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A Vroom of His Own
With its stainless-steel counters, halogen lights, and museum-style installations, D.A.D. Garage looks nothing like an everyday, oil-stained garage. Of course not—it belongs to Ralph Lauren, who owns 60 or so of the rarest, most valuable cars in the world, including a 1938 Bugatti coupe, a 1938 Alfa Romeo Mille Miglia roadster, and the world’s only 1930 Mercedes-Benz SSK “Count Trossi” roadster, all in ideal condition and all driven by the designer himself. The author plugs into the lifelong fantasy behind Lauren’s collection.
Plus: Go inside Ralph Lauren’s garage.
By Paul Goldberger•
Photographs by Todd Eberle
January 2011
Lauren’s 1937 Bugatti Type 57SC Gangloff Drop Head Coupe.
Its official name is D.A.D. Garage, which doesn’t show up in the phone book, and if you Google it you get a performing-arts troupe in Atlanta called Dad’s Garage, which is of no help at all, since D.A.D. is located nowhere near Atlanta but in the lush exurban precincts of Westchester County, New York, where plenty of things, and people, fly below the radar. But I suspect that being un-Google-able is exactly what the owner of D.A.D. Garage wants for this place, since the building has not a single identifying sign on its façade, or on the gate that surrounds it, or in the shrubbery in front of it. When approaching, you could take D.A.D. for a suburban office building and not give it a second glance, unless you happened to notice that there is no signage, and that it has oddly blank translucent panels in place of windows, and then you might wonder if it isn’t some kind of secret lab or research center.
It isn’t. It really is a garage, or at least it is a garage if you define the word as meaning a building in which you store cars. But D.A.D. is a garage the way mansions in Newport are cottages. It is more like a car museum. Within it are 60 or so of the rarest and most valuable cars in the world, including a 1938 Bugatti coupe, a 1938 Alfa Romeo Mille Miglia roadster, and a 1930 Mercedes-Benz SSK “Count Trossi” roadster, only one of which was manufactured. Unlike the stock in many automotive museums, everything in D.A.D. is kept in perfect operating condition and is driven regularly, which is why the owner of the place maintains the conceit that it is a garage, not an art gallery. A ramp, not a stair, connects the ground floor and the upper level, so that the cars can easily be moved in and out.
Go inside Ralph Lauren’s Garage.
All of them have been maintained carefully since new, or restored to perfection—sometimes beyond perfection, since a few have been painted in colors that are a slight tint off from the original, changed to something almost the same but with a subtle difference that is more pleasing to the owner’s eye, and some have been given new leather that not only looks better than the old but in most cases is better. That aspect of the collection, the way the cars have been turned into slightly idealized versions of themselves, is a key to the owner’s sensibility, since making better versions of classic objects, re-creating pieces of clothing, furniture, and design so that they will look even better than the image of them we carry around in our minds, is exactly what Ralph Lauren does for a living. He has earned a vast fortune packaging the look and feel of wealth in a way that appeals to the mass market, and he has been astonishingly successful at it, not because he has cynically plotted to figure out what sells but because he has been so willing to let his own fantasies determine what he makes.
And Ralph Lauren’s own fantasies, it turns out, center very much on cars. You can talk all you want about martini shakers and perfect country houses, but it was classic automobiles that Ralph Lauren pined for when he was growing up, and it’s classic automobiles that he now collects and stores at D.A.D., which is a short Ferrari hop from his weekend home. (The initials, by the way, stand for Lauren’s three children, David, Andrew, and Dylan. “We had to call it something and put the word ‘garage’ in it, just so we could order parts and things” is the explanation for the name that one of Lauren’s staff members gave me.) For years, Lauren’s collection was scattered around his estate in Westchester, his beach house overlooking the ocean in Montauk, and his ranch in Telluride. But a few years ago he decided that, with upwards of 60 cars, he had to get more serious. His first thought was to consolidate the collection in an underground garage he would build on his 273-acre Westchester property, and he went as far as to talk to the architect Charles Gwathmey, a close friend, about designing the facility. “But it’s very difficult to do anything here,” Lauren told me, meaning that even billionaires sometimes can’t get their projects through local zoning boards. “And then Mark”—the manager and curator of his collection, an automobile technician named Mark Reinwald—“found this building.” It had been a storage facility for a local luxury-car dealership, which was downsizing. Lauren decided that he could live with having the cars outside his gates, bought the building, and asked Alfredo Paredes, the vice president of his company who oversees the design of the Polo Ralph Lauren shops, to help Reinwald turn it into something suitable.
The result isn’t quite Polo Automotive, but almost. The only break in the building’s blank exterior walls comes in the form of a glass-enclosed lobby with black leather furniture; you enter after being buzzed through the front door. Behind the lobby is a room called, somewhat grandly, the library, with a black lacquer conference table ringed by Herman Miller Aeron chairs, models of a few of Lauren’s cars, and a flat-screen television on which, the day that I visited, an endless loop of Ralph Lauren promo videos was running. Trophies and certificates, souvenirs of the victories Lauren’s cars have achieved in big auto shows such as the Concorso d’Eleganza Villa d’Este, in Italy, and the Pebble Beach Concours d’Elegance, in California, line the room the way horse-show ribbons might decorate the vestibule of a stable of prize racehorses. Black file cabinets set under stainless-steel counters hold full dossiers on each car: enormous black binders containing every pertinent document, from original bills to repair records to window stickers to newspaper and magazine articles. (The staff of four also includes an archivist.)
For all its sleekness, the library isn’t as startling as the room across the hall, called the workshop, where cars are maintained and given minor repairs. (Lauren sends most cars to Paul Russell, a highly respected custom shop in Essex, Massachusetts, for full restoration.) The workshop looks more like a laboratory than an automotive bay. It has white walls, halogen lights, and a floor that is so clean you could eat off of it. The day that I visited the garage, Lauren’s 1971 Mercedes 280SE convertible was in the workshop for some routine maintenance, and it sat under the lights looking less like a car getting an oil change than like a Cézanne undergoing a cleaning, if Cézannes were cleaned by raising them up on a hydraulic lift.
Paredes and Reinwald designed the garage so that you could see your way from the lobby only to the library and the workshop; there is no sign of where the cars in the collection are housed. You return to the lobby, and at the right moment, which is to say when Lauren, or Reinwald, decides you are to enter the inner sanctum, a button is pressed, an entire panel of the lobby wall slides away, and you are staring a new Lamborghini Reventón in the face. It is the first indication that this is less a garage or a storehouse than a museum installation, since the positioning of the Reventón, one of three 2010 Lamborghinis that Lauren has acquired, is as studied as the placement of the Venus de Milo at the Louvre. The car, made of carbon fiber, has sharp, folded lines, and its front end is both ominous and graceful, as if a fighter jet had been made as a piece of origami. It commands you to pay attention to it. “I went to Italy and fell in love with it,” Lauren told me as we walked past the car and he ran his hand over the dark, matte gray surface. “It’s like a building—the shadows, the light. It’s like Star Wars. Every time I look at it I see something else.” Only 15 of the 640-horsepower Reventón roadsters were built, and they sold for roughly $2 million each. (Lauren’s is the only one in the United States.) The car, like all of the cars in the collection, is registered and available whenever Lauren feels like taking it for a spin.
That is a Gullwing, but then it is not like you hand a picture (two pics up) to compare it to
