Volkswagen Volkswagen brand invests one billion euros for growth in South America


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Volkswagen brand invests one billion euros for growth in South America


The Volkswagen brand aims to make significant gains in South America with a major product offensive. By 2027, the company plans to grow by 40 percent in Brazil, the region’s largest market. For example, 15 new electric and flex-fuel vehicle models are being launched by 2025 alone. Hybrid vehicles will also follow in the medium term. Before the end of 2023, the company is bringing its first fully electric models to Brazil – the Volkswagen ID.4. and the ID. Buzz. In total, the South American automotive market is expected to grow 11 percent a year until 2030 – making it one of the fastest growing markets in the world. The company is thereby systematically implementing its strategy to rapidly expand its business in growth markets and to intensify sustainable mobility. Volkswagen is celebrating its 70th anniversary of foundation in Brazil these days.
  • The company wants to grow by 40 percent in Brazil by 2027
  • Product offensive in the region started with 15 new models
  • Focus on electric and flex-fuel vehicles
  • Volkswagen ID.402 and ID. Buzz03 to be launched in Brazil before the end of 2023
  • Thomas Schäfer, CEO Volkswagen Brand, on VW’s 70th anniversary in Brazil: “As a fast-growing car market, South America is of strategic importance to Volkswagen. We have already significantly improved profitability and we continue to work on cost position.”

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Consumption data: ID. Buzz Pro - Power consumption in kWh/100 km: combined 22.0-20.6; CO₂ emissions combined in g/km: 0. ID.4 - Power consumption in kWh/100 km: combined 17.5–16.2; CO2 emissions in g/km: combined 0. Only consumption and emission values in accordance with WLTP and not in accordance with NEDC are available for the vehicles. Information on fuel/power consumption and CO₂ emissions given in ranges depends on the equipment selected for the vehicle.

Volkswagen Group
 
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