Volkswagen mulls building Audis at VW plant.


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Volkswagen mulls building Audis at VW plant

AMSTERDAM (Reuters) - Europe's biggest carmaker Volkswagen (VOWG.DE: Quote, Profile, Research) is considering building the Audi A3 compact in its main plant in Wolfsburg instead of in Ingolstadt, Germany's Der Spiegel and Automobilwoche reported on Saturday.

The move would help cut the substantial losses generated at its under-utilised Wolfsburg plant, the largest assembly plant in the world, where the group manufactures its best-selling VW Golf compact on the same platform as the A3.

Audi built nearly 225,000 A3s last year, with the overwhelming bulk of these produced in the premium brand's main plant in Ingolstadt, where altogether about 510,000 A3s and A4s were assembled last year.

Despite opposition from Audi Chief Executive Martin Winterkorn due to the higher unit labour costs in Wolfsburg, Automobilwoche reported the group's supervisory board had authorised management to examine the possibility this past week.

Neither media reports clearly stated whether the entire production of the A3 would be shifted to Wolfsburg, nor did they report whether VW planned to manufacture them at in-house wages or at its lower-paying subsidiary Auto 5000 GmbH, where the Touran minivan is currently built at a fraction of the cost.

According to Volkswagen, labour costs per effective working hour last year were 54.69 euros at its six western German plants, 40.65 euros at Audi and 30.13 euros at Auto 5000.

VW's traditional six western German assembly plants suffer from productivity deficits of up to 50 percent compared with the company's rivals, in other words requiring twice as much time to build a car as others. European capacities at the brand's assembly plants are only 80 percent utilised.

Neither Audi nor Volkswagen would comment on the reports.

Der Spiegel reported further that VW's Golf assembly plant in Brussels could still be closed despite Thursday's denials from management, since the brand plans to cut production time for its flagship compact model by a fifth.

The weekly magazine moreover wrote that a plant in Brazil, where three factories build cars for the group, was in danger of being closed, entailing massive job cuts.

Industry trade publication Automobilwoche added that Volkswagen planned to sell its steering parts operations in Brunswick to a supplier, cut jobs in its Hanover foundry and spin off a part of its gearboxes production into a joint venture.


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Hmmm..Reason vs. Emotion - it's a tough one since both are very important: Reason for the present to get the house in order, and Emotion for the future of the brand.
 


Reason seems to have little to do with anything about the current plight of Volkswagen....

The high cost of German labor- especially, in this case, the wages negotiated for the Wolfsburg plant as a result of the social benefits forged in the German economy of the 70's and 80's,
are running smack into a more pragmatic reality that can't sustain promises and guarantees made in the past. And yet VW seems oblivious.

How VW can move the Audi A3 from an efficient plant to an older more costly plant, obviously must make sense to someone at VW. Yes?
Based on the info in this article, A3 to Wolfsburg goes against logic.
 
donau said:
Hmmm..Reason vs. Emotion - it's a tough one since both are very important: Reason for the present to get the house in order, and Emotion for the future of the brand.

Agreed.
 

Audi

Audi AG is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, the company’s origins date back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch (1868–1951). Two other manufacturers (DKW and Wanderer) also contributed to the foundation of Auto Union in 1932. The modern Audi era began in the 1960s, when Volkswagen acquired Auto Union from Daimler-Benz, and merged it with NSU Motorenwerke in 1969.
Official website: Audi (Global), Audi (USA)

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