Volkswagen started the anniversary year of the Golf in a very sporty and spectacular way at the Ice Race in Zell am See (Austria). The new Golf, which will be launched in time for its 50th birthday this year, had its public premiere at the traditional motorsport event on ice and snow. Volkswagen also provided a first impression of its sportiest model: the Golf R – camouflaged, with all-wheel drive and unmistakably R. The future flagship Golf model will celebrate its world premiere in mid-2024.
- Public premiere following world premiere: the new Golf02 puts on a show at the traditional Ice Race in Austria
- Past, present and future – Volkswagen R presents sporty Golf models, including the future Golf R
- Motorsport legend Hans-Joachim Stuck and six-time World Rallycross Champion Johan Kristoffersson drift on ice and snow
According to Reinhold Ivenz, Head of Volkswagen R, “Volkswagen R is Volkswagen’s premium performance brand and has stood for sportiness and dynamic performance for more than 20 years. Here at the Ice Race, the past meets the future. We can hardly wait for the Golf R, still disguised here, to celebrate its premiere this summer.”
New Golf in action
The new Golf was on display in Zell am See in four variants – not only as an exhibit, but also in action. Alongside the Golf R, the Golf GTI02, Golf eHybrid02 and Golf GTE02 completed the line-up.
Hans-Joachim Stuck says: “The Ice Race is a real spectacle. Other drivers would be putting on snow chains in these conditions, but for us racing drivers, this is when the fun really starts.” Stuck is a two-time Le Mans winner, former Formula 1 and sports car driver and German touring car champion. “At the Ice Race, you meet true motorsport fans and also many people who otherwise have little contact with motorsport – but go home with a lot of enthusiasm for it,” says Stuck.
Johan Kristoffersson says: “I love driving a powerful all-wheel drive car on ice and snow – especially if it’s an R model.” The Swede won five of his six World Rallycross Championship titles with Volkswagen. He reveals: “It was great fun to sit in the brand-new Golf for the first time. I can only say that even though the Golf R has not yet been revealed, there is a true sports car under the camouflage that fans of the R brand can already look forward to.”
About the Ice Race
The Ice Race can look back on a long history that started with skijouring, a daring leisure activity pursued by Nordic and Alpine farmers who let horses pull them over the ice on skis. Skijouring became a sport, but also bolder and more spectacular: motorbikes and cars replaced the horses. In 1937, a course for this was prepared for the first time in Zell am See; the event then took place again from 1952 and became a regular motorsport spectacle until 1974. In its current form, the Ice Race is already a second revival: it was held again in 2019 for the first time since 1974. In 2024, the fourth edition of the contemporary Ice Race presented not only traditional skijouring, but also spectacular racing cars and production vehicles on ice and snow.
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Consumption data: The new Golf/ new Golf R/ new Golf GTI/ new Golf eHybrid/ new Golf GTE – near-production vehicles. /// The new Golf R - near-production vehicle.
Volkswagen Group
