Color exerts considerable influence on the world. It conveys messages, signals actions, and shapes moods. And if you’ve ever loved an automobile, then chances are you understand this chromatic power: the body color you chose is, after all, an extension of you.
For these reasons and many more, a vehicle’s color—specifically its agent, paint—is of enormous importance to Lexus. It’s so important, in fact, that Lexus has dedicated decades of research to making its exterior paint options unique, lasting, and visually intriguing. Consider:
1. Lexus has a dedicated group of color designers who develop new paint hues and color-layering techniques for visual effects. Devising a new Lexus color can take more than a year, with detailed input...