A1/S1 Audi A1 - First Drives (AutoExpress, Autocar, …) [former: thumbs up from AutoExpress]


The Audi A1 is a luxury supermini car produced by Audi. Predecessor: Audi 50, Audi A2. Production: 2010-2026.

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Audi A1 driven

Auto Express is first behind the wheel of the hotly anticipated Audi A1.

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Auto Express Car Reviews


By Michael Taylor

June 2010
  • Rating:
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As small as a MINI, as well built as an A4 - meet the new small Audi that's got a huge job to do convincing premium car drivers that good things really can come in the smallest packages.


And there's no doubt that when it comes to quality and kerbside appeal the A1 has got off to the best possible start. 


Order books for the eagerly anticipated supermini opened last month - and announced that the car would cost from £13,145 – around £400 more than the similarly-powered MINI One.


Three engines are on offer, two petrol and one diesel, including 86bhp 1.2 and 122bhp 1.4-litre TFSI petrol engines, plus a 105bhp 1.6-litre TDI diesel.
A seven-speed twin-clutch S-tronic transmission is available solely on the 1.4 at an additional cost of £1,420 and doubles as a rich man’s automatic.


Three trim levels will be available from the outset with the basic SE trim costing £13,145 in 1.2 petrol form and £14,180 in 1.6 diesel form.
Start/stop and regenerative braking technology will be standard on all models in the range.

We are testing the 1.4-litre TSI engined car, a flagship model which is tipped to be a big seller.


In terms of design, the car doesn’t aim up at the sheer cheek of the MINI, but works hard to convince you that it’s a fully fledged member of the Audi family, rather than a stand-alone baby car.
There is the typically Audi grille, a steeply sloping c-pillar and a hatch that looks like a 60 percent copy of the one on the Q5.
It gets daytime running lights similar to the ones in the new A8, too, and they even have a front-facing camera that detects oncoming cars at night and automatically switches between high and low beam.
Oh, and there is also Competition Aerodynamics pack (for a car that will never see competition) and there is the ubiquitous S-Line package at the top of the range.

If there has been widespread customer criticism of the quality of the plastic material on the current MINI, look no further than the A1 if you want to know how well it can be done...
There’s a long, curved instrument panel that gives the impression of being impossibly wide for a car this size, four round vents that can be coloured as you wish and a pop-up 6.5-inch MMI screen for everything from navigation to the audio system.

There is a pair of cupholders, coin holders and a general cubby hole, plus healthy door pockets and an unusually useful glovebox, too. The seats look a bit flashier than they do on any other Audi, and rear legroom is useful for children and, on short trips, adults.

They’ve given the luggage space more thought than MINI, too, because there are fold-down curry hooks on both sidewalls, an elastic holding strap on one side, a perfectly flat floor and four tie-down hooks. And it’s much bigger when you fold down the rear seats.



Where Audi has filled the A1 with the signature interior quality you’d expect, they haven’t quite given it the chirpy character of the MINI and, in terms of its performance, this car is clearly after the One, not the Cooper S.

Even with the direct-injection, turbo-charged 1.4-litre petrol engine sitting across the front axle, the A1 isn’t going to scream off into the distance in a haze of tyre smoke.

Instead, it’s going to be strong and flexible in any gear, at any time. The 1.4-litre engine has 120bhp, so it’s no weakling at high revs, but its real strength is between 1500rpm and 4000, where all of its 200Nm of torque is available for heavy lifting all of the time.

That it gets from 0 to 62mph in 8.9 seconds is really only half of the story, because the rest is about its flexibility, which is very helpful around town.

It’s a smooth engine, too, and has a cranky little rort to it on full throttle blasts, with the exhaust note getting deeper as it pulls past 4000rpm and then yelling in enthusiasm right up high. But it’s never intrusive and, when it’s mated to the optional seven-speed DSG (or whatever Audi’s calling it these days), it’s pretty slick, too.

There’s good fuel economy as well, with Audi claiming 5.2 litres/100km, or 52.3mpg, and that number is helped by the stop-start system that isn’t as smooth on takeoff as it probably should be, but that’s about it for driveline grizzles.

There is a smaller, 1.2-litre turbo petrol motor if you want to spend less up front, and a pair of 1.6-litre turbo-diesels, with economy under 70mpg, if you want to spend less over the car’s lifetime.

