Urus [2017-] Lamborghini Urus Concept


The Lamborghini Urus is a high performance luxury SUV manufactured by Italian automobile manufacturer Lamborghini. It was introduced in December 2017 as a 2018 model year production vehicle. The Urus is the first Lamborghini SUV and five-door vehicle in the modern era (under the ownership of Volkswagen Group), and the second SUV in the brand's history after the LM002, which was produced between 1986 and 1993. Built on the Volkswagen Group MLB Evo platform, the Urus shares many components with other Volkswagen Group luxury SUVs, such as the Audi Q7, Bentley Bentayga, Porsche Cayenne, and Volkswagen Touareg. With a top speed of 312 km/h (194 mph), the Urus SE is the fastest production SUV in the world. The name comes from the urus, the ancestor of modern domestic cattle, also known as the aurochs.
Lamborghini Urus still not approved, company insiders point to fears about the economy
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Lamborghini Urus concept
Model was expected to be launched in 2017
Lamborghini unveiled the Urus concept over two years ago but it looks like it might not be approved for production anytime soon.

Citing company insiders, Autocar is reporting Lamborghini is still discussing the model but there are growing concerns about the global economy. As one source explained, there are a number of indicators - including instability in the Middle East - that could point to a downturn in the global economy. The source went on to say “We are convinced the Urus can significantly boost global sales, but the financial conditions need to be sound."

As we have previously reported, the Urus was slated to be launched in 2017 and ride on the MLB Evo platform. Lamborghini has been coy on specifications but previous reports have suggested the crossover could be equipped with an Audi-sourced twin-turbo 4.0-liter V8 engine. There have also been rumors about a hybrid variant which could produce up to 680 PS (500 kW).

Source: Autocar
 
Lamborghini announces Urus production not green-lighted yet
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Lamborghini Urus crossover SUV

If approved, will likely get hybrid setup
Lamborghini has announced a final decision regarding the fate of the Urus has not been taken just yet.

In an interview with Autoblog, Lamborghini's CEO Stephan Winkelmann said that if the company will decide to add a new model, it will be an SUV since "this is a growing segment, a more emotional segment, a segment which is very well-distributed in terms of volumes all over the planet."

If produced, the LM002 spiritual successor will likely get the "Urus" moniker just like the namesake concept unveiled back in 2012 at the Shanghai Motor Show. Winkelmann went on to specify the SUV will likely adopt a hybrid powertrain due to the car's packaging and weight.

Based on reports which emerged last year, the Urus could be built in Slovakia and get a hybridized V8 developing around 680 PS (500 kW). It will likely be based on the second generation Audi Q7 and will share most of the design cues with the aforementioned 2012 concept.

Source: autoblog.com
 
Italian government offering incentives to Lamborghini to produce Urus at home
€100 million in tax breaks and other benefits
A report issued by Bloomberg states the Italian government is trying to convince Lamborghini to build the Urus SUV in Italy by offering significant incentives.

Lamborghini still hasn't made up its mind whether to add a third model to its lineup, but the Italian government is already taking some preventive measures to make sure the Volkswagen-owned marque will build the vehicle within the borders. If green-lighted, the car will be a production version of the Urus concept and it is believed Prime Minister Matteo Renzi's government is willing to offer up to €100 million in tax breaks as well as other benefits.

A decision regarding the model will allegedly be made towards the end of next month and if approved, Lamborghini will then start thinking about where to make it. Previous reports have indicated the Urus would be assembled in Slovakia, but that might not happen now that the Italian government has expressed its desire to keep Urus production at home.

Source: autonews.com
 
Lamborghini crossover officially announced, arrives in 2018
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Lamborghini Urus concept SUV live in Beijing

Lamborghini has officially announced plans to build a crossover.

Previewed by the Urus concept, the production model will be built in Sant’Agata Bolognese and primarily target consumers in China, Germany, Russia, the United States, the United Kingdom and the Middle East. If everything goes according to plan, the model will be launched in 2018 and the company will sell approximately 3,000 units annually.

