CEO cites lack of demand
Bentley introduced a Mulsanne convertible concept at the 2012 Pebble Beach Concours d'Elegance and Bentley CEO Wolfgang Schreiber has just confirmed the model won't be headed into production.
In an interview with Car & Driver, Schreiber "We will not do that car" because "The demand for a Mulsanne convertible is just regional." As he explained, the company can't make a good business case for the model because it would only be successful in a handful of markets like the United States.
The news is disappointing but the magazine points out that Bentley only sold 1169Mulsannes last year, so the costs associated with creating a convertible variant might never be recouped. Indeed, the company will focus on creating a new crossover which should prove immensely more popular.
Source: Car & Driver
WOW.....major letdown. Never would have expected that. Now the question is how many Phantoms does Rolls Royce sell a year? They should have built the car regardless the demand would be there. I bet this kills a coupe to replace the Brooklands also. WOW STUNNED.
M
Same, I always though the ultra rich will just buy whatever new Bentley and RR just because they can. Apparently the Chinese aren't a fan of convertibles in general, so that might be the main contributing issue.
Bentley has just announced they won't make this car after all.
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Horrible news.....
WOW.....major letdown. Never would have expected that. Now the question is how many Phantoms does Rolls Royce sell a year? They should have built the car regardless the demand would be there. I bet this kills a coupe to replace the Brooklands also. WOW STUNNED.
M
Interesting that they cite lack of demand as the reason, especially since we now know we're going to have an S-class Cab in a couple of years.
Interesting that they cite lack of demand as the reason, especially since we now know we're going to have an S-class Cab in a couple of years. So cheer up HOH.
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