Ride quality is a big issue around the cities and the A1 is surprisingly supple – at least in its standard form. Its handling is clean and neat, rather than the edgy sharpness of the MINI family, but its ride quality easily surpasses the British car.

But the big question remains... Should you buy one over a MINI? Don't miss our forthcoming test, which will offer the question once and for all.
For now though, while we love the A1's grown up feel, it's comparative lack focus on sportyness is the single question mark.
While we love the looks, the practicality, the refinement and the grown up feel, a decent injection of driver appeal would transform the car.


Audi A1 | First Drive | New Cars | Auto Express | Reviews
 
But the big question remains... Should you buy one over a MINI? Don't miss our forthcoming test, which will offer the question once and for all.
For now though, while we love the A1's grown up feel, it's comparative lack focus on sportyness is the single question mark.
While we love the looks, the practicality, the refinement and the grown up feel, a decent injection of driver appeal would transform the car.

AND they are asking the correct questions, let battle commence!:D
 
The whole point of this segment is about funkiness and youthfullness, so awarding points for being mature is a bit daft. How ever it's advantage over the Mini has to be it's engine line up bar the 1.6T in the Cooper S.
 
This car is the one BMW need their 0er to compete with, no point in offering an in-house competitor to the Mini. Yes this car is much more mature in nature than the Mini, but one of the Mini's main failing (sound like a broken record here) is the ride quality, great car to drive but not as a passenger. Another thing there's already lots of Mini rivals, the Fiat 500 springs to mind so do we need another one to try and fail like the rest and in any case VAG already has it's own iconic model due for release soon (Beetle) which matches the fun factor but this time I believe it's going to offer more driver appeal.

Only time will tell if Audi have pitched this car to the right market, but based on what I have seen of the car I think it will be a roaring success.
 
...and, by the sound of it, this is the car that the 0-series will compete with.
 
but one of the Mini's main failing (sound like a broken record here) is the ride quality, great car to drive but not as a passenger.

I have to disagree, because ride quality is down to personal preference and Mini got it spot on cos they targeted the younger crowd hence the go kart like handling. Besides a run of the mill Mini has a good balance between comfort and sport.:t-cheers:
 
I have to disagree, because ride quality is down to personal preference and Mini got it spot on cos they targeted the younger crowd hence the go kart like handling. Besides a run of the mill Mini has a good balance between comfort and sport.:t-cheers:

Listen, I was once young too so I can fully understand why you might want a very firm suspension setting from a driver's perspective. My niece had two Minis based on my recommendation and to drive she loved both of them, but she only got to be a passenger in the second one, it was a long journey of nearly five hours back home from the south of Ireland. It was her last Mini.

After that she switched to a 120d, then an A3 2.0TDi and now has an A4 2.0TDi. She herself will openly admit that she misses the fun she had in the Mini but feels she couldn't ask her passengers to suffer the ride. It all depends on whether you your fun over that of your other passengers. :t-hands:

Personally I think the 0er will be just as much fun to drive as the Mini but offer the more mature ride of the A1, thus making it the better car all round.
 
You have to be very sensitive to not endure a mere 5 hour ride in a MINI. That's for sure. The A1 will probably be a lot more comfort oriented than the MINI, but as always with Audi, have a rubbish ride with sports suspension :D

No, I take that back. I don't think Audis with sports suspension are rubbish, I like it. Reviwers here in Sweden, however, don't.
 
Yip, without question, MINI's ride and handling is terrific fun for the weekend jaunts but on our dreadful roads the ride is simply exhausting.

It's one of the most fundamental compromises in modern car ownership: the trade-off between ride and handling. Back in the day when the opportunities presented themselves my wife and I would bring home the odd weekend loaner courtesy of industry contacts. From STIs to Z4s to the new MINI mk1 Cooper S. That mk1 car was a blast despite the relative unsophistication of the supercharged engine. But man it was it ever a tight ride. The mk2's are hardly any better in the ride department either. Put it down to our roads... on smoothly tarred traffic circles a Cooper S is brilliant but throw in a bumpy road when you're on the way to work and it becomes a chore.

I think Audi are positioning themselves very cleverly against MINI by offering a car that's more premium and more refined. It'll go down well with the fashionistas looking for a reprieve from the MINI's overly exhuberant ride character.

Of course, if you're still young and sprightly then nothing touches a mk2 Cooper S for punch and pointability at the price. Many will argue that the Renaultsport Clio bests it in the handling stakes but the Renault lacks the MINI's turbocharged zing and its funky image. This segment is as much about fashion as it is about dynamism.
 
