BMW at CES 2020

[Rainer271]

BMW X7 ZeroG Lounger features next-level seats

At the CES 2020, alongside the BMW i3 Urban Suite and the BMW i Interaction EASE, BMW also brought out a product that could actually enter production. The Consumer Electronics Show held in Las Vegas every January sees the unveiling of some really cool tech but in most cases, this new tech is meant to be just a study or a concept. That’s where the BMW X7 ZeroG Lounger comes into play.

This is a new way of imagining travel, courtesy of BMW. Basically, the BMW X7 ZeroG Lounger models are fitted with luxurious seats that can be tilted back by 40 or 60 degrees into a comfortable reclined position. This, of course, with the goal of offering its occupants the best possible comfort on longer trips. To make sure you don’t miss anything while using the ZeroG Lounger seats, a screen has been built into the headliner, allowing you to watch some on-board entertainment.

You can also view directional information on that screen along with animated graphics when making a turn. In order to keep the occupants safe, BMW created a clever set of solutions. The seat belt, for example, forms an integral part of the seat and adjusts to suit the reclined position, ensuring maximum safety even while on the move. The BMW X7 ZeroG Lounger already meets all the requisite safety standards, thanks to new and innovative safety features.

Besides the integration of the belt into the seat, this also includes a cocoon airbag providing wraparound protection for the occupant in the event of an accident and efficient dissipation of impact energy via the seat rail. That definitely sounds like some next-level Sci-Fi tech and it would be interesting to see how it works in the real world.

BMW also claims that the personalized recline and relax experience offered by the X7 ZeroG Lounger will actually enter production in the next few years.

Besides the integration of the belt into the seat, this also includes a cocoon airbag providing wraparound protection for the occupant in the event of an accident and efficient dissipation of impact energy via the seat rail. That definitely sounds like some next-level Sci-Fi tech and it would be interesting to see how it works in the real world.

BMW also claims that the personalized recline and relax experience offered by the X7 ZeroG Lounger will actually enter production in the next few years.

BMW X7 ZeroG Lounger features next-level seats

 

[Rainer271]

BMW i Interaction EASE technology unveiled at CES 2020 in Las Vegas

The Consumer Electronics Show hosted every January in Las Vegas has seen a lot more action from car makers these days. That’s because car makers, like BMW, have to change the way they do business, in order to remain relevant. The huge amount of tech people expect to find in their cars has prompted traditional automotive companies to adapt.

BMW has actually declared itself a technology company not long ago, leaving behind the ‘car maker’ stamp. At this year’s CES, the Germans came prepared with a few very interesting technology showcases. One of them is the BMW i Interaction EASE system. The concept car on which this new system has been introduced has been deliberately given an abstract exterior design, as the focus here should be on what happens inside, not the outside.

The BMW i Interaction EASE system was designed in collaboration with Designworks and its goal is to offer a glimpse into what the future might look like when cars drive themselves to a destination. Basically, the goal here was to offer new ways to interact with your car and its technology. Alongside verbal engagement with the BMW Intelligent Personal Assistant and a new type of gesture control, a new gaze detection system follows your eyes and reacts.


The AI available on board uses gaze sensing for browsing the space around the user and vehicle, while pointing can be used to register a selection for more information. This form of interaction draws on the way people talk to one another; i.e. each person’s gaze identifies who or what is the subject of the conversation or makes the meaning of what is being said clear.

A spoken or gesture command can then be given to initiate interaction with the target object. In this way, it is possible to obtain information on the context within the passengers’ frame of view as their gaze falls on e.g. a restaurant or cinema.

The Panorama Head-Up Display spanning the entire width of the front-end windscreen has a key role to play in this regard. By imposing a second, digital layer of information over the real-world view, it acts as an immersive augmented-reality user interface.


It can show additional information on the windscreen that is tailored to the situation at hand and the vehicle’s surroundings. Thanks to 5G connectivity the vehicle knows exactly where it is and can offer the user information on the surrounding buildings, businesses and other objects as and when required.

The BMW i Interaction EASE has three different operating modes. In Explore mode the focus is aimed at the area around the vehicle. The BMW Intelligent Personal Assistant uses AR technology to superimpose information of interest to the passengers on the display so it appears both in their line-of-sight and in the correct position for their view of the real world.

BMW i Interaction EASE technology unveiled at CES 2020 in Las Vegas

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[Rainer271]

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[Rainer271]

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[dalab]

BMW
A furniture company

 

[Levi68]

CES is such a crap hipster show now.

 

[Betty Swollocks]

BMW
A furniture company

This isn't new. The original 5er GT handled like a wardrobe.

 

[CrunchSlaughtered]

This isn't new. The original 5er GT handled like a wardrobe.

And it looked like such.

 

[klier]

CES is such a crap hipster show now.

Yeah, no sorry.

Better than any modern car show.

 

[Matski]

Better than any modern car show.

If true that's probably more of a sad reflection on Auto shows these days.

Out of interest, what's at CES that is of interest, from a car point of view?

 

[dalab]

Considering it for production? He says there are 20 units like this rolling in CES, which applies for the "Free Now" share etc etc

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[klier]

If true that's probably more of a sad reflection on Auto shows these days.

Out of interest, wh...

Yeah that was kind of my point

Car wise, there was quite a bit actually. That Mercedes thing, that i3, those seats in the X7, and last but not least the Sony Vision S is actually quite interesting.

 

[klier]

So is BMW going to put two of those ZeroG seats in the back of the X7 and have a Machbach GLS rival?

 

[Matski]

That Mercedes thing, that i3, those seats in the X7, and last but not least the Sony Vision S is actually quite interesting.

If that stuff is better than proper Autoshows, the Autoshow industry really is done for!

 

[EnI]

So is BMW going to put two of those ZeroG seats in the back of the X7 and have a Machbach GLS rival...

"BMW also claims that the personalized recline and relax experience offered by the X7 ZeroG Lounger will actually enter production in the next few years."

Possible premiere: iNext, X8, next 7er, next 6er GT / i6 ...

 

[dalab]

next 6er GT / i6 ...

What is it about? They said I would not return and sales are not so good, come back as a similar idea but as EV more sport oriented as a competitor of the A7 / E Tron sedan? the four door "coupe" of the 5 series with tailgate.

 

[klier]

If that stuff is better than proper Autoshows, the Autoshow industry really is done for!

I think you're misunderstanding, I meant CES is more interesting than a car show these days, not saying CES is a better car show than an actual car show...