Mercedes-Benz has spent the past quarter of a century trying to build an executive saloon to match the sportiness of rivals from BMW. Now, though, with its new E-class, it has given up the chase and returned to what it does best — building cars of unparalleled quality. And guess what? This new E-class is a winner.
Although it’s a high-tech product, at its heart lie some traditional but seemingly lost Mercedes values of yore. There was a time when Mercedes cars earned the manufacturer a reputation for unrivalled mass-production quality, though this has become tainted of late with the pursuit of cost-cutting apparently taking priority over product quality, new cars seeming to favour style over substance.
Ironically, though, it may yet be the case that the new E-class beats the BMW 5-series anyway, as for once it has caught its nemesis in the autumn of its life. Better still for Mercedes, the rival Audi A6 is a disappointing car, while the Lexus GS is an intriguing but flawed niche player. And as for the Jaguar XF, with its sloping roof and sleek proportions, that’s more akin to the Mercedes CLS Coupé than the upright E-class saloon. In short, Mercedes may well have ended up with the class-leading saloon it always craved.
There is, however, a minor hurdle to leap over, and that’s the car’s looks. While its overall proportions are classic Mercedes saloon, the detailing — particularly around the front lights — contrives to make the newcomer look as if it’s pulling a face.
Full atricle: timesonline