BMW The new BMW 7 Series.

The BMW Group is making a powerful statement with the new BMW 7 Series Sedan. Embodying Sheer Driving Pleasure at its most exclusive, the 7 Series reinforces its leading position in the luxury segment to compelling effect.

The new BMW 7 Series – the first luxury sedan with technologies from the Neue Klasse.
Developed with passion and designed to perfection, the BMW 7 Series Sedan has established itself as an innovation leader and technological pioneer around the world since it first took to the stage in 1977. Each generation has brought fresh impetus to its era – from groundbreaking safety functions and revolutionary operating concepts to digital worlds that set new standards. This forward-looking approach has been a hallmark characteristic of the BMW 7 Series Sedan for 49 years now.

The new BMW 7 Series represents the most extensive model update ever carried out by the BMW Group. The new BMW 7 Series – now entering its seventh generation – marks a big leap forwards once again. As the flagship model series of the BMW product range and a brand figurehead, the new BMW 7 Series Sedan takes the lead when it comes to the introduction of technologies from the Neue Klasse into existing models. This step also marks the beginning of a technology rollout – spanning drive system variants and market segments – from which all future BMW cars will benefit.

Premiere for the new BMW luxury-class design.
The new BMW 7 Series embodies the specific interpretation of the new BMW design language for the luxury segment. A monolithic exterior, the new BMW kidney Iconic Glow and minimalist crystal headlights give the car a visually impactful presence and make it easily recognisable. The side view impresses with reduced surfaces, a character line and classy details, while the rear end is shaped by newly designed lights and clear forms. Three BMW M Performance models provide sporting differentiation to striking effect, with the M Sport package and M Sport package Pro bringing further emphasis. BMW Individual offers a broad spread of personalisation options, including BMW Individual Dual-Finish paintwork – a world first marked by technological sophistication and expert craftsmanship. Completing the picture are a carefully curated selection of ex-factory wheels, from 20-inch rims to the new addition of 22-inch items.

Exclusive interior experience: feel-good ambience with luxurious materials, modern design and innovative technologies.
The interior of the new BMW 7 Series Sedan captures the imagination with a successful combination of luxurious materials, modern design and advanced technology. The clean design language, high-quality surfaces in materials such as leather, cloth, wood, crystal glass and metal, and innovative details create an exclusive yet also cosy atmosphere. The highlights are the new BMW Panoramic iDrive with BMW Passenger Screen (making its debut), the upgraded BMW Theatre Screen enabling cinematic experiences or working-on-the-move for rear-seat passengers, an immersive light concept with ambient light strip and new light elements, plus a Bowers & Wilkins sound system and Dolby Atmos support for an exceptional audio experience. Ergonomically designed seats (including comfort seats and the optional Executive Lounge), new steering wheels, updated automatic doors, a digital interior mirror[1], and standard features such as a panoramic glass sunroof, four-zone automatic climate control and the Travel & Comfort System round off the luxurious, individual overall experience.

BMW Panoramic iDrive and new BMW Passenger Screen open up new dimensions in entertainment and information.
The new BMW 7 Series combines the virtues of a luxury-class sedan with innovative BMW Neue Klasse technology and offers a far-reaching, digital user experience that focuses on both the driver and passengers. Among the highlights are BMW Panoramic iDrive with BMW Operating System X and optimum driver orientation, intelligent voice control with extended BMW Intelligent Personal Assistant including Amazon Alexa+ AI technology[2], and a powerful software and electronics architecture delivering future-proof functionality.

New features such as improved navigation with BMW Maps, user-friendly smartphone integration, digital M content from BMW Digital Premium, the BMW Digital Key Plus, plus numerous optional BMW ConnectedDrive Upgrades and regular over‑the‑air software updates endow the BMW 7 Series Sedan with exceptional flexibility and keep it up to date.

The standard-specification BMW Passenger Screen and optional BMW Theatre Screen for 8K streaming, gaming and video calls provide top‑class entertainment for passengers and are augmented by popular third-party apps. The extensive entertainment offering is also available on the Central Display when the vehicle is stationary.

