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Outlander and Outlander Plug-in Hybrid both post all-time annual sales records Total annual sales up year-over-year Number-one rankings in JD Power CSI and Reputation Customer Experience studies top the list of accolades received in 2023, driving strong annual sales performance New Mitsubishi Motors Confidence integrated customer-care program launched in 2023 New brand marketing campaign featuring Rashida Jones as the company's first brand-level celebrity spokesperson debuted in December Mitsubishi Motors North America, Inc. (MMNA) maintained momentum through the year and accelerated into 2024, today reporting fourth-quarter 2023 sales of 19,604 and full-year sales of 87,340. In a year when vehicle availability continued to be a...

First-mover Mitsubishi Motors has been loving Mother Earth – and embracing electrification – for more than a half century. Mitsubishi Motors' electric vehicle R&D program began in 1970 – the same year that Earth Day was first celebrated. After more than 40 years of development, the 2010 Mitsubishi Innovative Electric Vehicle (i-MiEV) was the world's first mass-market battery electric vehicle. Outlander Plug-in Hybrid was the world's first plug-in hybrid SUV and today is the world's best-selling plug-in hybrid1 vehicle. As the world celebrates Earth Month 2023, Mitsubishi Motors looks back on more than a half century of pioneering electrified transportation technology – including the world's first mass-market battery electric vehicle...