Hot! Jaguar: What's Next?

[Design FIRST]

This looks promising...

...but this looks odd...

 

[Centurion]

A bigger challenge for Jaguar is to overcome the damage that the creative campaign did for this car.

They will need to overhaul the branding to make Jaguar, a brand that people want to identify and associate themselves with. There will be no point in targetting Gen Z. They might not know what Jaguar is or be interested in spending €120,000 Euro on a saloon........that's.....electric......and first generation.

 

[SCOTT27]

A bit, actually.

Back in the late nineties before the launch of the Rover 75, essentially replacing both the re-Skinned Hondas of the 600 and 800. Reitzle always forward thinking suggested a flagship above the 75 should the 75 be highly successful in the global market. BMW also envisioned the 75 being launched into the US Market. He was thinking about five door fast back. Then the shit hit the fan.

 

[mentir]

Interesting to see the true shape of the rear door and (frameless) windows. Close up it appears they might incorporate black taillights as with the Range Rover and hopefully minimizing the horizontal line motif that appeared on the 00-coupe concept.

 

[Design FIRST]

It will also be interesting to see what comes to light when that massive piece of roof cladding is removed. The degree of the rearwards descending slope of the roof, the C-pillars and sideglass graphic. It appears that some sort of cladding is lengthening the rear overhang slightly. The very thick cladding also insinuates a fast hatchback rather than a slightly notched back. Hopefully, the unveiling will display a sporting notchback.

 

[Gor134]

Ridiculous boot

 

[Centurion]

Tail gate looks similar to the one of the f type.

 

[Design FIRST]

IMHO, it looks absolutely marvelous in this particular shot:

*Courtesy autoexpress.co.uk

 

[Swissbob]

Ridiculous boot

I agree.

The car is DOA.

 

[Centurion]

The car is DOA.

Even if it's good, it will have the same positioning problem as the VW Phaeton but worse.

9/10 times, if two JLR cars are similar, customers will chose the one with a range rover or defender badge instead of jaguar.

A greater disadvantage that the jag will have compared with the Phaeton, is that jaguars share showrooms with range rover.

Imagine car shopping with your wife. You go look at the ev jag. Your wife looks across the room and sees a range rover. She sits in it, starts blushing and smiling with her eyes. You look at the price and see that the full fat range rover in new or nearly new condition is the same price as the jag.

There are only so many corporate dudes that jaguar can sell the car to as an EV business lease.

 

[Swissbob]

I read ( I think it was Autocar ) that the L460 EV will be 50k£ cheaper than the Jaguar.

That’s why I think the Jag is DOA.

 

[Design FIRST]

DOA ? Who know's ? Should the design be absolutely fascinating, it could attract more customers than anticipated. Customers who may view the car as a "must have" designcraft tour d' force and couldn't care less about the price. Or...could it be "adopted" somehow ? Audi's design director is a former JLR design director involved in the electric Jag's developement. BMW has a cooperation agreement with JLR regarding the development of electric drivetrain units. All kinds of seemingly crazy stuff could happen.

 

[Matski]

I strongly doubt that Jaguar internally has any expectations of this selling in big numbers. They know what the market was for the XJ, and they're pitching it at an even smaller niche than that - not only more expensive and more luxurious, but also electric. They must be factoring those things in to their expectations.

 

[Centurion]

I strongly doubt that Jaguar internally has any expectations of this selling in big numbers. They know what the market was for the XJ, and they're pitching it at an even smaller niche than that - not only more expensive and more luxurious, but also electric. They must be factoring those things in to their expectations.

I don't think the Jaguar team has a clue what's going to happen or what the brand stands for. They are in the process of changing their advertising agency, conducting a global creative review and their CEO stepped down in August.

I think JLR should sell the brand to a Chinese manufaturer. Volvo has fared under Chinese ownership than they would have alone.

 

[Design FIRST]

Volvo has fared under Chinese ownership than they would have alone.

Once bedfellows under the FoMoCo's "Premier Automotive Group" of the 1990's and early 00's.

 

[Matski]

I don't think the Jaguar team has a clue what's going to happen or what the brand stands for. They are in the process of changing their advertising agency, conducting a global creative review and their CEO stepped down in August.

I've not read anything of the new JLR CEO, but the Jaguar boss sounds like he's got a good handle on what the brand needs to be, and what it needs to do. An honest admission that they can't compete in the same space as the German brands was an excellent start, and admission that the products often did not live up to brand expectations was a good thing too. It sounds like they're focusing on delivering a quality product in the space between the German brands, and the top luxury brands, and if that's their mission I don't have a problem with it at all.

I think a lot of people can't get their head around Jaguar no longer focusing on selling outdated cars to outdated people. The flag-shagging schoffel gillet wearing Tories can still buy their Range Rovers, Jaguar can target a more progressive crowd.

I'm not saying they'll be successful, and I'm not really bothered one way or the other, but I don't think a mis-step in their marketing is sign that they're in total disarray (aside from the recent cyber attack of course, but that's a separate can of worms).