Proven commitment to technology openness: efficient combustion engines, plug-in hybrids and fully electric variants now offering over 720 kilometres / 447 miles of electric range (WLTP) thanks to technology including cylindrical cells from sixth-generation BMW eDrive.
The new BMW 7 Series Sedan impresses once again with the wide variety of drive systems available to customers. As well as efficient combustion engines with 48V mild hybrid technology and powerful plug-in hybrids, this also includes advanced fully electric variants. The use of innovative cylindrical cells – part of sixth-generation BMW eDrive – gives the fully electric models a significantly longer electric range that now extends to over 720 kilometres / 447 miles (WLTP). In addition, drivers benefit from user-friendly and intelligent charging solutions, route planning optimised for charging, adaptive recuperation and integration into the energy market for cost-optimised charging. The exceptionally poised and assured BMW 740d xDrive is now joined by the BMW 740 xDrive. And completing the line-up are two plug-in hybrid variants. In addition, a total of three BMW M Performance models demonstrate the strong commitment of the new BMW 7 Series to Sheer Driving Pleasure.

Advanced assistance systems with BMW Symbiotic Drive and use of AI to maximise comfort and safety in partially automated driving and parking manoeuvres.
The new BMW 7 Series Sedan employs advanced technologies and increases the use of artificial intelligence (AI) to set new standards of comfort and safety in partially automated driving and parking manoeuvres. Innovative SAE Level 2 driver assistance systems and active safety functions provide noticeable added value, while BMW Symbiotic Drive optimises the interplay between the driver and their car. The Motorway Assistant enables hands-off driving up to 130 km/h (81 mph) in numerous European countries, and the City Assistant now supports navigation-guided Address-2-Address journeys in urban areas. The new driver assistance visualisation function in BMW Maps gives the driver a better overview of the situation when using the navigation system. The range of active safety functions specified as standard has been broadened compared to that of the predecessor model, while the standard-fit Park Assist, and AI-supported parking space detection and manoeuvre planning make parking extremely intuitive and comfortable.

Driving pleasure meets the pleasure of being driven: unique combination of driving dynamics and comfort.
As before, the new BMW 7 Series Sedan blends compelling driving dynamics with the comfort levels of a luxury chauffeur-driven sedan and so meets the diverse needs of different customer groups around the world – from drivers looking for sporting responses from their car to passengers prioritising comfort. Innovative chassis technology, including standard adaptive 2‑axle air suspension featuring four electronically controlled shock absorbers, allows the BMW 7 Series to offer standout driving characteristics and safety. 22-inch wheels are now available from the factory for the first time as an alternative to the 20-inch items fitted as standard. The optional Adaptive Chassis Control with Integral Active Steering and Adaptive Chassis Control Professional with Integral Active Steering and roll stabilisation raise the bar once again in terms of comfort and agility. Specific chassis upgrades brought by the M Sport package turn the dynamic dial up another notch, as do a trio of M Performance models. And cutting-edge functions such as digital tyre conditioning monitoring with AI, the integrated braking system and near-actuator wheel slip limitation ensure top-drawer handling and safety.

When maximum security meets luxury: the BMW 7 Series Protection.
The BMW 7 Series Protection brings together exceptionally high levels of safety, security and luxury. It provides occupants with protection from attacks with firearms or explosives and has VR9 certification – with VPAM 10 classification, representing the highest level of protection, available as an option. Underpinning this capability is the innovative BMW Protection Core with multi-layer armouring consisting of steel, special alloys, composite materials and bulletproof glass. The suspension and brakes are set up specially to ensure BMW’s signature dynamic ability is preserved. A new BMW 7 Series Protection special protection vehicle based on the new BMW 7 Series is in the final stages of development.

Focus on sustainability: resource-efficient development and production, innovative CO₂ reduction measures and TÜV-certified transparency throughout the car’s life cycle.
With the new BMW 7 Series, the BMW Group is extending its sustainability strategy across all drive-system variants. The focus here is on resource-efficient product development, innovative technologies and measures applied throughout the car’s life cycle – from the supply chain to production and the use phase. In the case of the BMW i7, in particular, CO₂e emissions have been significantly reduced with the help of secondary materials, renewable energies and optimised manufacturing processes, e.g. through the use of Gen6 battery cells and aluminium wheel rims with a high recycled material content. The company’s ambitious climate goals, including reducing CO₂e emissions by 60 million tons by 2035, are part of a 360° sustainability approach. Transparency is guaranteed by TÜV-certified carbon footprint verification. Production uses electricity and heat generated from renewable sources, supported by photovoltaic systems and a biomass heating plant.

Production at BMW Group Plant Dingolfing.
All model and drive-system variants of the new BMW 7 Series Sedan will be built on a single production line at BMW Group Plant Dingolfing. The tradition-rich location in Lower Bavaria combines the customary BMW passion for flawless engineering with skilled craftsmanship like no other. By beginning the rollout of Neue Klasse technologies, BMW Group Plant Dingolfing is once again assuming the role of lead plant for the new BMW luxury-class models.

