Chiron Bugatti Chiron Super Sport 300+

[Tourbillon]

Taking delivery of our NEW Bugatti Chiron Super Sport in LONDON

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^

 

[Centurion]

One of the biggest flexes ever. How the 0.01% truly live. What a fleet of cars to greet you on the runway and then to the dealer.

 

[Tourbillon]

One of the biggest flexes ever. How the 0.01% truly live. What a fleet of cars to greet you on the runway and then to the dealer.

I'm at around 4 Supersport's in London and 2 are 300+'s! And yes that's definitely flex!

 

[advantage20]

So after watching a couple of videos posted on this thread, I went to watch a few more on Bugatti's official channel and noticed that the end shot in these promo videos has shifted quite... dramatically within the past year or so, for a brand as timeless as Bugatti likes to portray itself.

Initially and for years, it's been a graphic of Bugatti's iconic red and silver 'macaron' badge (it really is a piece of solid silver in reality), at first as a static image then more recently with a dynamic shimmering light effect

Then at some point last year they replaced the macaron with the other iconic Bugatti emblem, i.e. the linked EB initials, in black and white flat design -- much more sober and discreet, probably too small, but still an unmistakable identification to the company

Most recently, they're back to the Bugatti name, but without the macaron and in that same flat and minimalistic black and white style

And then I went to take a look at their website and realized they completely overhauled it and gave it that same minimalistic look, and worse, in a blunt, in-your-face way

Now minimalistic flat design is indeed a general trend across many industries, including high-end fashion and luxury. If we're talking automotive, 3 years ago BMW introduced flat versions of its roundel badge, M badge, and BMW i badge, not (yet) on the cars themselves but for its paper/digital media material, website, commercials, car shows/dealerships... And in the meantime multiple other brands renewed their official logo altogether, among which VW, Renault, Peugeot, Citroën, Opel... just to name a few... But if there is one brand that shouldn't have caved to this trend, it definitely is Bugatti.

I mean just look at that homepage design. Does it scream uber engineering + uber luxury + uber sportiness? Does it scream something that spans accross the entire spectrum of excellence, from highest quality traditional craftsmanship to most cutting-edge technology? Does it scream "If comparable, it is no longer Bugatti"? As it is, this wouldn't at all seem out of place on, say, BMW's or Alpine's website, and that's a problem.

And then I went over to check out Rimac's website and noticed some clear similarities in the general layout and visual language (even though the following isn't exactly the homepage)

And I realized who the culprit may be. I was fearing that the whole merger with Rimac might cheapen the Bugatti brand in the long term but didn't expect VAG to drop the ball so brutally. Sure, the young folk at Rimac are doing a great job for Rimac and this style of communication suits their brand perfectly; their website is actually better now than Bugatti's. Browsing Bugatti's website on the other hand should feel nothing like this. It should feel like turning the pages of a precious book filled with history, hand-painted illustrations, and poetically presented detailed technical descriptions if you dig deeper -- not like clicking on a tablet screen for quickly shopping for a pair of sneakers or headphones, and certainly not with the very first section being labeled "lifestyle".

I understand that we're living in an increasingly digitized age, and that the average age of Bugatti's current or prospective clientele might be going down, but the way this is going is just a mockery of the entire brand universe VAG has painstakingly (re)created for the past 25 years. I'm not saying this because I'm a revulsed potential buyer, and I have no doubt they'd sell every single unit produced anyway. I'm not saying this because I'm French and happen to be based not far from Bugatti's home either. But because, regardless of the engineering prowess the future models may be achieving, that entire uber premium world that made Bugatti so fascinating because it just seemed like "something else" entirely than just a car, looks like it might be going the same route as every other expensive brand out there, just tossing products on the market to make $$$. I seriously hope that I'm wrong and that this is just a transitional phase which doesn't reflect a shift in the company's core values just because of the shift in ownership and the introduction of electrification.

So if you agree, please email them and tell them their latest digital communication sucks massive b#lls, and whoever here was in contact with a chap from Rimac please do the same in Croatia

 

[Tourbillon]

So after watching a couple of videos posted videos on this thread, I went to watch a few more on Bugatti's official channel and noticed that the end shot in these promo videos has shifted quite... dramatically within the past year or so, for a brand as timeless as Bugatti likes to portray itself.

