BMW The New BMW 7 Series.

BMW is leading the luxury segment into a new era that will be shaped by innovations in the fields of sustainability and digitalisation. With the new BMW 7 Series, the world’s most successful manufacturer of premium vehicles is creating forward-looking ways to enjoy driving pleasure, unsurpassed long-distance comfort and a top-end digital experience. Central to this reinterpretation is the BMW i7. The all-electric luxury sedan is a fully integrated member of the model family and clearly demonstrates how an exclusive driving experience and the ultimate feeling of on-board wellbeing can be combined with an unwavering commitment to sustainability.

The generation change at the pinnacle of BMW’s model range is wrapped up in a new definition of luxury that focuses on the individual and their personal attitudes, needs and emotions. In addition to presence, elegance and exclusive premium quality, there is a progressive approach characterised by innovations that directly enhance the user experience, wide-ranging connectivity and standard-setting sustainability of the car. In this way, the new BMW 7 Series has been designed to meet the needs of a modern target group that sees itself as committed to meeting challenges in a responsible manner – and one that views personal mobility as a way to experience unique moments in everyday life and on trips away.

A symbol of innovative strength and a milestone in the current model offensive.
The new BMW 7 Series incorporates a modern style that focuses on the essentials in its exterior and interior design. The front-end design for BMW vehicles in the luxury segment is dominated by features that are typical of the brand, but a clear distinction is maintained between these models and the others in the BMW range. Innovative features such as the BMW Theatre Screen, the multi-sensory vehicle experience BMW iDrive with the latest generation of BMW Operating System 8, plus the BMW Curved Display and the Manoeuvre Assistant for automated parking and manoeuvring, highlight the progressive character of the luxury sedan. In addition to the enhanced level of comfort and the unique in-car entertainment system, the Executive Lounge option for the rear with optimised reclining seat position and new BMW Individual Merino leather/cashmere wool interior trim takes a pioneering route to maximising wellbeing inside the car.

45 years on from the debut of the BMW 7 Series, the seventh model generation takes to the stage as the most advanced and innovative vehicle in the luxury segment. At the same time, the new edition captures the imagination with an overall design coherence unmatched by any rival. The BMW 7 Series is therefore once again a symbol of the BMW Group’s innovative strength.

The world premiere of the new BMW 7 Series in April 2022 and its global market launch starting in November 2022 are the key milestones in the brand’s current model offensive in the luxury segment.

Market-specific drive system portfolio, tradition-rich production location.
The new BMW 7 Series was designed from the ground up for particularly demanding target groups in a globalised marketplace. This is also reflected in a market-specific drive system portfolio that includes exclusive offerings for China – as the company’s most important sales region – and a diesel model for Europe.

The new generation of luxury sedans from BMW opens up a whole new dimension in spaciousness. Unlike its predecessors, the new BMW 7 Series will be available worldwide exclusively as a long-wheelbase model that maximises space in the rear. Different facets of its character are defined by the use of specific design features and drive system variants. The new BMW 7 Series range also includes models from the BMW i and BMW M brands, which allow its myriad characteristics – from elegant, modern and sustainable to expressive, sporty and dynamic – to be brought prominently to the fore.

The new BMW 7 Series now offers a choice of combustion engines, plug-in hybrid systems and all-electric drive for the first time ever. The degree of diversity in the drive system portfolio is based on a newly developed flexible vehicle architecture and is an expression of a global model strategy for the new edition of the BMW 7 Series. This enables the BMW Group to take into consideration a customer’s individual needs, infrastructure factors and legal regulations in all relevant automotive markets around the world. The market launch in Europe will initially feature only the BMW i7. In the USA, China and other selected sales regions, two models will be offered at market launch in addition to the all-electric variant, each equipped with a petrol engine and 48V mild hybrid technology.

Plug-in hybrid variants of the new BMW 7 Series are expected to follow in numerous markets from the beginning of 2023. These will include the first BMW M model with a six-cylinder in-line petrol engine and plug-in hybrid drive system. A model variant with a diesel engine and 48V mild hybrid technology will be added to the range in Europe just after the market launch. Further variants of the all-electric BMW i7, including the future top-of-the-line BMW i7 M70 xDrive, will be made available at a later stage.

