Because they probably know it'll be worth double that amount when they have it delivered. That's why wealthy people aren't dumb, at least financially speaking..My point is for that amount of money it should be a much better car than a 4 series with a big engine and a cool body kit. Let's be real here. 700K is a ridiculous amount of money and for that you should be getting something truly special. I'm sure there will be 50 dumb people that will buy it, and I'm sure it'll look pretty cool, but for that money I can't see how it's remotely worth it.