Initially and for years, it's been a graphic of Bugatti's iconic red and silver 'macaron' badge (it really is a piece of solid silver in reality), at first as a static image then more recently with a dynamic shimmering light effect

Then at some point last year they replaced the macaron with the other iconic Bugatti emblem, i.e. the linked EB initials, in black and white flat design -- much more sober and discreet, probably too small, but still an unmistakable identification to the company

Most recently, they're back to the Bugatti name, but without the macaron and in that same flat and minimalistic black and white style

And then I went to take a closer look at their website and realized they completely overhauled it and gave it that same minimalistic look, and worse, in a blunt, in-your-face way

Now minimalistic flat design is indeed a general trend across many industries, including high-end fashion and luxury. If we're talking automotive, 3 years ago BMW introduced flat versions of its roundel badge, M badge, and BMW i badge, not on the cars themselves (yet) but for its paper/digital media material, website, commercials, car shows/dealerships... And in the meantime multiple other brands renewed their official logo altogether, among which VW, Renault, Peugeot, Citroën, Opel... just to name a few... But if there is one brand that shouldn't have caved to this trend, it definitely is Bugatti.

I mean just look at that homepage design. Does it scream uber engineering + uber luxury + uber sportiness? Does it scream something that spans accross the entire spectrum of excellence, from highest quality traditional craftsmanship to most cutting-edge technology? Does it scream "If comparable, it is no longer Bugatti"? As it is, this wouldn't at all seem out of place on, say, BMW's or Alpine's website, and that's a problem.

And then I went over to check out Rimac's website and noticed some clear similarities in the general layout and visual language (even though the following isn't exactly the homepage)

And I realized who the culprit may be. I was fearing that the whole merger with Rimac might cheapen the Bugatti brand in the long term but didn't expect VAG to drop the ball so brutally. Sure, the young folk at Rimac are doing a great job for Rimac and this style of communication suits their brand perfectly; their website is actually better now than Bugatti's. Browsing Bugatti's website on the other hand should feel nothing like this. It should feel like turning the pages of a precious book filled with history, hand-painted illustrations, and poetically presented detailed technical descriptions if you dig deeper -- not like clicking on a tablet screen for quickly shopping for a pair of sneakers or headphones, and certainly not with the very first section being labeled "lifestyle".

I understand that we're living in an increasingly digitized age, and that the average age of Bugatti's current or prospective clientele might be going down, but the way this is going is just a mockery of the entire brand universe VAG has painstakingly (re)created for the past 25 years. I'm not saying this because I'm a revulsed potential buyer, and I have no doubt they'd sell every single unit produced anyway. I'm not saying this because I'm French and happen to be based not far from Bugatti's home either. But because, regardless of the engineering prowess the future models may be achieving, that entire uber premium world that made Bugatti so fascinating because it just seemed like "something else" entirely than just a car, looks like it might be going the same route as every other expensive brand out there, just tossing products on the market to make $$$. I seriously hope that I'm wrong and that this is just a transitional phase which doesn't reflect a shift in the company's core values just because of the shift in ownership and the introduction of electrification.

So if you agree, please email them and tell them their latest digital communication sucks massive b#lls, and whoever here was in contact with a chap from Rimac please do the same in Croatia

One of the most thoughtful things I've read for awhile.

After last night's shenanigans it's better I say nothing particularly after the Residences unvielings prior.

I will however comment more thoroughly at the later juncture, but I definitely agree.

 

[advantage20]

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I was very curious to watch that video as it seemed to be the actual delivery of that sublime Super Sport Golden Era I was also raving about. But didn't manage yesterday, and now I see it went private and can't be read. I hope nothing happened to the car?

 

[Tourbillon]

I was very curious to watch that video as it seemed to be the actual delivery of that sublime Super Sport Golden Era I was also raving about yesterday? But didn't manage yesterday, and now I see it went private and can't be read. I hope nothing happened to the car?

No that video was a Bugatti Chiron Supersport that was delivered to London.

I have zero clue why it would be pulled so quickly?

 

[Tourbillon]

Europa-Park and Bugatti Rimac Join Forces to Introduce a New Energy-Inspired Attraction – Rimac Newsroom

Bugatti Rimac will be partnering with Europa-Park, Germany’s largest theme park and eight-time winner of the Golden Ticket Award for Best Amusement Park, in a groundbreaking expansion that will pay homage to the spirit of innovation and entrepreneurship. Set to open in 2024, the park's new area...

www.rimac-newsroom.com

"EUROPA-PARK AND BUGATTI RIMAC JOIN FORCES TO INTRODUCE A NEW ENERGY-INSPIRED ATTRACTION."

But~

“Ever since the very beginnings of the Rimac Group, our Croatian identity has been at the core of the business. The home of the Rimac Group will always be in Croatia, and much of what we do is inspired by this country. It’s an honor for our business to be represented in such a significant way at Europa-Park, and we’re excited to bring our first innovations to visitors from all over the world. But the addition of the Voltron Nevera ride is just the first step in our partnership, and as we grow even further, our relationship with Europa-Park will grow too.”

Mate Rimac
MATE RIMAC
FOUNDER AND CEO OF RIMAC GROUP."

Read it all yourselves.

So use the name where it suits? Absolutely not, this is not, this is not right. Smh!

What next? Call the Bugatti Chiron replacement "Voltron?".

