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I don't understand how they can compare the 1 coupe with a TT wich is one class upper.
You have to understand that a potential 135i buyer will look at a handful of similar cars before sealing the deal.
At the moment the 135i doesn't have an identical archnemesis from another manufacturer. Since the 135i cost close to 40k one will naturally look at TT/Z4 and the E92/A5. Simply can't ignore those alternatives since they are closely related to the 135i and come at a similar price.
The 135i reception has been uniform. The magazines like it but don't find it to be amazing. Looking at it from a critical point of view one can understand why it was ranked 3rd in this comparison. Everything about it is a bit half and half.
Interior: It's almost sub premium and is not on a par in terms of styling with the TT, A4 or E92. Very functional but not exclusive.
Exterior: As with the interior doesn't match cars in the same price.
Size: It's a 2+2 but not nearly as roomy as the E92. Neither is it as premium and exclusive as the expensive looking E92.
Weight: In relation to the size it can't be considered a light car and doesn't offer the same dynamics as genuine sports car like the TT, Z4 or Boxster.
Overall the car is stuck between different worlds and when evaluating everything about it doesn't score a ten on the scale. The car is good but not perfect, especially when you look at the hefty price tags. Other cars like the TT, Golf and E92 can't be ignored since a 135i buyer will look into those as well.


