bmw

First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology. Revolutionary user-interaction with BMW Panoramic iDrive. Sixth generation BMW eDrive Technology. Next level driving dynamics with the Heart of Joy. Seamless driver assistance with BMW Symbiotic Drive...

Munich. The new BMW iX3 is in the spotlight at CES 2026. For the first time, the enhanced, AI-powered BMW Intelligent Personal Assistant with Alexa+ technology will be presented to the public. As the debut model for the Neue Klasse, the BMW iX3 showcases groundbreaking innovations that will...

Munich/Las Vegas. In 2026, BMW will expand its BMW Intelligent Personal Assistant, built on Amazon’s AI Alexa+ architecture, taking voice interaction between humans and vehicles to a new level. BMW will become the first car manufacturer to integrate the AI assistant technology into its...

Munich. The transfer of the Alpina trademark rights on 1 January 2026 marks the launch of BMW ALPINA as an exclusive standalone brand under the BMW Group umbrella. The initial focus will be on brand activation. Key elements of the BMW ALPINA brand are its unique balance of maximum performance...

Munich. This new BMW Welt exhibit is making a vehicle from the popular video game series Fortnite and Rocket League a reality. Not only is the BMW M4 GT3 EVO the latest addition to the vehicle catalogue of the multi-player online games, but its design is also in the style of the well-known TV...

Munich. Team WRT and BMW M Motorsport will return to the Mount Panorama Circuit together in 2026. The Bathurst 12 Hour (AUS), the season opener of the Intercontinental GT Challenge (IGTC), will be all about defending the title after last year's 1-2 finish. Six BMW M works drivers will line up in...

Munich. BMW Group Plant Munich is ready for the production of the next vehicle generation. The manufacturing equipment has been installed in the new body shop and assembly line, and functional checks have been successfully completed. During this so-called "Common Function Test," every system...

Since January, each installment of this series has looked at pivotal moments in BMW’s past. With this final chapter, we look toward BMW’s future. When BMW board chairman Oliver Zipse unveiled the all-new iX3 on September 5, 2025, his words carried the significance of the moment. “When else do...

+++ Over 18 million BMW 3 Series built worldwide +++ Manufactured at 18 plants in 13 countries since 1975 +++ A driving force for the production network and a trailblazer for the BMW iFACTORY +++ Munich. Built on four continents, the BMW 3 Series has been one of the most important products in...

Munich. BMW M Motorsport looks back on an intense but also highly successful 2025 season. While the BMW M Hybrid V8 experienced highs and lows, the BMW M4 GT3 and BMW M4 GT4 with their EVO versions provided plenty of reasons to celebrate. In our season review, we reflect on the most important...

The new BMW iX3 50 xDrive, Space Silver Metallic, Exterior On-location photos and b-roll material from the International Media Launch Sotogrande, Spain. Continue reading...

Munich. BMW M Motorsport relies on consistency for the line-ups of its two Hypercar programmes in the FIA World Endurance Championship (FIA WEC) and the IMSA WeatherTech SportsCar Championship (IMSA Series) in 2026. The same eight BMW M works drivers will take the wheel of the four BMW M Hybrid...

Munich. For the 2026 model year, a number of additional model care measures will be incorporated into the BMW Motorrad range. BMW R 1300 GS. · Style Trophy in new color scheme White Aluminum Matt metallic / Racingblue metallic. BMW R 1300 GS Adventure. · Special equipment: Hand guard...

Additional photos of the new BMW F 450 GS. BMW Group PressClub Global

The all-new BMW iX3 has been crowned Top Gear Magazine’s 2025 Car of the Year. The prestigious accolade was presented to the first Neue Klasse model at the publication’s annual awards ceremony, which celebrates the best cars launched over the past twelve months. The BMW iX3 impressed judges...

Sheer driving pleasure has always been baked into the BMW brand’s DNA. The BMW Z4 is a prime example: truly exhilarating roadster fun. Since the start of the first model generation in 2002, this open-top sports car has been wowing customers with its unique combination of peerless design, a...

Munich. BMW models have achieved outstanding results at two prestigious German awards events. The BMW iX3 (BMW iX3 50 xDrive: energy consumption, combined: 17.9–15.1 kWh/100 km (WLTP); CO2 emissions, combined: 0 g/km (WLTP); electric range: 679–805 km (WLTP); CO2 class(es): A)** – the first Neue...

Los Angeles, CA – November 12, 2025 – As MINI accelerates into a new era of digitalization, sustainable design, and electrification, its creative DNA continues to be shaped by BMW Group’s global innovation studio, Designworks. Acting as both a design incubator and strategic think tank ...

The establishment of BMW of North America in 1975 laid the foundation for the BMW Group’s nationwide business footprint in the U.S. Today, the BMW Group’s U.S. business includes nearly 30 locations in 12 states and contributes heavily to the company’s global success. U.S. design studio in Santa...

BMW Museum. The BMW Museum in Munich takes its visitors on an impressive journey through more than 100 years of car and motorcycle history shaped by wonderment, innovation, dynamism and the joy of the open road on two wheels and four. It charts a course from the early days to the present day...