 

[advantage20]

Europa-Park and Bugatti Rimac Join Forces to Introduce a New Energy-Inspired Attraction – Rimac Newsroom

Bugatti Rimac will be partnering with Europa-Park, Germany’s largest theme park and eight-time winner of the Golden Ticket Award for Best Amusement Park, in a groundbreaking expansion that will pay homage to the spirit of innovation and entrepreneurship. Set to open in 2024, the park's new area...

www.rimac-newsroom.com

"EUROPA-PARK AND BUGATTI RIMAC JOIN FORCES TO INTRODUCE A NEW ENERGY-INSPIRED ATTRACTION."

But~

“Ever since the very beginnings of the Rimac Group, our Croatian identity has been at the core of the business. The home of the Rimac Group will always be in Croatia, and much of what we do is inspired by this country. It’s an honor for our business to be represented in such a significant way at Europa-Park, and we’re excited to bring our first innovations to visitors from all over the world. But the addition of the Voltron Nevera ride is just the first step in our partnership, and as we grow even further, our relationship with Europa-Park will grow too.”

Mate Rimac
MATE RIMAC
FOUNDER AND CEO OF RIMAC GROUP."

Read it all yourselves.

So use the name where it suits? Absolutely not, this is not, this is not right. Smh!

What next? Call the Bugatti Chiron replacement "Voltron?".

Speaking of which

I've been to Europa Park multiple times, the huge roller-coasters are a blast and the multiple European country-themed areas make for a refreshing constant change of setting. Even though privately-advertized rides are growing in number and take away some of that touristic charm (Silver Star sponsored by Mercedes-Benz; Blue Fire sponsored by Gazprom, then by Nord Stream 2 , now simply Blue Fire; etc.). If Europa Park wants to expand with Rimac's funding, then I guess it's still a win-win-win situation, as the park, Croatia, and Rimac are all being promoted at the same time -- not on some mug, skateboard or website but on a large scale facility that has still taken some engineering prowess to build. Not too bad I guess?

...As long as Rimac's name alone is used in the Croatian-themed ride, since only Rimac is Croatian and since the brand's young, dynamic, tech-oriented image fits the bill. But for God's sake, Mate, leave Bugatti's name the #¥¢& out of this gig, and don't mix Rimac's and Bugatti's identities! They belong in completely different worlds, and no matter if "ever since the very beginnings of the Rimac Group, our Croatian identity has been at the core of the business", Bugatti's home, business aside, as the 20th century car manufacturer that we know, has always been Molsheim, Alsace, France (outside the few years where the region was under German control). You should handle such invaluable heritage as Bugatti's with great care -- if Bugatti starts being perceived as Rimac #2 they are done.

I hoped that my suspicions were unfounded, but he does seem to start acting like an entitled pr#ck who lumps together ownership of a brand with appropriation and ransacking of the brand's heritage 'just because you can'. I do hope there will be some negative blowback from the current owners if this type of s#it continues. Makes you wonder: Were VAG that desperate for cash and control of EV tech that they dropped the ball so hard and struck such a bad deal with Rimac as to let their entire 25 year journey shaping their crown jewel go down the drain?

 

[Mistral]

Speaking of which

I've been to Europa Park multiple times, the huge roller-coasters are a blast and the multiple European country-themed areas make for a refreshing constant change of setting. Even though privately-advertized rides are growing in number and take away some of that touristic charm (Silver Star sponsored by Mercedes-Benz; Blue Fire sponsored by Gazprom, then by Nord Stream 2 , now simply Blue Fire; etc.). If Europa Park wants to expand with Rimac's funding, then I guess it's still a win-win-win situation, as the park, Croatia, and Rimac are all being promoted at the same time -- not on some mug, skateboard or website but on a large scale facility that has still taken some engineering prowess to build. Not too bad I guess?

...As long as Rimac's name alone is used in the Croatian-themed ride, since only Rimac is Croatian and since the brand's young, dynamic, tech-oriented image fits the bill. But for God's sake, Mate, leave Bugatti's name the #¥¢& out of this gig, and don't mix Rimac's and Bugatti's identities! They belong in completely different worlds, and no matter if "ever since the very beginnings of the Rimac Group, our Croatian identity has been at the core of the business", Bugatti's home, business aside, as the 20th century car manufacturer that we know, has always been Molsheim, Alsace, France (outside the few years where the region was under German control). You should handle such invaluable heritage as Bugatti's with great care -- if Bugatti starts being perceived as Rimac #2 they are done.

I hoped that my suspicions were unfounded, but he does seem to start acting like an entitled pr#ck who lumps together ownership of a brand with appropriation and ransacking of the brand's heritage 'just because you can'. I do hope there will be some negative blowback from the current owners if this type of s#it continues. Makes you wonder: Were VAG that desperate for cash and control of EV tech that they dropped the ball so hard and struck such a bad deal with Rimac as to let their entire 25 year journey shaping their crown jewel go down the drain?