The new BMW 7 Series Sedan celebrates its world premiere on 22 April 2026. The start of production and worldwide market launch will follow just a few months later, from July 2026.

---

[1] To be introduced when production begins in November 2026.

[2] Will become available in stages for all BMW models with BMW Operating System 9 and X from the second half of 2026 at the latest. Availability will be gradually expanded, starting with the German and US markets.


BMW Group PressClub Global

 

[Design FIRST]

"Beautiful" luxury, brand flagship sedan front ends ?

Jogging the memory and digging deep:

...and I dare not forget these...

 

[Mick Briesgau]

Exactly. The BMW design icons is (was) so strong and powerful, and even non car enthusiasts can recognize a BMW miles away. Seeing BMW abandoned all of this just because some other car manufactures (which don't have any identity) trying to copy BMW is just sad. BMW was the benchmark in design and tech - every car manufacturer looked up to BMW, now they are sadly just "one of all".

Take the i4 as an example. You can buy an i4 M50 for 70-80k EUR in my country and an Tesla Model 3 for 40-50k EUR. It was easy to argue why you should why spend extra money on an BMW i4 (I did it, and went apeshit on the Individual as well) as they had real leather, laser lights with iconic BMW design, high quality materials, buttons, iDrive controllers ++. It will be hard to argue why the i3 is so much better than the TM3. Yes, the build quality is probably better and the range is fabulous, but the interior does not offer anything else compared to TM3. People who loves BMW and their identity would spend money on a BMW, but when the BMW identity is lost you can save some of the money and buy something else. People who wants tech buying Tesla. People who just look at a car that drives them from A to B will choose the cheapest car (Tesla). People who care about the range will buy the Tesla because its so much cheaper than the BMW. I have five BMWs in my garage and for first time I consider other car manufacturers than BMW next time I'm going to buy a new car. If you told me that for 3-4 years ago, I would laugh you in the face and say it never happens.

BMW is clearly giving finger to the loyal customers that buys BMWs after BMWs and looking for people who just buying something trendy. They may score some extra sales in the beginning, but will lose in the other end when these non-loyal buyers buying something else a year later and the loyal BMW customers is lost.

Nice write up.

As a long‑time Mercedes customer, I can assure you that my feelings and views on Mercedes are very similar to yours, particularly when it comes to the interiors. Thankfully, Mercedes is at least returning to a more distinctive, unmistakably Mercedes grille.

 

[Sunny]

Exactly. The BMW design icons is (was) so strong and powerful, and even non car enthusiasts can recognize a BMW miles away. Seeing BMW abandoned all of this just because some other car manufactures (which don't have any identity) trying to copy BMW is just sad. BMW was the benchmark in design and tech - every car manufacturer looked up to BMW, now they are sadly just "one of all".

Take the i4 as an example. You can buy an i4 M50 for 70-80k EUR in my country and an Tesla Model 3 for 40-50k EUR. It was easy to argue why you should why spend extra money on an BMW i4 (I did it, and went apeshit on the Individual as well) as they had real leather, laser lights with iconic BMW design, high quality materials, buttons, iDrive controllers ++. It will be hard to argue why the i3 is so much better than the TM3. Yes, the build quality is probably better and the range is fabulous, but the interior does not offer anything else compared to TM3. People who loves BMW and their identity would spend money on a BMW, but when the BMW identity is lost you can save some of the money and buy something else. People who wants tech buying Tesla. People who just look at a car that drives them from A to B will choose the cheapest car (Tesla). People who care about the range will buy the Tesla because its so much cheaper than the BMW. I have five BMWs in my garage and for first time I consider other car manufacturers than BMW next time I'm going to buy a new car. If you told me that for 3-4 years ago, I would laugh you in the face and say it never happens.

BMW is clearly giving finger to the loyal customers that buys BMWs after BMWs and looking for people who just buying something trendy. They may score some extra sales in the beginning, but will lose in the other end when these non-loyal buyers buying something else a year later and the loyal BMW customers is lost.

It is all just a matter of shifting perspectives right? Cause few years ago I would have sworn i4 as a sign of BMW losing its shit. Yet here we are, you arguing that i4 is what makes BMW, BMW! And I am sure 7 years from now, with the next, next BMW around the corner, someone else will claim how i3 is what makes BMW, BMW and it's losing its plot with the next thingy.

ps. the 7er facelift, I like it, way better than the current abomination. Given the low bar, not sure why folks are complaining.

