This car almost didn't happen!!! Interesting article posted on Autospies:
Amid Toyota Troubles, Lexus Execs Rescued the GS Sedan
"I didn't want this car."
-- Akio Toyoda, president, Toyota Motor Corp., on the 2013 Lexus GS 350
Toyota has spent the past few years dealing with a host of problems: quality issues, the unintended acceleration scandal, a hugely uninspiring product lineup. Last week, at the Monterey, Calif., unveiling of the 2013 Lexus GS 350, company president Akio Toyoda revealed an unsurprising bit of information -- even inside the company, many people aren't sure what its brands need to be.
Toyoda didn't come out and say it, of course. For one thing, such a move would be foolish and bad for business; for another, he likely didn't (and doesn't) believe it. But what he did say was telling. In a presentation to journalists, he noted that the new GS, due in late 2012, exists only because Lexus's regional management teams fought him "like crazy."
There are a few obvious comments here. First, Lexus vehicles aren't exactly known for getting people riled up, even within Lexus. (Nice bunch, Toyota Motor, but its representatives and engineers have a well-deserved reputation for being straight-laced.) Second, the new GS's nose is ... interesting, in the same way that this guy's face is interesting. And third, the GS has long been a slow seller in both Europe and America. Put those together, and the "crazy" defense of the model is a bit surprising. But it's worth paying attention to. Here's why.
As Automotive News notes, 18 months ago, the GS was on the chopping block. Toyota was embroiled in resolving the unintended acceleration crisis and escalating quality issues. Lexus, its once-unstoppable luxury brand, was something of a rudderless ship, with the big-dog LS sedan the only compelling, and unique, product on offer. Toyoda wanted to kill the GS in order to consolidate Lexus's lineup, and because it made for a weak business case against the German competition.
That the model stuck around is telling. The current GS (below) is an out-of-focus effort: it's too stiff and uncompromising to be a compelling luxury sedan, yet too distant and uninvolving to effectively battle cars like the Audi A6 and BMW 5-Series. The 2013 replacement doesn't improve on its predecessor visually, though it offers an interesting interior and will likely be priced attractively. It also uses the same 3.5-liter V6 and six-speed transmission found in the current GS (the optional V8 will no longer be offered, though a hybrid V6 will). The chassis is new but familiar; the front suspension mostly carries over, but the rear suspension has been redesigned.
In other words, development money was spent on this car, but not a lot of it.
This is an odd choice -- save a model from the grave, but don't make a big effort -- but it's indicative of where Toyota is at the moment. The company is desperately trying to find its footing in an unsteady market, one where it's rapidly losing ground to both the Koreans and Detroit. Once-formidable opponents like Honda are faltering, its cars oozing insecurity. The new Camry, unveiled last week, looks to be a better machine than its predecessor, but is packaged in yet another forgettable design. And the media has been having a field day with Toyota as a whole for months; even the most timid of journalists have thrown punches the Big T's way.
Compare: Lexus GS vs. Audi A6 vs. BMW 5-Series
In short, in throwing the GS back into the market, Lexus is testing the waters. It doesn't know what or where or how its brand needs to exist, and this is a step toward finding out.
The GS hasn't been an important, strong-selling car in years, and this one isn't likely to make any waves. But the late-day save of the model comes at a time when Toyota is reorganizing its management structure, attempting to streamline communication and give those close to the customer and market more voice. This gives hope, because it shows that Toyota -- and Toyoda -- recognize a need for change.
The management teams that defended and saved the GS did so because they believed in something. Lexus has long believed in little save customer service and quality, and while those things are very important, they mean nothing without good product. The revived GS may not be the answer to Lexus's problems, but if we're lucky, it'll be a good first step.
[Source: Automotive News]
Amid Toyota Troubles Lexus Execs Rescued the GS Sedan - MSN Autos
Definitely a car I WOULDN'T buy based on the lack of confidence by Lexus (and the goofy design).
M