bmw

Munich. Following its brand activation in early January 2026, BMW ALPINA is presenting itself as an exclusive new brand under the custodianship of the BMW Group. The brand embodies an exceptional balance of supreme ride comfort and high performance. The new badge design complements the recently...

Gurugram/Munich. BMW Group India returns as the presenting partner of the 17th edition of India Art Fair from 5 – 8 February 2026 at the NSIC Exhibition Grounds in New Delhi, marking a decade of the brand’s enduring commitment to cultural engagements in India. India Art Fair is the leading...

+++ From regional development powerhouse to the BMW Group's highest-volume vehicle plant in Europe – Record production in 2025: Plant hits 40-year high with 356,901 vehicles +++ +++ 8.7 million vehicles since start of production in 1986 +++ +++ Plant Director Armin Ebner: “Continuous efforts to...

Daytona. What a start to the season in the IMSA WeatherTech SportsCar Championship (IMSA Series)! First podium for the BMW M Hybrid V8 at the 24 Hours of Daytona (USA) – on the debut of BMW M Team WRT in the GTP class. And the acclaimed victory for the #1 BMW M4 GT3 EVO of Paul Miller Racing in...

BMW UK welcomes the new year with outstanding success at the 2026 What Car? Car of the Year Awards as the all-new BMW iX3 is named overall Car of the Year after topping the Premium Electric SUV category. Alongside these awards, BMW collected four additional accolades across a variety of...

Munich/ Paris. The BMW Art Car World Tour, a celebration of the fusion between art and automotive innovation, marked the 50th anniversary of the BMW Art Car Collection in 2025 with an extraordinary journey across five continents. Featuring over 45 stops in more than 30 countries, the tour...

Daytona. The countdown to the first highlight of the motorsport season began this weekend with the ‘Roar Before the 24’: the 24 Hours of Daytona (USA). In six test sessions, BMW M Team WRT completed around 450 laps of the Daytona International Speedway with the two BMW M Hybrid V8s, collecting...

Munich. BMW M’s high-performance vehicles will soon deliver the ‘Ultimate Driving Machine’ experience in electric form. From 2027, the BMW M Neue Klasse will usher in a new era in the high-performance vehicle segment and, for the first time, bring BMW M’s motto, “Born on the racetrack. Made for...

Munich. BMW M GmbH once again achieved outstanding sales growth in 2025. For no less than the 14th time in a row, the manufacturer of high-performance and performance vehicles reported record sales. And for the 7th time running, BMW M GmbH vehicles outsold their competitors by a considerable...

Munich. The BMW Group delivered a total of 2,463,715 vehicles to customers in 2025 – an increase of +0.5% year-on-year. This includes the delivery of 642,087 electrified vehicles, a growth of 8.3% over the previous year. The BMW Group also saw a slight increase in sales of fully-electric models...

BMW Group UK delivers a strong 2025 sales performance in challenging market conditions, with 170,051 vehicle registrations. BMW recorded 122,723 registrations, maintaining its position as the UK’s leading premium automotive brand. Continued momentum in electric sales with 47,845 all-electric BMW...

Munich. The new BMW iX3 is in the spotlight at CES 2026. For the first time, the enhanced, AI-powered BMW Intelligent Personal Assistant with Alexa+ technology will be presented to the public. As the debut model for the Neue Klasse, the BMW iX3 showcases groundbreaking innovations that will...

Munich/Las Vegas. In 2026, BMW will expand its BMW Intelligent Personal Assistant, built on Amazon’s AI Alexa+ architecture, taking voice interaction between humans and vehicles to a new level. BMW will become the first car manufacturer to integrate the AI assistant technology into its...

Munich. The transfer of the Alpina trademark rights on 1 January 2026 marks the launch of BMW ALPINA as an exclusive standalone brand under the BMW Group umbrella. The initial focus will be on brand activation. Key elements of the BMW ALPINA brand are its unique balance of maximum performance...

Munich. This new BMW Welt exhibit is making a vehicle from the popular video game series Fortnite and Rocket League a reality. Not only is the BMW M4 GT3 EVO the latest addition to the vehicle catalogue of the multi-player online games, but its design is also in the style of the well-known TV...

Munich. Team WRT and BMW M Motorsport will return to the Mount Panorama Circuit together in 2026. The Bathurst 12 Hour (AUS), the season opener of the Intercontinental GT Challenge (IGTC), will be all about defending the title after last year's 1-2 finish. Six BMW M works drivers will line up in...

Munich. BMW Group Plant Munich is ready for the production of the next vehicle generation. The manufacturing equipment has been installed in the new body shop and assembly line, and functional checks have been successfully completed. During this so-called "Common Function Test," every system...

Since January, each installment of this series has looked at pivotal moments in BMW’s past. With this final chapter, we look toward BMW’s future. When BMW board chairman Oliver Zipse unveiled the all-new iX3 on September 5, 2025, his words carried the significance of the moment. “When else do...

+++ Over 18 million BMW 3 Series built worldwide +++ Manufactured at 18 plants in 13 countries since 1975 +++ A driving force for the production network and a trailblazer for the BMW iFACTORY +++ Munich. Built on four continents, the BMW 3 Series has been one of the most important products in...

Munich. BMW M Motorsport looks back on an intense but also highly successful 2025 season. While the BMW M Hybrid V8 experienced highs and lows, the BMW M4 GT3 and BMW M4 GT4 with their EVO versions provided plenty of reasons to celebrate. In our season review, we reflect on the most important...