Hot! Jaguar: What's Next?


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I have no doubt it's going to be an amazing car. Gorgeous inside and out, ride and handling balance for the gods, but as an EV it just won't save Jaguar. They need to do the hard thing and re-engineer this platform for an I6 and V12, if at all possible. Same for the SUV. It would be a crying shame if Jaguar disappeared.

M
 
I have no doubt it's going to be an amazing car. Gorgeous inside and out, ride and handling balance for the gods, but as an EV it just won't save Jaguar. They need to do the hard thing and re-engineer this platform for an I6 and V12, if at all possible. Same for the SUV. It would be a crying shame if Jaguar disappeared.

M
Honestly if they kept the same exact design but developed a mew architecture for ICE instead of EV, made a couple of different engine options (I6, V8, and V8 TT or Supercharged) then I think most people would be more inclined to love it.

But I don’t think it’s going to sell well, whether EV or ICE, in my area I live in JLR products have a reputation; beautiful, desirable but unreliable. However, people still buy the LR part of JLR. So hopefully I’m wrong.
 
Do people know they're from the same group? I'd guess 98% don't know, let alone that they both belong to Tata.
I don’t think they do, LR is more desirable and luxurious than the previous offerings from Jag. Think about it this way, the Kardashians (not a fan personally) drive Range Rovers but never Jags. Say what you will about them, but there is no doubt they influence what young women find desirable. Every young girl wants a RR/LR or a G-Wagon depending on their socioeconomic situation, some start in Evoques, Velars, or Defenders and others in full RR SVs and G Wagons.

Yet that never happened with Jags, they’re seen as your great aunt’s/uncle’s car and they need to change that image. They did well with the F-Type but not well enough.
 
Yep, here every Jaguar and Land Rover franchise is combined.

M
 

Jaguar Land Rover

Jaguar Land Rover Automotive PLC is the holding company for Jaguar Land Rover Limited, also known as JLR, a British multinational manufacturer of luxury and sports utility vehicles. JLR, headquartered in Whitley, Coventry, UK, is a subsidiary of Tata Motors. Jaguar and Land Rover, with histories dating to the 1920s and 1940s, merged in 1968 under British Leyland. They later became independent and were subsidiaries of BMW and Ford. In 2000, BMW dissolved the Rover Group, selling Land Rover to Ford. Since 2008, Tata Motors has owned Jaguar Land Rover.
Official website: JLR

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