 

[Special]

Gotta disagree with you here. iX3 is a great looking futuristic SUV. Putting the worst possible spec on here doesn’t prove your point either, sorry.
Plus, it’s almost impossible for an electric SUV, or any other body style in that matter, to not look somewhat obese/bulky. That’s just how it works. And I think BMW did a great job at making this car as good looking as possible.

Here we simply disagree or have different tastes.

You’re right that only a few SUVs are actually “beautiful,” elegant, or sporty… most of them tend to be bulky, clumsy, and imposing—especially EVs, where the battery has to be packaged somewhere.

That said, the new GLC is, in my opinion, fairly elegant (though still far from perfect). Among SUVs, I often point to the Stelvio or the Levante as examples of truly good-looking, lightweight designs—they prove it can be done differently.

As for the iX3, I personally find it awful, whether in base or top trim (both are part of reality). To me, it feels too much like a plain box and not enough BMW DNA—there’s no trace of sporty lines. I even drove the car for almost a month ago, and to me it’s grotesque.

But it’s true I’m probably in the minority, since it’s already sold out for this year…

 

[Uygar]

Here we simply disagree or have different tastes.

You’re right that only a few SUVs are actually “beautiful,” elegant, or sporty… most of them tend to be bulky, clumsy, and imposing—especially EVs, where the battery has to be packaged somewhere.

That said, the new GLC is, in my opinion, fairly elegant (though still far from perfect). Among SUVs, I often point to the Stelvio or the Levante as examples of truly good-looking, lightweight designs—they prove it can be done differently.

As for the iX3, I personally find it awful, whether in base or top trim (both are part of reality). To me, it feels too much like a plain box and not enough BMW DNA—there’s no trace of sporty lines. I even drove the car for almost a month ago, and to me it’s grotesque.

But it’s true I’m probably in the minority, since it’s already sold out for this year…

I fear the days of having gorgeous looking SUV’s, like the two you mentioned, is long gone. Newer models are either electric only, or have much industrial looking designs. And I believe those 2 elements automatically force you to change the proportions, graphics etc.
Plus, I don’t see BMW going back to having softer, more organic designs anytime soon either. So we better get used to these boxier, sharper, and somewhat “robotic” looking Bimmers.
Design is totally subjective, so I totally respect your opinion of course.

 

[Special]

I fear the days of having gorgeous looking SUV’s, like the two you mentioned, is long gone. Newer models are either electric only, or have much industrial looking designs. And I believe those 2 elements automatically force you to change the proportions, graphics etc.
Plus, I don’t see BMW going back to having softer, more organic designs anytime soon either. So we better get used to these boxier, sharper, and somewhat “robotic” looking Bimmers.
Design is totally subjective, so I totally respect your opinion of course.

I completely agree with you—and yes, this kind of communication is the right approach: even if we have different tastes, we can still have a respectful discussion.

 

[Design FIRST]

So we better get used to these boxier, sharper, and somewhat “robotic” looking Bimmers.

...which I have a hunch will, in terms of the visual, withstand the often erosive sands of time well. This appears to be an objective similarly shared with brands such as Volvo/Polestar and Skoda. In any case, I personally can not envision this design paradigm getting "soft and flabby" within a mere few years time, if at all..

 

[KiwiRob]

Here we simply disagree or have different tastes.

You’re right that only a few SUVs are actually “beautiful,” elegant, or sporty… most of them tend to be bulky, clumsy, and imposing—especially EVs, where the battery has to be packaged somewhere.

That said, the new GLC is, in my opinion, fairly elegant (though still far from perfect). Among SUVs, I often point to the Stelvio or the Levante as examples of truly good-looking, lightweight designs—they prove it can be done differently.

As for the iX3, I personally find it awful, whether in base or top trim (both are part of reality). To me, it feels too much like a plain box and not enough BMW DNA—there’s no trace of sporty lines. I even drove the car for almost a month ago, and to me it’s grotesque.

But it’s true I’m probably in the minority, since it’s already sold out for this year…

All the really good looking SUV's come from one company. I'd trade kleirs left testicle for an Octa!

 

[klier]

Another page of everything but the 7 series.

Stop posting these f#cking Jaguars and Range Rovers here!

 

[azeez samara]

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[KiwiRob]

...and I dare not forget these...

XJ6/12/Daimler Double Six Series III IMO is the prettiest saloon ever made.

 

[klier]

XJ6/12/Daimler Double Six Series III IMO is the prettiest saloon ever made.

