Toyota’s Ultra-Luxury Century Coupe Could Bring the V12 Back


asrapid1

Schwarzwald Sprinter
Toyota’s Ultra-Luxury Century Coupe Could Bring the V12 Back
Autoblog
Jan 31, 2026

1393-1007260.webp


A Luxury Flagship That Isn’t Going Fully Electric

We’ve known for a while that Toyota’s new ultra-luxury division, Century, isn’t going fully electric. That decision alone puts it on a different path from brands like Jaguar, which are moving toward all-EV lineups. For buyers who see internal combustion as part of what makes a luxury car special, Century is sticking to that formula.

Even better, recent reports from Japan indicate that the upcoming Century Coupe, based on the car shown at the 2025 Japan Mobility Show, will double down on that approach. Rather than downsizing or moving to smaller engines, the coupe is expected to use a V12.

While that might seem unusual now, it actually follows the second-generation Century from the 1990s, which also used a V12. It’s actually regarded as the smoothest V12 ever created. This was then replaced by a V8 in the third-gen model, and later by a V6 in the Century SUV. That said, this is more of a return to form rather than a new direction.

Return to Form

According to Magazine-X, a local automotive publication in Japan, the Century Coupe will use a plug-in hybrid system built around a 6.0-liter twin-turbo V12 engine. The report, brought to the surface by Creative Trends, suggests a total system output equivalent to roughly 800 metric horsepower, or about 789 hp.

Reports say the Century Coupe will send power to all four wheels using Toyota’s E-Four all-wheel-drive system, paired with either an eight-speed or ten-speed automatic. The hybrid system isn’t there to replace the engine, but to make power delivery smoother and improve refinement at low speeds, while still keeping the car comfortable for long drives.

Magazine-X adds that the V12 might be a completely new engine, not just a reworked version of Toyota’s existing inline-six. That fits with Century’s focus as a low-volume, prestige brand, where engineering choices are made for the product rather than just to share parts across models.
 
Now we're cooking with gas, literally. A near 800hp V12+hybrid luxury coupe, handmade by Toyota would be a shock to the ultra high-end luxury market. I hope this is true. I get that that Century is pedigreed and holds a lot of clout, but outside of Japan it isn't too well known beyond the gearhead/enthusiast community. You could argue that this should have been a Lexus, but since it will be a Century, where does this leave Lexus? Lexus has given up competing head on with the Germans long time ago.

M
 
Now we're cooking with gas, literally. A near 800hp V12+hybrid luxury coupe, handmade by Toyota would be a shock to the ultra high-end luxury market. I hope this is true. I get that that Century is pedigreed and holds a lot of clout, but outside of Japan it isn't too well known beyond the gearhead/enthusiast community. You could argue that this should have been a Lexus, but since it will be a Century, where does this leave Lexus? Lexus has given up competing head on with the Germans long time ago.

M
To me it seems that, at this point, even Genesis has a much more coherent plan than Lexus.
 
I hope this car can compete to the level of Rolls Royce and Bentley, and hoping the interior will not be an overload of screens!
 
To me it seems that, at this point, even Genesis has a much more coherent plan than Lexus.
Lexus demonstrates the enormous gap between itself and German luxury leaders. I'm not sure if it's due to a flawed strategy, since with 880,000 units sold in 2025, it positioned itself as the fourth largest luxury car manufacturer worldwide, behind Audi but ahead of Volvo (which is remarkable). I say enormous gap because its sales figure is exactly half of what Audi, the third-largest manufacturer.

Lexus also was second in the USA, very close to BMW but ahead of Mercedes and Audi. Being a luxury brand and having lost (canceled) the LS (its flagship model) is somewhat perplexing, but I would attribute it more to a product that didn't resonate than to a poor strategy.

What you say about Genesis has its pros and cons. They're following the playbook to the letter. They're not selling much these days, but they're pushing a lot of new products, Magma Brand, tons of top-end concepts because they have all of Hyundai's money. That's what you have to do to change the fact that you're not selling much. We'll see how it goes for them...
 
Lexus also was second in the USA, very close to BMW but ahead of Mercedes and Audi. Being a luxury brand and having lost (canceled) the LS (its flagship model) is somewhat perplexing, but I would attribute it more to a product that didn't resonate than to a poor strategy.
Isn’t the RX p, Lexus halo car?

IMG_2895.webp
 

Toyota

Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. As of 2022, the Toyota Motor Corporation produces vehicles under four brands: Daihatsu, Hino, Lexus and the namesake Toyota.
Official website: Toyota

Back
Top