M3/M4 BMW unveils limited edition Lime Rock Park M3


The BMW M3 is a high-performance version of the BMW 3 Series, developed by BMW's in-house motorsport division, BMW M GmbH. M3 models have been produced for every generation of 3 Series since the E30 M3 was introduced in 1986. The BMW M4 is a high-performance version of the BMW 4 Series automobile developed by BMW's motorsport division, BMW M, that has been built since 2014. As part of the renumbering that splits the coupé and convertible variants of the 3 Series into the 4 Series, the M4 replaced those variants of the BMW M3. Official website: BMW M
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Zafiro

Zafiro

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BMW has just announced a new limited-production version of its M3 coupe, the Lime Rock Park Edition. Created in conjunction with Skip Barber, owner of the infamous New England circuit, this M3 features the best of BMW's performance catalog (though no additional power is on tap), making this coupe even more hardcore and better-poised than before.

http://www.autoblog.com/2012/07/06/bmw-unveils-limited-edition-lime-rock-park-m3/

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Nice! Also should be the last marketing campaign getting rid of surplus units before its imminent replacement:)
 
Interesting article by Jalopnik on Lime Rock Edition M3.

The Death Of BMW’s M Brand - http://jalopnik.com/5924573/the-death-of-bmws-m-brand

Funny clip from the above article:

BMW Marketing Guy 1: Guys we really need to leverage our M brand.

Let's release an M3 with a race track associated with it. Yeah like that big one in Germany Nutterburgerringring or something. But I hear that place is expensive to rent, maybe we should use that track near headquarters here in the US, Lime Rock?

BMW Marketing Guy 2: Yeah!
BMW Marketing Guy 1: Don't we already sponsor that track? Sweet, lets make a lime rock edition.

BMW Marketing Guy 2: Whats that mean?

BMW Marketing Guy 1: I dont know but people will think its special.

BMW Marketing Guy 2: Really? Why?

BMW Marketing Guy 1: Well, because we'll paint it a special color and add all our interior add ons like the Knight Rider wheel with the flat bottom!

BMW Marketing Guy 2: But shouldn't it have a signfiicant increase in performance to have a racetrack badge on it?

BMW Marketing Guy 1: No, No, No, the car doesn't need to be faster or handle better because we named it after a racetrack! Just the opposite. Leave the engine the same and give it one of our handling packages that we already have. Like the competition package, that sounds like it should be on a track car.
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BMW M

BMW M GmbH, formerly known as BMW Motorsport GmbH, is a subsidiary of BMW AG that manufactures high-performance luxury cars. BMW M ("M" for "motorsport") was initially created to facilitate BMW's racing program, which was very successful in the 1960s and 1970s. As time passed, BMW M began to supplement BMW's vehicle portfolio with specially modified higher trim models, for which they are now most known by the general public. These M-badged cars traditionally include modified engines, transmissions, suspensions, interior trims, aerodynamics, and exterior modifications to set them apart from their counterparts. All M models are tested and tuned at BMW's private facility at the Nürburgring racing circuit in Germany.
Official website: BMW M

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