whereismysl
Autobahn Newbie
- Messages
- 2
What has Bernard's position been at Daimler thus far, and how long has he been employed by them? Also, is that insider info or a hunch that Bernard isn't pleased with exterior design? Not being antagonistic btw, I'm genuinely curious.
Also, I had no idea that there was even a thought of Dr. Zetsche being replaced. Are you sure that Bernard would replace Zetsche, or would he become a member of the Board instead?
Wow, that's news to me! I thought that it was full force Zetsche for the future of M-B. He seems to have done wonders for/with the brand since he took over, as M-B has went from last to first in terms of quality and upholding their past traditions in that regard. Where I think focus needs to be put in, is in the Design Team as well. It's not that they can't/haven't/don't design beautiful cars, it's that it seems like they're able to fling whatever ambitions they have against the wall and see if it sticks, and through that, some of the designs are looking very desperate and "attempted" rather than natural and confident. I liked Wagener when he was working under someone a little more conservative, as it seems like he's maybe overly ambitious for such a position. Also, I'm not a fan of Zetsche opening the M-B brand up to so many cheap/entry/"kids" models, nor aligning with Nissan, however, I'm not in the Boardroom so I have no idea about how good or bad business moves those are.
If M-B changes CEO's so soon, AGAIN, that would be bad news for enthusiasts and shareholders. That rarely works in favor of any company (a revolving door of CEO's). Zetsche seems competent and has done good with the brand thus far, unlike Schremmp, who needed to be ousted apparently, so I think him resigning or being ousted would be a huge shock and a very negative thing for Daimler as a whole, unless this other guy is an absolute marvel.... Then I guess short term pain would be worth the long term gain.
Puuke... don't compare Nissan with Mercedes-Benz lol
Now as far as their partnership goes, will it be something like with Chrysler, where
everything and anything is shared between the two automakers, or is it merely a
production plant partnership (such as in Mexico) where they both utilize the
space for production of their vehicles?
Should Dr. Wolfgang Bernard replace Dr. Zetsche as Daimler-Benz AG CEO, we can anticipate a new "dynamic" in Stuttgart/Untertürkheim. The controversial Dr. Bernard is a bonafide carguy as well as a an unrelenting manager with a keen grasp of economics. He is very polarizing and his "stepping on toes" has at times been to his detriment. But he will certainly "move" things in a way far different than Dr. Zetsche has so far. Not that Dr. Zetsche hasn't been an effective CEO. He most indeed has. But Daimler-Benz, in the face of ever increasing competition by its' main rivals BMW and the premium brands of the VW-Group, is in dire need of some serious revamping. Dr. Zetsche has repeatedly stated that it was his mission to position Mercedes-Benz as the Number One premium offering. That aspiration appears to look rather dodgey in view of the companys' current offerings. In order to return M-B to the pinnacle, more has to be brought to the table than being content with being "just as good". A main area that needs to be addressed is the exterior design of its' automobiles. I believe that Dr. Bernard is well aware of this.
This post is incredible. Dr. Z has done a brilliant Job at bringing MB back from the brink of catastrophe and the current line up and upcoming models are a testament to his success. 'In dire need of a revamp' is an incredible overstatement. The catastrophe that was Chrysler took its toll on the company and its resources were stretched in the further development of existing models as well as the move downmarket to compete with BMW and Audi volumes. Nevertheless they are making inroads and the product onslaught over the next few years will be testament to this. The innovations being presented and the quality of the new line up is also testament to what a brilliant job Dr. Z has done with what he inherited. Mercedes has not looked stronger for quite some time, granted there is room for further improvement. Dr. Z is the right man for the Job, and has proven his worth a thousand times over. Wolfgang will be ready when Dr. Z is ready to retire, and not a moment sooner.
I just don’t think enough people realise what an immense toll the Chrysler era took on Mercedes to appreciate just how the strong the company is looking now.
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