In order to gear up for production, Audi, Lamborghini and Volkswagen will invest "hundreds of millions of Euros" to build new warehouses, a new production line and an expanded research and development center - among other things.

In a statement, Lamborghini President and CEO Stephan Winkelmann said “This is a proud moment for everybody in Lamborghini. The introduction of a third model line endorses the stable and sustainable growth of the company and signifies for us the beginning of a new era.” The executive went on to say "The new SUV will be made in Sant’Agata Bolognese, demonstrating our commitment to safeguarding the values of ‘Made in Italy’ worldwide."

Source: Audi
 
This is a major news. If RR, Bentley and now Lamborghini have sold themselves to the devil by announcing an SUV to be added to their product lines, it's only a matter of time before Ferrari and Mclaren joins the chase for money.

The SUV craze is about to explode to a new level so buckle up because we're about to see a wave of new interpretations of crossovers.
 
This is a major news. If RR, Bentley and now Lamborghini have sold themselves to the devil by announcing an SUV to be added to their product lines, it's only a matter of time before Ferrari and Mclaren joins the chase for money.

The SUV craze is about to explode to a new level so buckle up because we're about to see a wave of new interpretations of crossovers.
Lambo has actually already made an sub earlier, remember the lm002? This is just them adding it back. I think fezza can actually add a Dino type of car to their lineup and still get the same benefits of the sub.
 
Lambo has actually already made an sub earlier, remember the lm002? This is just them adding it back. I think fezza can actually add a Dino type of car to their lineup and still get the same benefits of the sub.
Good point. I forgot about the LM002

The winner in the SUV segment is clearly Porsche who are now having the last laugh after they were crucified by almost everyone for building an SUV. From the Cayenne they have amassed an absolute fortune that has enabled them to push the 911, 918 and Cayman to the cutting edge of technology.

An honorable mention goes to BMW. They have been very quick to bring new SUV derivatives to the market.
 
Topgear has a write up on how it could be:

Remember the Lamborghini Urus? The SUV concept that made those widebody tuner Cayennes look a bit tame? From 2018 there will be a production version.

Officially, we know little more, other than it will be assembled at Lambo's factory in Sant' Agata near Bologna, Italy. The plant will almost double in size, and 500 new long-term jobs will be created. They'll build about 3000 SUVs every year. For comparison, last year the firm built 1400 Gallardos and Huracans, and 1200 Aventadors.

The Italian Government, keen to see an expansion of jobs there, has given Lambo some handy incentives to keep the workforce local. And now a brief pause while we drink in the irony of job creation: that the nought-point-nought-one-percenters' super-SUV is being built with the support of your Italian working class's taxes.

Anyway, to find out rather more about the car itself than the brief announcement, we quizzed some high-ranking Lambo chiefs the other day. This was before it was made official, so it was on a 'if you were to do an SUV, what would it be like?' nod-and-wink basis.

At the time of the concept, unveiled in 2012, Lambo made a lot of noise about its use of carbon fibre. It had a huge composite backbone running down the centre, encasing the propshaft.

But this week Maurizio Reggiani, Lamborghini's engineering chief, told us that it made little sense to put so much carbon in the structure of a production SUV. That's because SUVs' drivetrains, suspensions and interiors are so heavy, building a carbon structure doesn't actually save much mass as a proportion of the overall vehicle.

More significantly, this means the Lambo SUV can share a platform with the Bentley Bentayga, and the next Porsche Cayenne. Want to know what this is like? Look at the under-skin structure of the new Audi Q7 (pic 9, above), the first car off that platform. It has a lot of aluminium, both pressed and cast, and strategically placed high-strength varieties of steel. Lambo can replace some of that with composites, but not a lot.

But of course Lamborghini engineers are keen to get the best dynamics they can. To do that, Reggiani says it's less about weight and more about chassis tech. He reckons active anti-roll, adaptive damping and variable ride height will all be important. So will Lambo's active variable-rate steering, and possibly four-wheel-steering too. And torque vectoring for the not inconsiderable oomph that will be issuing from the engine.