Yeah good for you buddy.

Off topic and a goddamn awful taste, but we knew that already.

 

[Uygar]

All the really good looking SUV's come from one company. I'd trade kleirs left testicle for an Octa!

Land Rover is, and will always be, the SUV king. At least in my opinion. Best looking stuff ever. I don’t even remember how many RR’s we had in the past, even though they’re unreliable as shit, lol.
We own a Defender 110 at the moment, in Gandwana Stone.
Anyways, sorry for the Land Rover stuff, just couldn’t resist. Back to the 7er.

 

[Special]

XJ6/12/Daimler Double Six Series III IMO is the prettiest saloon ever made.

I agree with you…
maybe I personally find the X308 even more beautiful, because it’s a wonderful blend of modern and classic… an XJR will definitely be part of my collection sooner or later

But I have to say, I also find the last XJ fantastic…It literally looks like a four-door coupe.
Ian Callum created a masterpiece, and above all, the way the latest XJ drives—no S-Class, A8, or 7 Series drives like it… it truly retained that sense of dynamics.

Now let’s put the new 7 Series next to it… if that’s not downright grotesque…

 

[klier]

Land Rover is, and will always be, the SUV king.

BMW is the SUV king. It's not even a comparison. They absolutely dwarf Land Rover and it's not even funny.
Everything but the full fat and Defender is f#cking disgusting looking as well.

Now with that out of the way, let's talk BMW 7er.

I agree with you…

Of course you do. But you're a banned troll any nobody cares about your utter bullshit.
Jaguar is a failed dead brand, even mentioning them in the same sentence as BMW is nothing short of retarded.

 

[Special]

Land Rover is, and will always be, the SUV king.

I completely agree with you!
The way you ride in a Range Rover—the materials, the seats, the sound insulation, the presence… everything else just fades in comparison… it’s a sad they have so many reliability issues.

 

[Uygar]

BMW is the SUV king. It's not even a comparison. They absolutely dwarf Land Rover and it's not even funny.
Everything but the full fat and Defender is f#cking disgusting looking as well.

Now with that out of the way, let's talk BMW 7er.



Of course you do. But you're a banned troll any nobody cares about your utter bullshit.
Jaguar is a failed dead brand, even mentioning them in the same sentence as BMW is nothing short of retarded.

Who’s @Special btw? Was he banned in the past? I’m lost.

 

[SaltkjelenBMW]

It is all just a matter of shifting perspectives right? Cause few years ago I would have sworn i4 as a sign of BMW losing its shit. Yet here we are, you arguing that i4 is what makes BMW, BMW! And I am sure 7 years from now, with the next, next BMW around the corner, someone else will claim how i3 is what makes BMW, BMW and it's losing its plot with the next thingy.

ps. the 7er facelift, I like it, way better than the current abomination. Given the low bar, not sure why folks are complaining.

The i4 had their things when they was launched (let's talk about the grille), but it had at least the strong, iconic BMW identity. My point is; you can play with shape, style and design, but some trademarks/identities should/must be there in their original form to keep existing/loyal customers and new customers. Don't put everything on the scrapyard and do changes just for changing. Just my 2 cents.

 

[klier]

The i4 had their things when they was launched (let's talk about the grille), but it had at least the strong, iconic BMW identity.

Sunny's point is that you will say the exact same thing about the now new i3 in 8 years when the new new i3 arrives.

He is absolutely 100% right. And that's not a dig towards you, that's factually how this works and has always done.

There's people (granted they're almost all dead by now) who think the E39 is a revolting new age wannabe BMW, way too soft, heavy and complicated with nonsense tech. They think the E28 is where's it's at.

 

[SaltkjelenBMW]

Sunny's point is that you will say the exact same thing about the now new i3 in 8 years when the new new i3 arrives.

He is absolutely 100% right. And that's not a dig towards you, that's factually how this works and has always done.

There's people (granted they're almost all dead by now) who think the E39 is a revolting new age wannabe BMW, way too soft, heavy and complicated with nonsense tech. They think the E28 is where's it's at.

Time will tell. I'm one of those who actually immediately liked Bangles design and most of the newer BMWs when they arrived. Those feelings haven't been touched in what we see now. My biggest problem is cost cuttings, simpleness and less individuality though.

As for the 7-series; I really like the exterior design (except of lacking chrome details). They nailed it compared to the pre-LCI. I do also think the G11 LCI was a hit compared to the pre-LCI which was little to anonymous.