BMW new Springbok sponsor
Car manufacturer BMW on Wednesday announced that it will be the official vehicle sponsor of the Springbok Rugby team.
The company's logo will appear on the player's shorts for the next five years.
“We’re delighted to announce BMW as a new member of the rugby sponsorship family,” SARU President Oregan Hoskins said. “As vehicle sponsor of the Springboks they have taken a major place in our landscape and we’re proud of the association.
“The characteristics epitomised by the BMW brand of precision and performance are also hallmarks of the Springbok team, which makes this new sponsorship such a winning combination.”
The sponsorship marks BMW South Africa’s first involvement with a leading South African national team said Bodo Donauer, BMW South Africa Managing Director.
“BMW sports sponsorships have historically epitomised the natural strengths of our brand,” he said.
“In this regard, BMW has always been involved with sports such as motorsport, golf, yachting and polo, all of which require a unique combination of power, performance, innovation, efficiency and passion in order to succeed. Rugby is no different in this regard and the characteristics of Springbok rugby, in particular, are values with which the BMW brand identifies perfectly.”
The BMW brand mark will first appear on the Springboks’ playing shorts on July 23 when the Boks take on Australia in Sydney.
BMW of South-Africa is one of the Official Sponsors of SA Rugby
