Hot! BMW AG: What's Next

[advantage20]

BMW M Black Badge Confirmed For New Performance Models

The new logo made its debut on the back of the iX M60 electric SUV and BMW now confirms it will be used for all future BMW M models.

www.motor1.com

Well it seems like "BMW M sales and marketing vice president Timo Resch" is a complete dumb@$$ -- you don't mess with the immediate identification of a badge that's become so strong and iconic in the middle of fierce competition.

Perhaps they're ultimately looking to use the three M colors (light blue, dark blue, red), amongst other hues, as contrasting surrounds to black badges, according to the given level in the M hierarchy:

• Red for the top-of-the-line CSL (as seen on the M4 CSL)
• Dark blue for the CS
• Light blue for the Competition
• Chrome (?) for the base M a.k.a. M High Performance
• Bronze for the M Performance a.k.a. "M Lite" (as already seen on the iX M60).

 

[dalab]

BMW M Black Badge Confirmed For New Performance Models

The new logo made its debut on the back of the iX M60 electric SUV and BMW now confirms it will be used for all future BMW M models.

www.motor1.com

A momentary adaptation is fine, even the roundel would look good on a black background as Alfa Romeo has been doing, it looks sophisticated

 

[dalab]

May and June have been months full of news, like the good times, it is seen that all the brands made good money last year

BMW M teases the LMDh racing car, unveil June 6

BMW M's LMDh racing efforts move forward and today's teaser gives us an unveil date - June 6th, 2022. First race is Daytona 24 Hrs in 2023

www.bmwblog.com

 

[Swiss_ZH]

May and June have been months full of news, like the good times, it is seen that all the brands made good money last year

BMW M teases the LMDh racing car, unveil June 6

BMW M's LMDh racing efforts move forward and today's teaser gives us an unveil date - June 6th, 2022. First race is Daytona 24 Hrs in 2023

www.bmwblog.com

foreshdowinding the DRL?

 

[Akrapovicowns]

May and June have been months full of news, like the good times, it is seen that all the brands made good money last year

BMW M teases the LMDh racing car, unveil June 6

BMW M's LMDh racing efforts move forward and today's teaser gives us an unveil date - June 6th, 2022. First race is Daytona 24 Hrs in 2023

www.bmwblog.com

Isn’t those the same DRLs that Peugeot has been using?

 

[advantage20]

Isn’t those the same DRLs that Peugeot has been using?

 

[dalab]

Isn’t those the same DRLs that Peugeot has been using?

Peugeot used the three claws, BMW introduced this in 2016, much earlier with the 100 years concept, btw I repeat, the Peugeot is spectacular.

 

[advantage20]

May and June have been months full of news, like the good times, it is seen that all the brands made good money last year

BMW M teases the LMDh racing car, unveil June 6

BMW M's LMDh racing efforts move forward and today's teaser gives us an unveil date - June 6th, 2022. First race is Daytona 24 Hrs in 2023

www.bmwblog.com

Yep the 'angel eyes' are evolving towards their final conclusion which is just 2 most minimalistic parallel lines

 

[bmwblog]

Well it seems like "BMW M sales and marketing vice president Timo Resch" is a complete dumb@$$ -- you don't mess with the immediate identification of a badge that's become so strong and iconic in the middle of fierce competition.

Perhaps they're ultimately looking to use the three M colors (light blue, dark blue, red), amongst other hues, as contrasting surrounds to black badges, according to the given level in the M hierarchy:

• Red for the top-of-the-line CSL (as seen on the M4 CSL)
• Dark blue for the CS
• Light blue for the Competition
• Chrome (?) for the base M a.k.a. M High Performance
• Bronze for the M Performance a.k.a. "M Lite" (as already seen on the iX M60).

Resch is new to the role. Jan 2022. So likely that decision was made before

 

[dalab]

you don't mess with the immediate identification of a badge that's become so strong and iconic in the middle of fierce competition.

??

 

[advantage20]

??

?

 

[dalab]

?

?

 

[advantage20]

?

Yes, I think this black and white Alfa Romeo badge is just as terrible, compared to how fresh, iconic and instantly recognizable the actual colored one looks, especially given the brand's sporty ethos and Latin style.

If I recall correctly these were introduced back in 2015 on the Giulia, the high stakes 'rebirth' model. My guess is the top priority was (and probably still is) for Alfa to start shedding its frivolous and unreliable reputation and gradually become a credible alternative to the German premium trio, including with little subconscious hints such as these more serious, sober and 'respectable' badges, at least at certain locations (wheels, steering wheel) -- I think it looks generic as s#!t, ridiculously try-hard, and does more harm than good by chipping away at the brand's flamboyant personality which is primarily what attracts Alfa buyers in the first place anyway.

 

[dalab]

Supercalifractilisk ?

 

[CrunchSlaughtered]

And now make it road legal and let it fight the AMG One.

 

[dalab]

I don't know if you noticed this, I just now looking at the post by @advantage20 , it seems that the Next100 concept brought with it the hint of the exact pattern grill of the iX, the new "angels" DLRs of the LMDh and the illuminated grill contour of the 7 series (no photo, I can only post three).

What other things did he bring? because they will surely come into production, perhaps the "living" fenders

 

[advantage20]

There certainly were other ways to design the taillights than mimicking a now well-established Lamborghini front and rear graphic signature... especially given that Lamborghini will now also compete in LMDh and might come up with something similar (and even if they don't, this still screams Lamborghini... and more lately Dacia)

If you're going to splurge on elite motorsport, you may as well use that maximum media exposure of the racecars to reinforce the brand's key visual elements; which, other than the self-evident brand logo and brand name themselves, happens to be an unmistakable light signature -- all the more so during night endurance racing. Viewers can then relate the racecar to the actual BMWs seen in the street, i.e. identify it as a true BMW as opposed to some obscure team kit car, and ideally be inspired to go to a showroom and buy one.

They're probably spearheading the Neue Klasse style a bit too early.

 

[Matski]

Interesting to see some of this stuff officially discussed.

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Worth turning the volume of for that one ^

 

[dalab]

The new design language for the MINI family of the future.

The concept study of a crossover model from the new, fully electric MINI generation will provide the first full preview of the new design language for the next-generation all-electric model family and will be presented to the public for the first time at the end of July 2022. With it, MINI Design showcases how technological innovations and a progressive interpretation of individual mobility are taking the brand’s design language far into the future with this concept car.

MINI - Start of a new era: Charismatic Simplicity, the new design language for the MINI family of the future.

Munich. Electric, digital, sustainable and distinctive: the new generation of MINI models brings the brand’s driving pleasure, user experience and responsible attitude into a completely new era. Its forward-looking design language makes this transformation instantly visible. It melds the brand’s...

germancarforum.com

 

[SCOTT27]

You know it’s a MINI…

By the Grande Latte on its roof.