martinbo
Staff member
^ A-ha!
For someone who adores the M3 and 599 but never ever said that he would consider owning a DBS, this is not that weird actually.
Look, you must understand, there are cars that I rave about because they're cars for me. I see myself aspiring to them, dreaming the impossible even - those are the special cars that matter to me.
But, I never look at any car from just my own personal perspective. In fact, if I don't see merit the first thing I do is to analyse who this product ought to appeal to and why. I'm constantly putting myself in the shoes of other people I know or have met - people that have their own set of value drivers. Even if I had the money, I would never own an Aston Martin - they're not me. But I do very importantly recognise objectively why they hold so much appeal for many, many people. And, look, rationally speaking I know very very few people for whom a DBS isn't enough.
I don't stick up for a car because I'm a fan of it, I stick up for a car because I can recognise the virtue in it more objectively than most.
For someone who adores the M3 and 599 but never ever said that he would consider owning a DBS, this is not that weird actually.
Look, you must understand, there are cars that I rave about because they're cars for me. I see myself aspiring to them, dreaming the impossible even - those are the special cars that matter to me.
But, I never look at any car from just my own personal perspective. In fact, if I don't see merit the first thing I do is to analyse who this product ought to appeal to and why. I'm constantly putting myself in the shoes of other people I know or have met - people that have their own set of value drivers. Even if I had the money, I would never own an Aston Martin - they're not me. But I do very importantly recognise objectively why they hold so much appeal for many, many people. And, look, rationally speaking I know very very few people for whom a DBS isn't enough.
I don't stick up for a car because I'm a fan of it, I stick up for a car because I can recognise the virtue in it more objectively than most.