As was the case with all its predecessors, the new BMW 7 Series will be built at BMW Group Plant Dingolfing. The company’s largest production facility in Europe will be fusing tradition with the future and is also the BMW Group’s centre of excellence for the production of e-drive components. The highly integrated electric drive system and the high-voltage battery of the BMW i7 will also be manufactured there. Vehicles with combustion engines, plug-in hybrid systems and all-electric drive systems will come off the same production line in Dingolfing. In addition to the all-electric BMW iX and the new BMW 7 Series, the BMW 8 Series luxury sports car and BMW 5 Series models, among others, are also produced here.

Two BMW M models based on the new BMW 7 Series.
The new BMW 7 Series model range worldwide will expand to include two BMW M models equipped with electrified drive systems. The new BMW M760e xDrive (fuel consumption combined: 1.2 – 1.1 l/100 km [235.4 – 256.8 mpg imp]; electric power consumption combined: 26.9 – 25.8 kWh/100 km; CO2 emissions: 28 – 25 g/km in the WLTP cycle; figures in NEDC cycle: –) has output of 420 kW/571 hp and torque of 800 Nm (590 lb-ft) and will debut as early as spring 2023. Its electric motor generates a temporary boost worth an extra 30 kW/40 hp when particularly invigorating acceleration is the order of the day. An M-specific design for the exterior and interior, including an exhaust system featuring the distinctive twin tailpipes with unique geometry, underscores the performance characteristics of the BMW M model with plug-in hybrid technology.

The future flagship model, the new BMW i7 M70 xDrive (power consumption combined in the WLTP cycle: 26.4 – 21.2 kWh/100 km; CO2 emissions: 0 g/km; figures in NEDC cycle: – ), will have an all-electric drive system with two motors – on the front and rear axle – and will be available later in 2023. Its drive system generates maximum output of well over 600 hp and maximum torque of more than 1,000 Nm (737 lb-ft). The most powerful BMW model ever registered for road use accelerates from 0 to 100 km/h (62 mph) in under 4.0 seconds. (All output, performance and energy consumption figures for the BMW i7 M70 xDrive are estimates based on the car’s current development stage incl. temporary boost.)

Unique digital experience with the new vehicle experience BMW iDrive and BMW Operating System 8.
Driving pleasure, long-distance comfort and the user experience in the new BMW 7 Series are shaped largely by the latest innovations in the field of digitalisation. The new BMW 7 Series offers customers the new multi-sensory vehicle experience BMW iDrive with the latest generation of BMW Operating System 8. With the fully digital BMW Curved Display, the innovative BMW Interaction Bar, the enhanced capabilities of the BMW Intelligent Personal Assistant – plus additional My Modes, the latest version of the BMW Head-Up Display, and the Augmented View function available for the first time on the information display behind the steering wheel – intuitive dialogue between the driver and vehicle has reached a new level.

Passengers in the rear are greeted by a unique entertainment offering in the form of the new BMW Theatre Screen – a 31.3-inch panoramic display in 32:9 format with 8K resolution which extends downwards from the roof and transforms the second row of seats into an exclusive private cinema on wheels. The driver and front passenger can also use YouTube video-on-demand streaming on the control display for the first time. A 5G-compatible aerial system takes care of high-speed connectivity in the new BMW 7 Series.

Security redefined: the new BMW 7 Series in BMW Protection Vehicle specification.
A high-security vehicle based on the new BMW 7 Series is now being developed and will be added to the range in the course of 2023. With its integrated protection concept, which is unique in the segment and has been developed entirely from scratch, the armoured model variant meets the special requirements of authorities, state representatives and high-profile individuals in need of special protection.

The development of the new high-security BMW 7 Series centres on an innovative protection concept developed by the BMW Group. This provides extremely high standards of security combined with the levels of interior comfort, driving dynamics and ride comfort applied across the new BMW 7 Series range. Integrated development and production in a special manufacturing process at BMW Group Plant Dingolfing will ensure the high-security vehicle based on the new BMW 7 Series sets new standards.

