Europe: A-Class Mercedes most successful launch at 70,000 orders


far2000

AMG Aficionado
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Launched in mid-September across Western Europe, the new generation Mercedes A-Class already has over 70,000 orders despite being €7,000 more expensive than the similarly sized VW Golf, making it the brand’s most successful launch to date. Its dealer premiere across the continent attracted a huge 700,000 visitors

This coincides with Mercedes’s new worldwide sales record in September at 123,358 units, topping the previous September 2011 record by 2%. Year-to-date, Mercedes sold 964,926 vehicles, up 5% on 2011 and here too a new record. However meanwhile both BMW at 1.110 million (+9%) and Audi at 1.097 million (+13%) have done even better, keeping Mercedes stuck in third place of the worldwide premium race…
 
I for one expected this. This car panders to the popping-smoke effect fully, so it will sell massively. I always said that if I was a Daimler shareholder, I'd be incredibly excited about this car. This will be a huge sales boost for the future.

On an unfortunate side, M-B will undoubtedly get excited by the big numbers coming in and probably continue to refocus their brand strategy on these smaller/lower segments. The fact that the A-Class has thick "Rice Rocket" styling elements and about the messiest lines ever placed on the sides of a car, makes it worrisome to think where they'll go from here, after being so enabled by the success of this A-Class.
 
Face the future. The baby boomers are a dying breed and Mercedes needs to usher in younger blood into the showrooms. This A-class will see an enormous shift in Benz buyer demographics. An A250 Sport AMG is going to be a coveted piece of machinery for buyers under 30.
 
I for one expected this. This car panders to the popping-smoke effect fully, so it will sell massively. I always said that if I was a Daimler shareholder, I'd be incredibly excited about this car. This will be a huge sales boost for the future.

On an unfortunate side, M-B will undoubtedly get excited by the big numbers coming in and probably continue to refocus their brand strategy on these smaller/lower segments. The fact that the A-Class has thick "Rice Rocket" styling elements and about the messiest lines ever placed on the sides of a car, makes it worrisome to think where they'll go from here, after being so enabled by the success of this A-Class.

I would not be so concerned. The lines were first introduced on the Ocean drive concept, thought they were not so pronounced. The S will look good, the C already looks superb and the new 2016 E class will be something in between. I think MB know that there is a difference between a lower class and a higher class model in terms of styling.
 
Face the future. The baby boomers are a dying breed and Mercedes needs to usher in younger blood into the showrooms. This A-class will see an enormous shift in Benz buyer demographics. An A250 Sport AMG is going to be a coveted piece of machinery for buyers under 30.

Yeah, but you have to think, Audi and BMW have the buyers M-B wants, and none of them ever had to make something that looks as unintelligent and outwardly gaudy as the A-Class (full on pandering, which of course will work, at least initially until the design dates drastically as its extremely trendy look becomes passe). M-B has this old-world mind frame that getting young people means to make something that looks like a car out of Fast and Furious. BMW and Audi have generated those young buyers by much more simple and understated designs, lacking flash, and those young buyers have embraced those characteristics fully (low profile, intelligent looking, effortlessly cool without having to shout). It's kind of a stereotype to think that young people like shouty designs.... many do, but the ones who really control trends usually like the opposite, look at Audi, Apple, etc. All very simple and intelligent rather than showy and gaud.

Merc4: Yeah that's true. I know M-B will probably continue to (have to) push the differences in "maturity" between the bottom and top line cars. As messy and cheesy as I think the A-Class looks, I think it is essentially appropriate for its segment to many degrees, and M-B aren't nearly overstepping their bounds with it as much as they would if they carried that design language up to their cars that cost $50+K.
 
I think the A class looks Awesome...I know a few on here don't like it but i think its just awesome...I really wait for the launch and test one i will buy one no doubt but which is the question,,,,I want a A250 but am thinking to go diesel for economy.
 
Yeah, but you have to think, Audi and BMW have the buyers M-B wants, and none of them ever had to make something that looks as unintelligent and outwardly gaudy as the A-Class (full on pandering, which of course will work, at least initially until the design dates drastically as its extremely trendy look becomes passe). M-B has this old-world mind frame that getting young people means to make something that looks like a car out of Fast and Furious. BMW and Audi have generated those young buyers by much more simple and understated designs, lacking flash, and those young buyers have embraced those characteristics fully (low profile, intelligent looking, effortlessly cool without having to shout). It's kind of a stereotype to think that young people like shouty designs.... many do, but the ones who really control trends usually like the opposite, look at Audi, Apple, etc. All very simple and intelligent rather than showy and gaud.