I don't think there is any need to be hostile to Rimac. Car electrification has become a historical trend. As the world's top supercar brand, Bugatti must certainly lead the trend of electrification. In fact, before Bugatti and Rimac established a joint venture company, Bugatti was already seeking help from Rimac's electrical technology. This shows that after the death of Ferdinand Karl Piëch, Volkswagen is no longer willing to invest as much money as it did in the development of Bugatti Veyron, and Bugatti itself did not Electric vehicle technology, so it can only go to cooperate with Rimac. Now that the two companies have merged, it will be advantageous for Rimac to focus on building the next generation of hybrid models for Bugatti, rather than simply providing batteries. The new Bugatti will be unveiled soon and I believe it will set new heights.

 

[Tourbillon]

Speaking of which

I've been to Europa Park multiple times, the huge roller-coasters are a blast and the multiple European country-themed areas make for a refreshing constant change of setting. Even though privately-advertized rides are growing in number and take away some of that touristic charm (Silver Star sponsored by Mercedes-Benz; Blue Fire sponsored by Gazprom, then by Nord Stream 2 , now simply Blue Fire; etc.). If Europa Park wants to expand with Rimac's funding, then I guess it's still a win-win-win situation, as the park, Croatia, and Rimac are all being promoted at the same time -- not on some mug, skateboard or website but on a large scale facility that has still taken some engineering prowess to build. Not too bad I guess?

...As long as Rimac's name alone is used in the Croatian-themed ride, since only Rimac is Croatian and since the brand's young, dynamic, tech-oriented image fits the bill. But for God's sake, Mate, leave Bugatti's name the #¥¢& out of this gig, and don't mix Rimac's and Bugatti's identities! They belong in completely different worlds, and no matter if "ever since the very beginnings of the Rimac Group, our Croatian identity has been at the core of the business", Bugatti's home, business aside, as the 20th century car manufacturer that we know, has always been Molsheim, Alsace, France (outside the few years where the region was under German control). You should handle such invaluable heritage as Bugatti's with great care -- if Bugatti starts being perceived as Rimac #2 they are done.

I hoped that my suspicions were unfounded, but he does seem to start acting like an entitled pr#ck who lumps together ownership of a brand with appropriation and ransacking of the brand's heritage 'just because you can'. I do hope there will be some negative blowback from the current owners if this type of s#it continues. Makes you wonder: Were VAG that desperate for cash and control of EV tech that they dropped the ball so hard and struck such a bad deal with Rimac as to let their entire 25 year journey shaping their crown jewel go down the drain?

Porsche have said Bugatti will get floated at somepoint, the joint venture will be worth Billions if so released. So they'll get the money at somepoint.

As for Mate Rimac there's very people I admire as much as him particularly from following him for so long. The Rimac Nevera has even within the last week ripped up the rule books yet again so I've no problems with him or his creations - in fact quite the reverse.

The issues aren't new but he's solid.

The issues are brand manufacturer dissolution where you're QUITE correct and perfectly within your (and our) rights to state leave Bugatti's name out of it.

But that will be next to impossible now. They can't.

I was actually angered (at myself) because we were expecting something completely different, from Rimac, and then I read press the release it bolied over.

The next few years will be a rollercoaster for sure! Smh!

 

[Tourbillon]

Edit just one last thing, if Cosworth are going to be the engine OEM and possibly Ricardo who've always been the DCT transmission OEM for the W16'S then the entire powertrain the mechanical is possibly UK manufactured anyway.

So I'm claiming the Bugatti Chiron Supersport replacement, if this is true, for London and the United Kingdom!

It's English n'est pas? She's ours!

 

[Mistral]

Edit just one last thing, if Cosworth are going to be the engine OEM and possibly Ricardo who've always been the DCT transmission OEM for the W16'S then the entire powertrain the mechanical is possibly UK manufactured anyway.

So I'm claiming the Bugatti Chiron Supersport replacement, if this is true, for London and the United Kingdom!

It's English n'est pas? She's ours!

But I doubt whether Bugatti's V16 engine is really made by Cosworth, because Rimac once said in an interview, "We started developing a new combustion engine two years before we took over the company, which is something I guess nobody expected .”, perhaps the internal combustion engine was also developed by Rimac.

Mate Rimac: the future of Rimac, Bugatti and the hypercar | Auto Express

CEO tells Auto Express about blocking Bugatti's SUV, its hybrid Chiron successor and how Rimac models will 'bend physics'

www.autoexpress.co.uk

 

[Tourbillon]

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Damn even the kids are having fun LOL! It's been awhile since I've seen them LOL!

 

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This video is 11 days old.

 

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There's another one!

 

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Just released.

 

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AutoBild were at the Kennedy Space Center? Interesting.