BMW Pininfarina Gran Lusso Coupe makes its debut at the 2013 Concorso d’Eleganza Villa d’Este
At the Concorso d’Eleganza Villa d’Este 2013, two tradition-steeped car manufacturers – the BMW Group and Pininfarina – will be straddling the automotive past and future as they unveil the result of their debut cooperation to the global public on 24 May: the BMW Pininfarina Gran Lusso Coupé.
Together they have created the embodiment of sheer elegance.
The BMW Pininfarina Gran Lusso Coupé is the sequel to a new approach introduced at last year’s Concorso in the shape of the BMW Zagato Coupé. Always in search of opportunities for further development, the BMW Group consciously pursues creative exchange with other design studios.
So they have another reason not to build it.Why did BMW need pininfarina to design this car?
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