You have to be very sensitive to not endure a mere 5 hour ride in a MINI. That's for sure. The A1 will probably be a lot more comfort oriented than the MINI, but as always with Audi, have a rubbish ride with sports suspension :D

No, I take that back. I don't think Audis with sports suspension are rubbish, I like it. Reviwers here in Sweden, however, don't.

Can't agree with you here. It all depends on your roads and here in Ireland (North or South) the roads are shit which leads to an uncomfortable ride in the Mini, long before you get close to five hours. Remember I'm not taking about motorway stuff.

Until the S5 came out I too would have agree that Audi's sport suspension was boarderline harsh but all the recent ones seem to be firm yet comfortable. Of course the optional adaptive suspensions take it a step further but the same is true for everyone's adaptive suspension.

As for the A1 S/Line, haven't driven that model yet so can't comment on whether they have ****** up or not.
 
Really bad roads are not the best for the MINI, I would agree.

Let's hope Audi has learnt its lesson when it comes to sporty suspension. At least up until recently, Audi thaught that hard = sporty, a very corner-cutting and unsophisticated attitude.
 
Either way to each his own. I would take a Mini any day cos it's so much fun to drive and Cape Town's roads are kept in good shape so no prob there.

I don't like the look of the A1 but I will admit it is more upmarket than the Mini, but then again if I were shopping in this segment I wouldn't be looking for upmarket but rather fun.
 
Really bad roads are not the best for the MINI, I would agree.

Let's hope Audi has learnt its lesson when it comes to sporty suspension. At least up until recently, Audi thaught that hard = sporty, a very corner-cutting and unsophisticated attitude.

I can't recall whether the Mini runs the same policy of runflats as the rest of BMW products, if so then the switch to normal rubber would do wonders for the ride.

As for Audi's past efforts, if like me you remember the 80s and 90s of Audi's failed tries at producing a sporty yet comfortable ride then the recent example will appear as a revelation by comparison. The weird thing is that in recent years BMW have been doing the opposite, my E39 5 series was probably one of the most comfortable yet sporty saloon car I ever owned yet the E60 undid all this good work, with the stock suspension-ed F10 only improving on this if you chose the right sized alloys. I personally blame the switch to runflats but as it's standard policy the decision in my eyes was a bad one.

Either way to each his own. I would take a Mini any day cos it's so much fun to drive and Cape Town's roads are kept in good shape so no prob there.

I don't like the look of the A1 but I will admit it is more upmarket than the Mini, but then again if I were shopping in this segment I wouldn't be looking for upmarket but rather fun.

I must admit the A1 isn't the best looking Audi in recent years, it's neither striking nor original enough, something the in recent years BMW have been doing with reasonable success. I'm sure the 0er will whip the A1 on looks but I still question whether it will have the same upmarket feel about it.
 
Weight is always an issue when trying to create something sporty yet not rock hard. I think MINI defaults to RF-tires and I have quite a few people I know have changed them and are very happy with the result.
 
EVO don't like the A1 too much.

Audi A1 review

Rating:
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Does the Audi A1 have what it takes to challenge the Mini? Ollie Marriage reports

Text: Ollie Marriage / Photos: Matt Vosper/Ollie Marriage
June 2010
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What is it?
The Audi A1 is arguably the most important small car to be launched this year. Aimed squarely at BMW’s Mini, it’s claimed to ‘condense all the virtues of the brand into less than four metres’, which sounds suitably pretentious (if largely accurate). Prices start at £13,145, with the 1.4 TFSI tested here costing £16,860 in S Line trim.
Technical highlights?
None to speak of. Unlike the radical A2, the A1 doesn’t have an aluminium chassis frame, and the layout and engines (shared with the Polo family) are conventional and familiar. But it is still relatively light (1125kg) and that endows the turbocharged 1.4 with a reasonable turn of speed and good efficiency (53.3mpg and 124g/km of CO2).
What’s it like to drive?
Here’s where the A1 comes unstuck. We hoped that it would be sharp, agile and represent a new dynamic direction for small Audi’s. But it doesn’t.
If you’re not too demanding, you’ll love it. For a supermini the A1 is remarkably refined at high speed, smooth and composed around town and, for the most part, rides well with remarkably little shake or shudder from chassis or suspension.
But it has no appetite for corners. The steering is numb, the front end’s not sharp enough and although the rear is surprisingly mobile, which helps to tuck the nose in, there’s no sense of enthusiasm. The engine doesn’t help here. Torquey it may be, but redlined at only 6000rpm and with its best work done by 5000rpm (after which it becomes increasingly laboured), it doesn’t offer the encouragement you hope for.
How does it compare?
The only rival that matters is the Mini Cooper. The Audi A1 is a more grown up car, bigger inside and even better built from higher grade materials. It’s more sophisticated, but it’s also less playful and is nowhere near as much fun to drive as the sharp, zesty Mini.
Anything else I need to know?
Take away the (optional) silver roof strips and it looks like an A3 hatchback, while there’s nothing particularly new or radical about the cabin design either. The S Tronic double clutch gearbox is a £1420 option on the 1.4. Best way to sum up the A1? Posh Polo.