BMW Group PressClub Global

 

[CrunchSlaughtered]

Why? We Europeans are perfectly fine with split headlights (and also huge grills). We are driving Citroens, Skodas, Hyundais, KIAs etc with no prejudice. BMW's styling is not a novelty. BTW, Audi is also about to introduce split headlights on some of their models. It's a perfectly normal design element that's trending.

I don't care about the lights. It's the size and the weight of the car that I find abusing.

 

[klier]

The OP has pictures of the G11 previous 7er posted.

Come on!!

I don't care about the lights. It's the size and the weight of the car that I find abusing.

The weight is near matterless in an EV, as you know

And the regular 7er is, just like the S class, obsolete from day 1.
Who cares about ICE dinosaurs?

And @EnI you talk about this car as if you're intimate with the design when in reality you haven't even seen it. I am so confused.

 

[CrunchSlaughtered]

The OP has pictures of the G11 previous 7er posted.

Come on!!



The weight is near matterless in an EV, as you know

And the regular 7er is, just like the S class, obsolete from day 1.
Who cares about ICE dinosaurs?

And @EnI you talk about this car as if you're intimate with the design when in reality you haven't even seen it. I am so confused.

The weight is near matterless in an EV

It's like to say that the weight is matterless in women. Of course that it matters.

 

[Deleted member 57437]

It's like to say that the weight is matterless in women. Of course that it matters.

Some prefer Kardashian to Klum...and vice versa.

 

[Matski]

The OP has pictures of the G11 previous 7er posted.

Come on!!

The OP has pictures of all previous 7-ers in it, because BMW put them all in the press release.

 

[Ralfd]

One thing that is really strange (imho) is the treatment of the C-pillar and the small window of the rear door.
I guess they wanted to make the greenhouse appear longer as it is to optically 'stretch' the car.
They not only put a separate massive aluminium part as the 'Hoffmeister Kink' directly in the C_pillar but also extended the small rear-door window to cover part of the C-pillar (and tinted that part of the window). And on top of that, they put some tacky printed designs on the remaining part of that small window. Somehow this looks not like a good solution. Kind of like a forced solution.

 

[dalab]

Amazed by so many trolls, most of them meaningless or funny, I thought there was a certain maturation in the forum.
Tired a bit, but at the same time demonstrates the impact of this new car
That third that is always sold in Europe I don't think it varies by 10 cm more or 10 less

I'm not Chinese or from the USA and I like it, seeing those renderings with small grills shows that big was the way to go, the interior size in the back I see it dedicated to the USA and China

The sporty, modern and aggressive exterior that does not let it be elegant is full DNA, the comfortable interior concept is aimed at taking sales away from the S class

In short, it is a demonstration of courage without half measures, the appearance of a tank in front is premeditated, it is a risky statment that bets everything to change the statistics and try to sell more than the S or at least take away market share, unlike the timid g11 who had no emotion
In that sense, it is what the e65 was, a "let's go with everything" but well thought out and with a lot of work and novelties, unlike the Lexus and the EQS, which are more of a "put everything inside and outside without a clear conceptual line, no identity.

I think it's fantastic, I can't stop watching it, it doesn't bore me and I like it more and more.

 

[dalab]

A very well done, and professional comparison that I think deserves to be posted.

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[EnI]

And @EnI you talk about this car as if you're intimate with the design when in reality you haven't even seen it. I am so confused.

I have seen the camouflaged prototype of i7 up close. And have talked to people who have seen the car in person. My sources are stil active. But I can only pass on the info I get - I can't check it. I don't have like several independent sources out there. Nor is the info always first hand. Sometimes it's second hand. I'm just a messenger. If I'm fooled then you get fooled too. That's how it works.

 

[klier]

It's like to say that the weight is matterless in women. Of course that it matters.

Except in an ultimate luxury boat it doesn't matter jack squat when you are extremely quick while in the meantime completely effortless, silent and vibrationless. It's about comfort, not about mass in a corner.

I didn't even see the weight of the i7 yet. Will likely be north of 2500 kg, which is what all these huge EV cars weigh. Nobody on the back seat will care about the weight of the car when watching a movie.

 

[CrunchSlaughtered]

Except in an ultimate luxury boat it doesn't matter jack squat when you are extremely quick while in the meantime completely effortless, silent and vibrationless. It's about comfort, not about mass in a corner.

