Hyundai Santa Cruz Concept


PanterroR

Lap Time Luminary
Call me crazy, but i love the looks of this truck!

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Hyundai Motor America's vice president of corporate and product planning has confirmed executives have given the green light to a production version of the popular Santa Cruz concept.

Speaking with Reuters, Michael J. O’Brien confirmed the pickup will be offered in the United States but declined to say when it will arrive. While that's slightly disappointing, the announcement is big news for Hyundai as it will become the company's first foray into the highly competitive truck market in the United States.

Little is known about the truck at this point but the Santa Cruz concept was positioned as a lifestyle vehicle similar to the Honda Ridgeline. If the production model takes the same approach, it will have to battle the Ridgeline as well as more traditional competitors such as the Chevrolet Colorado, GMC Canyon, Toyota Tacoma, and Nissan Frontier.

Besides talking about the truck, the report says Hyundai will introduce a redesigned version of the Santa Fe Sport next year. It will reportedly be joined by an all-new seven-seat crossover which will replace the Santa Fe in early 2019. Further down the road, a redesigned Tucson is expected in 2020.

Source: Carscoops
 
Is "Lifestyle trucks" the new Avocado on toast. In he US pickups are good for generating footfall in dealerships. Huyndai already have a US factory and if they want to be competitive in the US for the next 20-30 years, it makes sense to give pickup a stab.
 
Not at all crazy. Hyundai and sister-brand KIA are bringing some very interesting products.
 
Hyundai / Kia is not to be underestimated.
Here are some 2016 stats:
Hyundai Motor shipped 4.86 million vehicles
Kia Motors sold 3.02 million vehicles

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And don't forget, the Koreans are some of the hardest working people in the world. If they set their mind to something they do everything it takes to achieve it. 14 hour days at Samsung are the norm. Just spend a day there or in Seoul and you will understand.
 
And don't forget, the Koreans are some of the hardest working people in the world. If they set their mind to something they do everything it takes to achieve it. 14 hour days at Samsung are the norm. Just spend a day there or in Seoul and you will understand.

I understand.
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Hyundai

The Hyundai Motor Company is a South Korean multinational automotive manufacturer headquartered in Seoul, South Korea, founded in 1967. Currently, the company owns 33.88 percent of Kia Corporation and fully owns two marques including its luxury cars subsidiary, Genesis, and their electric vehicle Ioniq. The three brands altogether make up the Hyundai Motor Group.
Official websites: Hyundai, Genesis

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