Footie's comments

It's a shame that Audi haven't give the S-Line model a slightly more spirited chassis over the normal A1 but if EVO's opinion is confirmed by other reviews then that may well be true, which would be sad.

The sum up of a posh Polo may well be it's biggest downfall, though the same could be said about the A3 and yet it's still a roaring success.
 
With all the talk of back-to-back tests between the MINI and the A1 , looks like the magazines will have to wait as BMW will not be releasing any MINI's until the launch of the MINI LCi or refresh. So unless they use a current car the test would not be considered vaild.

The refreshed MINI has a few surprises for it's new immitator.
 
CarMag - Review: Audi A1 1.4 TSI

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Move over Mini – the new Audi A1 is finally here. It only took them 10 years to catch up with BMW's success story. You have to wonder why it took so long for the A1 to come to market. This isn’t anything like as radical as the old aluminium A2. It’s basically a reskinned Polo with better engines and a posher cabin.

What’s under the Audi A1's bonnet?

There are three engines: an 85bhp 1.2 petrol turbo, 120bhp 1.4 petrol turbo and a 104bhp turbodiesel, likely to be the biggest seller. We’ve already been impressed by the 1.4 petrol in the Golf and installed in the much lighter A1, it delivers 0-62mph in 8.9sec.

This is the version we drove today, a Mini Cooper rival and more warm- than hot hatch.

The new 2010 Audi A1 feels spritely but never quick and the optional seven-speed dual clutch ‘box fitted to out car probably helped mask some of the sensation of speed. It also made a bit of worn-bearing din around town and struggled to take up the drive smoothly when we jumped on the power for a smart getaway at traffic lights.

What about the quality? This is an Audi after all. What’s the A1 like inside?

Step out of an A4 or a TT into the A1 and you’d be hard pressed to find anything to suggest you’re in a car that costs half as much. Think Boxster and 911: they’ve got the same quality feel – and share many components – but one costs twice as much as the other.

The A1’s dash and door casings are covered in soft-touch plastics and every switch feels as good as it looks.

Premium small car? Premium price?

The new Audi A1 range starts at just over £13k for the basic 1.2SE and rises to nearly £20k for a 1.6 TDi S-Line with navigation, LED lights and a few other trinkets.

Even the most basic car comes fairly well equipped. SE spec means air conditioning, sports steering wheel, 16-inch alloys and a brace of airbags; Sport adds more heavily bolstered seats, 17s and stiffer suspension, while S-Line means leather seats and various bits of aluminium trim.

Audi A1 1.4 TFSi (2010) new CAR review | Road Testing Reviews | Car Magazine Online
 
The mini is far too compromised for me to be a serious everyday car. As Martinbo pointed out, on less than perfect roads it can be an outright chore to drive. The Audi looks like something I could live with everyday (fond fond fond memories of my A3 coming back here :D).
 
No surprise to hear that the A1 has officially became Audi's biggest new car in the first four weeks of pre-orders. This might well put Audi top of the list of premier brand sales for 2010 and almost certainly for 2011.
 
No surprise to hear that the A1 has officially became Audi's biggest new car in the first four weeks of pre-orders. This might well put Audi top of the list of premier brand sales for 2010 and almost certainly for 2011.

Mmmm...we'll see about that :eusa_thin
 

Audi

Audi AG is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, the company’s origins date back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch (1868–1951). Two other manufacturers (DKW and Wanderer) also contributed to the foundation of Auto Union in 1932. The modern Audi era began in the 1960s, when Volkswagen acquired Auto Union from Daimler-Benz, and merged it with NSU Motorenwerke in 1969.
Official website: Audi (Global), Audi (USA)

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