
I think of it this way:
1) BMW Group has Rolls-Royce to compete head on with cars such as the W222 S-Class from Mercedes-Benz and the not to distant Pullman.
2) BMW makes cars that actually should not be 7er vs S-Class. BMW has to stick to its roots and make
Luxury Sport Saloons with
SPORT as the key word. Hence the hope that BMW will target PORSCHE and Jaguar at that. For never, never ever have I really grasp BMW vs Mercedes-Benz at the core of their products intent and what they both want to achieve in their respective unique identities. Best Ride vs Best Handling or what!!????!!????
3) IF this concept, involving Italian Design House Pininfarina is a glimpse into a BMW future of Luxury Saloons targeting cars e.g. the Maserati Quadroporte, I say
WINNER!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
GO THE ROUTE BMW....it's after all in the DRIVING PLEASURE not Riding Pleasure for BMW fans/customers
So let's hope this is a glimpse of the next, sporty as hell, BMW 7 Series.