Design FIRST
Autobahn Explorer
This looks promising...
...but this looks odd...
...but this looks odd...
Back in the late nineties before the launch of the Rover 75, essentially replacing both the re-Skinned Hondas of the 600 and 800. Reitzle always forward thinking suggested a flagship above the 75 should the 75 be highly successful in the global market. BMW also envisioned the 75 being launched into the US Market. He was thinking about five door fast back. Then the shit hit the fan.A bit, actually.
Even if it's good, it will have the same positioning problem as the VW Phaeton but worse.The car is DOA.
I don't think the Jaguar team has a clue what's going to happen or what the brand stands for. They are in the process of changing their advertising agency, conducting a global creative review and their CEO stepped down in August.I strongly doubt that Jaguar internally has any expectations of this selling in big numbers. They know what the market was for the XJ, and they're pitching it at an even smaller niche than that - not only more expensive and more luxurious, but also electric. They must be factoring those things in to their expectations.
Volvo has fared under Chinese ownership than they would have alone.
I don't think the Jaguar team has a clue what's going to happen or what the brand stands for. They are in the process of changing their advertising agency, conducting a global creative review and their CEO stepped down in August.
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