Deadly Serious!
You have to look at what is going on and how governments set the standards in relating to environmental issues and with many cities on the way to introducing C02 limits and restricting higher output cars from cities.
The world is changing and BMW are adapting to that change.
There are many ways that BMW are at the forefront of this change and with over thirty vehicles featuring "Efficient Dynamics" technology on sale today , BMW are intent on making every single product they offer offering best in class credentials in this field. even upcoming models such as : the new 7er and Z4 Roadster all incorporate "Efficient Dynamics" technology
And will be the most efficient and environmental friendly cars in their segments.
Today we are at the forefront , tomorrow is more than just another day , How will we adapt to tomorrow we are developing today and that includes for all our product lines : MINI , BMW AG , Rolls-Royce Motor Cars. And all levels including M-Division and X and Z series,
You might think it is impossible but we will get in the future of a car like the M5 with a petrol driven powerplant coupled with a performance hybrid drive for ability to switch power for entering populated areas.
Just like the Turbo chapter , hybrids,Electric drive systems will all be on BMW's terms which means no sacrifice in either dynamics and agility.
It is best to keep on the road rather than be forced off it.
Other models currently undergoing assessment for future showcase
include : MINI - 100
A current MINI One showcase but with special engine (From Co-op with Fiat,PSA or BMW Motorcycle engine?) , gearbox , couple with electric drive and special areodynamic features such as specially designed wheels and body work - 100 for 100mpg.
The essence of MINImalisim. And the model for Isetta.