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The strategy being they get away whilst the cops are rolling around on the floor laughing at them?
What's up with Audi's marketing people?
- Thread starter Padi
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The strategy being they get away whilst the cops are rolling around on the floor laughing at them?
-=Hot|Ice=-
High-Rev Hero
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- Mo
Marketing at it's finest. From a business/marketing perspective, this is genius. Car buying is all emotion and feeling. Audi is playing with both of those of people who drive other car brands. You have to realize, 95% of people really don't care about a badge or how the car drives. They just want toys and 'bling'. It may be stupid in the eye of the enthusiast, look at it from a 'normal' persons perspective.
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Audi
Audi AG is a German automotive manufacturer of luxury vehicles
headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the
Volkswagen Group, the company’s origins date back to the early 20th
century and the initial enterprises (Horch and the Audiwerke) founded
by engineer August Horch (1868–1951). Two other manufacturers (DKW
and Wanderer) also contributed to the foundation of Auto Union in 1932.
The modern Audi era began in the 1960s, when Volkswagen acquired Auto
Union from Daimler-Benz, and merged it with NSU Motorenwerke in 1969.
Official website: Audi (Global), Audi (USA)
Official website: Audi (Global), Audi (USA)