All these in combination, he says, will give it a better chance of being capable off the road, comfy on it, and able to get round a racetrack with some dispatch.

At the time of the concept car, Lamborghini talked of 600bhp. The current V10 and V12 engines are magic in supercars, but they won't do the job in an SUV, which needs torque. A diesel is verboten, obviously, because this is a car for places where diesel doesn't happen, and anyway because, well, Lamborghini. But Lamborghini has promised its SUV will have class-leading CO2 levels. Depends how you define your class, we suppose.

So we can expect either turbos or a hybrid booster. Either would be a first for a production car from the company. There's space in the new platform for a hybrid battery under the boot floor.

Adding to the likelihood of a plug-in hybrid being at least one powertrain choice, just before the SUV was confirmed Lamborghini boss Stefan Winkelmann told me: "Our plug-in hybrid Asterion concept was meant to demonstrate that the price would be a bit higher. And it [hybrid] doesn't allow you to do a car like the Aventador because you have to add weight.



"Now, being small we have to maximise the output on every penny invested. If we do a plug-in hybrid we have to invest in a third model, not a supersports car. It's a car for everyday use. It has a different size and packaging. And then hybridisation is much easier. It's less affecting on the performance."

Being part of the new group platform also gives Lamborghini the chance to give the new car an immense range of driver aids: from self-steering and braking, self-parking, night vision and all-round radar. There'll also be a huge range of connectivity and social apps. All rather a change for a company that recently built a car called the Egoista.


And will the final SUV look like the Urus concept (pictured above)? Not exactly. For a start, that was back in 2012 - the real thing has to look box-fresh at its launch six years on from there, and still not have turned stale at the end of its production run in, say, 2026. But at the announcement today, Lamborghini did reference the Urus, so there's got to be a definite visual link.

And it won't be too staid. As Winkelmann told me the other day: "We were always the bad boys in the car industry. We have a responsibility to create something which is unexpected and ahead of the peoples' dreams."
 
The winner in the SUV segment is clearly Porsche who are now having the last laugh after they were crucified by almost everyone for building an SUV. From the Cayenne they have amassed an absolute fortune that has enabled them to push the 911, 918 and Cayman to the cutting edge of technology.

An honorable mention goes to BMW. They have been very quick to bring new SUV derivatives to the market.

It's the other way around, an honorable mention MAYBE to Porsche, and the winner is without a shadow of a doubt BMW.
911 always was at the cutting edge of tech, they don't need an SUV for that. And the Carrera GT did just fine without Cayenne (developed around the same time).

BMW sells more X cars than Porsche makes combined, and they also make much more money off them because of that.
 
2018 Lamborghini Urus rendered based on the concept

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Concept was shown more than three years ago
Our colleagues from OmniAuto.it are back with another high-quality render, this time showing a potential look for the Lamborghini Urus production version.

This past summer, Lamborghini announcedit will have a LM002 spiritual successor ready by 2018 and will be built at home in Sant'Agata Bolognese. Around 3,000 units will be assembled each year and according to a company insider the Urus will stay "very close" to the concept shown back in 2012. Based on that, the guys from OmniAuto.itdecided to transform the concept into a production vehicle by installing conventional side mirrors, Huracan-like door handles, roof rails, sunroof and a familiar wheel design.

Lamborghini has already announced they are thinking about an SV derivative which if approved will be added to the range later on, possibly by the end of the decade. Little else is known about the Urus, but it will likely be based on the second generation Audi Q7 and according to previous reports it could get a hybrid V8 version and/or a turbocharged engine.


Source: omniauto.it

http://www.worldcarfans.com/115100999921/2018-lamborghini-urus-rendered-based-on-the-concept

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Lamborghini

Automobili Lamborghini S.p.A. is an Italian manufacturer of luxury sports cars and SUVs based in Sant'Agata Bolognese. It was founded in 1963 by Ferruccio Lamborghini (1916-1993) to compete with Ferrari. The company is owned by the Volkswagen Group through its subsidiary Audi. Official website: Lamborghini

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