I like it ... as a concept car. There are things I don’t like about it, like all concept cars. I’m not sure I’ll ever warm up to the evolution/devolution of the double kidney. The double kidney was a design which allowed cooling. This, this is ... decoration. Give it a meaningful function (hey like cooling the batteries) and it starts to make sense to me. I am a bit of a form follows function guy. Just me.
The real problem I have with this is it still looks like a concept car, like there is a lot more gestation to be had. Tesla showed a concept car that looked close to reality and then delivered on that reality. Granted, there were, and still are hiccups. But they delivered.
And it’s why I sold my beloved 328i and now have a Tesla Model 3 RWD. I simply couldn’t wait any longer, and with my real life daily range needs, an i3 of any current flavor wouldn’t work. And I have to tell you - it drives and handles like a BMW. A true scalpel on the road.
But then there are the things I worry about; beta quality issues (mine’s more like an Alpha considering build date), and the truly terrible, I mean truly terrible, delivery experience. But then I drive it and i’m Like WOW, I’m not sure I could ever go back to ICE. That response truly surprised me.
I really wanted a BMW, they just didn’t have what I needed. Tesla did. And as of this week i’m saving $22 day just in fuel cost from the grid. And I’m having fun doing it.
So my point is, BMW and others need to stop concepting and start delivering. And quickly. Enough with the concepts in the traditional sense. Show me something 90% baked, make me believe in the future, and make me put my money where my mouth is to reduce manufacturer risk. This doesn’t do it, it simply doesn’t. Mercedes tepid attempt, the EQC whatever, doesn’t do it for me either.
In 3-4 years when I’ve put 90-120k miles (yes that’s how much i’m driving) on my Model 3, I really hope BMW has something compelling for me. In fact I hope BMW has something so, so compelling for me in 2 years that I sign up putting my money where my mouth is. Just like Tesla.
Work harder and faster BMW. Please. You’re being passed by after being a true leader.