Merc4: Yeah that's true. I know M-B will probably continue to (have to) push the differences in "maturity" between the bottom and top line cars. As messy and cheesy as I think the A-Class looks, I think it is essentially appropriate for its segment to many degrees, and M-B aren't nearly overstepping their bounds with it as much as they would if they carried that design language up to their cars that cost $50+K.

They have no choice. MB's image is relatively staid compared to Audi and BMW and drastic measures are needed to get younger people into the showrooms. When's the last time a relatively affordable MB was coveted by sub 30 year olds? Not in an eternity.
 
They have no choice. MB's image is relatively staid compared to Audi and BMW and drastic measures are needed to get younger people into the showrooms. When's the last time a relatively affordable MB was coveted by sub 30 year olds? Not in an eternity.

IMO it just makes M-B look like big confused losers. My experiences is that younger people love M-B's but don't clamor over them in a "I want one right now" way simply because M-B's are priced as premium cars almost exclusively (used to be, more-so). M-B's have always been aspirational more-so than BMW and Audi, which is why their buyers demo tends to skew slightly higher aged.

IMO, if you loved M-B for all the reasons you loved them for pre 2010 (for example), then loving them now is simply following the brand as they explore new avenues. Nothing wrong with that, but the demeanor of the A-Class is something that M-B used to be very anti, and M-B's whole image and cachet is built upon the M-B formula of yore.
 
Bruno Sacco et al pioneered the concept with the Baby-Benz in the early 80s, the precursor to today's C-Class. At the time MB only manufactured the W123, W126, R107 and W460. One reason why the 1997 A-Class was short and high, was his intent to help with urban space constraints and in particular ease dense city parking. MB could have transitioned the first generation A-Class more subtly to the newer generations, while enhancing their sportiness, and while letting AMG teach them about more pace and poise.
 
IMO it just makes M-B look like big confused losers. My experiences is that younger people love M-B's but don't clamor over them in a "I want one right now" way simply because M-B's are priced as premium cars almost exclusively (used to be, more-so). M-B's have always been aspirational more-so than BMW and Audi, which is why their buyers demo tends to skew slightly higher aged.

IMO, if you loved M-B for all the reasons you loved them for pre 2010 (for example), then loving them now is simply following the brand as they explore new avenues. Nothing wrong with that, but the demeanor of the A-Class is something that M-B used to be very anti, and M-B's whole image and cachet is built upon the M-B formula of yore.

Must be a market dependent situation, but here MB's are priced pretty much in line with Audi's and BMW's. In fact BMW's are starting to look expensive next to the comparative MB's. It's only at the upper end where MB really starts to widen the gap in pricing. And they manage to do so because the market here understands MB does the top end better than Audi and BMW. And they will pay for it. Image at that end is still far in favour of MB.
 
Bruno Sacco et al pioneered the concept with the Baby-Benz in the early 80s, the precursor to today's C-Class. At the time MB only manufactured the W123, W126, R107 and W460.

emercedesbenz put up an article. :)



Mercedes-Benz History: A Look Back at the W201 Compact Series
At the end of November 1982, Mercedes-Benz presented the 190 and 190 E models from the W 201 model series to the press. The compact and technologically groundbreaking saloon supplemented the Mercedes-Benz passenger car product line with a third model series, alongside the mid-range series and the S-Class. With this step towards a broader model series portfolio, the 190/190 E clearly showed the way forward into the future of the entire brand. This is because it not only marked the start of the segment designated internally within the company as the compact class, which subsequently came to bear the designation C-Class from 1993 with the launch of the W 202 series. In fact, with this fresh and advanced saloon, it also marked the start of the great model offensive from Mercedes-Benz.

Some 30 years after making their premiere, the saloons of the W 201 model series continue to demonstrate their strengths to impressive effect: to this day, their clear lines still delight with their timeless modernity. In retrospect, the vehicle technology too has also been characterised by a host of innovative ideas and concepts.

