So this is what the Bentley-model looks like. Easy to say - JLR, 'Reimagine' etc - harder to do:
Average selling price for Volkswagen-owned brand’s cars rises above €200,000
www.ft.com
To actually 'do a Bentley', you first need to close all but one of your plants, and sack ~30,000 people, and have UNITE and co. picket the F out of you. You probably also need to do a 2008-9 GFC 'Bad JLR' - where the UK Taxpayer is dumped with JLR's bad 'assets' - the pension scheme for those axed 30,000 workers foremost - cost tens of £billions, as JLR/Tata will have 'surprisingly', chronically, massively underfunded it, for future and current pension beneficiaries.
Also, it will be 'discovered' that JLR has many, many under-performing 'assets', that need to go in this 'Bad JLR' taxpayer lifeboat, as JLR used KPMG to do its books, the same KPMG, and its senior partners, that brought us the massive Carilion fraud, with no one going to jail of course - 'struck off for life' - 60+ year olds, sipping cocktails in The Seychelles.
If JLR truly was a Bentley, or on its way to being one, it should be reporting rip-roaring profits, like the real deal - the 0.1/0.01% rich are getting richer, exponentially.
Why isn't Bentley, much smaller, suffering chip shortage, and supply chain problems, launch problems, and adverse currency movements?
The £ has fallen against the $, and the rouble of course. JLR is supposed to sell a lot of cars in the US - see Merc1 etc. So why no windfall, like Bentley, that also sells a lot of its cars in SoCal, Connecticut, etc?