I didn't even see the weight of the i7 yet. Will likely be north of 2500 kg, which is what all these huge EV cars weigh. Nobody on the back seat will care about the weight of the car when watching a movie.

i7>2700 kg. A camper weighs less. The issue is that just one generation back in time we heart the marketing department explaining how important the weight savings of the G11 were and how CFRP would change the world. Now weight is a virtue. How things change in 7 years.

 

[klier]

i7>2700 kg. A camper weighs less. The issue is that just one generation back in time we heart the marketing department explaining how important the weight savings of the G11 were and how CFRP would change the world. Now weight is a virtue. How things change in 7 years.

Meh.

The G11 was made as a driver's luxury car, not to mention ICE only.

This new G70 is a polar opposite of that. Not a driver's car and the ICE variants are the afterthought.

How things change indeed. No person will care wether it's 2500 kg or 2700 kg. Noone can tell the difference.

 

[Sunny]

How things change indeed. No person will care wether it's 2500 kg or 2700 kg. Noone can tell the difference.

Physics can tell the difference. And physics will give it a shitty efficiency. And shitty efficiency, in turn, will give it a mediocre range. Which, in turn, many will care about.

 

[SCOTT27]

Fascinating insight into the marketing today and the potential in the EV Future for start-ups actually making inroads to established manufacturers. Mentioning cars like Lucid etc. Cars that have no emotional backstory in its history whereas BMW and other luxury manufacturers in the current EV scope are in transition.

If it’s a convincing proposition then we will see more customers forgo the establishment manufacturers over this. Most manufacturers look to Tesla as the benchmark as did also BMW. But they looked out to other lesser-known manufactures and in particular various start-ups and looked at the product rather than the marketing philosophy.

There are ideas especially with the interior with its minimalism, surfaces and increase in space used to great effect in start-Up mobility companies.
We also see the use of Fabrics as a luxurious upholstery finish. Something you also see as a detail in the interiors of EV start-ups.

As well as leading to challenge its core competitors. BMW see the changing landscape in changing consumer trends to lesser known concepts which is evident in how intricately detailed and finished iX and 7/i7 are.

 

[SKY]

Hmmm.

After some days to process all the pics and information, I would say this car is the closest thing we have seen to a modern E65. With the E65 BMW totally forgot about its driver's car roots and went after the same public as MB.

Having in mind this won't be a "driver's car", what it obviously is a huge leap compared to noy only what BMW offered with the G11, but what MB offers with the W223.

I see the interior of the new 7er as an entirely different league compared to the S-Class. It offers some never seen features and what appears to be true top notch quality. It's true that it copies other solutions used by other brands before. But compensates it with a huge share of innovation. Certainly, something more interesting to see than cutting costs and putting an iPad in the middle of the dash as Tesla has been doing for years.

Having said all this. Design wise, it's so far from being my cup of tea. And the front end with the M-Pack is just terrible. The front bumper makes no sense at all.

Overall, a great effort by BMW.

 

[dalab]

Fascinating insight into the marketing today and the potential in the EV Future for start-ups actually making inroads to established manufacturers. Mentioning cars like Lucid etc. Cars that have no emotional backstory in its history whereas BMW and other luxury manufacturers in the current EV scope are in transition.

If it’s a convincing proposition then we will see more customers forgo the establishment manufacturers over this. Most manufacturers look to Tesla as the benchmark as did also BMW. But they looked out to other lesser-known manufactures and in particular various start-ups and looked at the product rather than the marketing philosophy.

There are ideas especially with the interior with its minimalism, surfaces and increase in space used to great effect in start-Up mobility companies.
We also see the use of Fabrics as a luxurious upholstery finish. Something you also see as a detail in the interiors of EV start-ups.

As well as leading to challenge its core competitors. BMW see the changing landscape in changing consumer trends to lesser known concepts which is evident in how intricately detailed and finished iX and 7/i7 are.

In English please.......?

 

[SCOTT27]

In English please.......?

Look beyond your competition and pay attention to the unknowns that are emerging.

 

[Mars1965]

 

[dalab]

Look beyond your competition and pay attention to the unknowns that are emerging.

Like which ones?, I can think of some but I would like to know

 

[dalab]

Either it's a very very big car or he's a hobbit