TT Audi won't build the TT Shooting Brake.


Yperion

Cornering Kingpin
Ulrich Hackenberg , Audi’s product chief has said in an interview to Netherland’s AutoVisie magazine that the Shooting Brake concept (shown at the 2005 Tokyo Auto Show) will not enter production.
 
But :mad:!!! & :censored: !!!!!! Audi :tantrum: ...


I hope he was joking!

I wanted the TT SB..

No I Will Have To Buy a Lamborghini Jalpa;)
 
I was not a fan of this concept, but as a car fan i would like to see it in the market!
Was this supposed to be like the A3?
 
While I did like this design somewhat, I never really was a fan of it. I don't think this is a bad decision by them because I really don't see a place for this car in the AUDI line up anyways.

Yannis...I think this was/is larger than the A3.
 
Giannis , TT Shooting brake was supposed to be a third variant of the new TT , just like the coupe and Roadster.
 
I think this is one of those segments that would have been well recieved by us car fans and purchased by absolutely nobody. It woud be cool - but just like an 7er touring, or an R-Klasse cabrio, it's not a configuration that makes a terribly good business case for itself.

On top of all that, a quasi-kombi platform would run the risk of taking the sex out of the TT's image. So you might sell 500 per annum and in the process cast a shadow on the entire line. Usually I bemoan Audi's product development, but this one I have to give a thumbs up.
 
I think this is one of those segments that would have been well recieved by us car fans and purchased by absolutely nobody. It woud be cool - but just like an 7er touring, or an R-Klasse cabrio, it's not a configuration that makes a terribly good business case for itself.

On top of all that, a quasi-kombi platform would run the risk of taking the sex out of the TT's image. So you might sell 500 per annum and in the process cast a shadow on the entire line. Usually I bemoan Audi's product development, but this one I have to give a thumbs up.
Very well said Osna. The Shooting Brake makes for great poster material and us petrolheads would undoubtedly wax lyrical about the cool image but at the end of the day, the Shooting Brake would overlap uncomfortably with the hot hatch that Audi needs to succeed more: the S3.
 
That is in fact a disaster... I really liked the concept, and it was one of Audis best concept last year. :(
 

Audi

Audi AG is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, the company’s origins date back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch (1868–1951). Two other manufacturers (DKW and Wanderer) also contributed to the foundation of Auto Union in 1932. The modern Audi era began in the 1960s, when Volkswagen acquired Auto Union from Daimler-Benz, and merged it with NSU Motorenwerke in 1969.

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