EnI
Piston Pioneer
BMW needs hybrid/electric tech for its fleet to met the required CO2 emission levels by 2020.
Mind the key to hybrid/electric cars is CAR ENERGY MANAGEMENT. Which is most a part of a software. Hardware is not much a problem (apart from batteries), yet energy management via software is! Toyota is a leader in this field for sure!
Also some cooperations in hardware supply can also lead to lower costs - since Toyota can provide economies of scale.
And both companies will join R&D forces to develop better batteries, better future car energy management, lightweight materials etc.
OK, BMW gets hybrid/electric expertise from Toyota + lower costs from joint R&D and from economies of scale.
And what Toyota gets from BMW? For starter I4 diesel engines for Toyota Europe. Expertise in sports cars. And whats most important: the CFRP parts production know-how - which BMW mastered to the degree its cost effective & fully usable in volume car production!
Also strategic bond between BMW & SGL will provide Toyota with VIP customer position within SGL Automotive.
Not to mention CF/CFRP production - with customer like Toyota on board - can reach economies of scale in the future.
IMO this BMW-Toyota alliance is a win-win situation for both carmakers. And be sure this makes VAG's trio (Piech/Winterkorn/Stadler) extremely nervous. Instantly Toyota gets great diesel engines for more European appeal, while BMW gets solid & relatively low-cost hybrid/electric energy management components ... while boths gain from economies of scale in CF/CFRP field which will allow BMW/Toyota to gain advantage eg over Audi/VW in lightweight tech & materials.
Mind the key to hybrid/electric cars is CAR ENERGY MANAGEMENT. Which is most a part of a software. Hardware is not much a problem (apart from batteries), yet energy management via software is! Toyota is a leader in this field for sure!
Also some cooperations in hardware supply can also lead to lower costs - since Toyota can provide economies of scale.
And both companies will join R&D forces to develop better batteries, better future car energy management, lightweight materials etc.
OK, BMW gets hybrid/electric expertise from Toyota + lower costs from joint R&D and from economies of scale.
And what Toyota gets from BMW? For starter I4 diesel engines for Toyota Europe. Expertise in sports cars. And whats most important: the CFRP parts production know-how - which BMW mastered to the degree its cost effective & fully usable in volume car production!
Also strategic bond between BMW & SGL will provide Toyota with VIP customer position within SGL Automotive.
Not to mention CF/CFRP production - with customer like Toyota on board - can reach economies of scale in the future.
IMO this BMW-Toyota alliance is a win-win situation for both carmakers. And be sure this makes VAG's trio (Piech/Winterkorn/Stadler) extremely nervous. Instantly Toyota gets great diesel engines for more European appeal, while BMW gets solid & relatively low-cost hybrid/electric energy management components ... while boths gain from economies of scale in CF/CFRP field which will allow BMW/Toyota to gain advantage eg over Audi/VW in lightweight tech & materials.