Besides the modern design, for which Bruno Sacco was responsible, the affectionately named “Baby Benz” as the 190 model was known also scored well in terms of its high degree of passive safety and modern suspension technology, good aerodynamics and intelligent lightweight design. Among other features, Mercedes-Benz specifically developed and patented independent multilink rear suspension for the 190, in which each rear wheel is supported by five independent links, thus helping to ensure equally high levels of ride comfort and handling precision.

Designers and engineers drove the compact class even further forward into the future with two model facelifts in 1988 and 1991. More than 10 years after the market launch, in February 1993 the Sindelfingen plant ceased production of the first generation of the compact class. The 190-models continued to be produced in the Bremen plant until August, mainly for export. The total number of vehicles produced – some 1,879,629 – reflects to impressive effect the resounding success which the new compact class enjoyed for the brand. In May 1993, Mercedes-Benz presented the C-Class (W 202 series) as the successor to the “Baby-Benz”.

The evolution of the W 201 model series

Following the presentation of the new model series, initially in 1983 only the 190 and 190 E models were available with 2-litre four-cylinder petrol engines (66 kW/90 hp and 90 kW/122 hp). In the autumn of 1983, Mercedes-Benz presented the 53 kW (72 hp) 190 D “whisper diesel” at the International Motor Show in Frankfurt, which caused something of a sensation as a four-cylinder diesel engine which was not only more efficient but also particularly quiet due to engine soundproofing.

Also making an appearance in 1983 was the 190 E 2.3-16 model, whose engine featured a newly developed four-valve cylinder head and produced 136 kW (185 hp). This top-of-the-range model in the W 201 series promised a special level of sportiness – and in fact in the summer of 1983, the Saloon clocked up several long-distance world records in Nardo in Italy, including runs over distances of 25,000 kilometres, 25,000 miles and 50,000 kilometres, at average speeds of almost 250 km/h.

In the years which followed, Mercedes-Benz consistently expanded the compact class model range. Additions included export models such as the 190 D 2.2 and 190 E 2.3 models, specifically designed for the North American market. Overall the performance potential of the W 201 continued to grow beyond the production period with a number of new models: for example the five-cylinder 190 D 2.5 (1985, 66 kW/90 hp) and, as the first six-cylinder compact class model, the 190 E 2.6 (1986, 122 kW/166 hp).

The pinnacle of performance was ultimately marked by the 190 E 2.5-16 (143 kW/195 hp) in 1988, and the further stages of development derived from this vehicle which took output up to 173 kW (235 hp). At the same time they also formed the basis for the motor sport touring cars with which Mercedes-Benz achieved a great deal of success in the world of motor sport – right through to the victory in the German Touring Car Championship (DTM) in 1992 by Klaus Ludwig in the AMG-Mercedes 190 E 2.5-16 Evolution II.

“No other car has generated anything like the curiosity as this new development from the world’s oldest motor manufacturer”, wrote specialist magazine “auto, motor und sport” in 1983 about the new compact class. A modern, fresh feel, combined with technical leadership aspirations in what for the brand was a new segment, filled the public and specialists alike with enthusiasm at that time. The W 201 has retained this sense of flair. Today, some 30 years after its premiere, it still comes across as a young, modern classic.

Did you know?

Two outstanding exhibitions will be taking place this autumn:

“Mille Miglia – Leidenschaft und Rivalität” (“Mille Miglia – Passion and Rivalry”) at the Mercedes-Benz Museum, Stuttgart, from October 10, 2012 to January 6, 2013.

“Silver Arrows 1934-1939″ at the Louwman Museum, The Hague, the Netherlands, from October 11, 2012 to January 6, 2013.
http://www.emercedesbenz.com/autos/...story-a-look-back-at-the-w201-compact-series/
 
Put it this way, if the A-Class wasn't the highest selling launch from M-B, ever, there would be some major problems. That's not to discount its importance, but it's simple economics and evolution.
 
Well Guys the previous two generation A class i dont think had a great Launch so whichever way you take it this is positive reaction to the car from the public and general car buyers...I do understand some car fans dont want MB to go to this type of market and i value that but i guess the market is tough and MB has to go with the market and i guess this car should see good profits to the company..
 
I parked my car next to a greyish A200 with AMG package. Its a great looking little car, its just a shame that A250 is only available with Automatic gearbox.
 

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