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Not only that ... Every partner contributes best expertise, best know-how, best (design) engineers ... and even designers. Everything for better, user-friendly product.
AD is not only about software (incl AI), and hardware components (LIDAR, stereo cameras, ultrasound sensors, navigation systems etc) but also and foremost about packaging - how to package all the hardware into a functional & aesthetic package. Small, not intruding etc.
Current AD systems an the roofs & the body sides & trunks etc are just hideous & unacceptable from aesthetic & functional (eg. aerodynamics) reasons. So the goal of the consortium is how to make the best AD car design without looking hideous & being functionally handicapped. Car designers, design engineers, hardware engineers, toolmakers, assembly / manufacturing specialists working together hand in hand. That wouldn't be possible in the case of every AD developer working on its own. The bigger consortium , the better. And the bigger will it grow, the more attractive to others will become.
So, the goal of the Consortium is to offer affordable & great product as quick as possible. The perfect product triangle.
Affordability will be key to mass adoption. Hatchback account for big percentage of car registrations and few buyer would even consider adding a €3,300-5,000 autonomous driving package.
Regulations will manufacturers to consolidate their efforts as insurance companies and law enforcement will create a standard for autonomous driving that need to be meet. Some big manufacturers will focus on in-house technology while smaller players without billion to put towards R&D will join a consortium.