BMW The new BMW 7 Series.

The BMW Group is making a powerful statement with the new BMW 7 Series Sedan. Embodying Sheer Driving Pleasure at its most exclusive, the 7 Series reinforces its leading position in the luxury segment to compelling effect.

The new BMW 7 Series – the first luxury sedan with technologies from the Neue Klasse.
Developed with passion and designed to perfection, the BMW 7 Series Sedan has established itself as an innovation leader and technological pioneer around the world since it first took to the stage in 1977. Each generation has brought fresh impetus to its era – from groundbreaking safety functions and revolutionary operating concepts to digital worlds that set new standards. This forward-looking approach has been a hallmark characteristic of the BMW 7 Series Sedan for 49 years now.

The new BMW 7 Series represents the most extensive model update ever carried out by the BMW Group. The new BMW 7 Series – now entering its seventh generation – marks a big leap forwards once again. As the flagship model series of the BMW product range and a brand figurehead, the new BMW 7 Series Sedan takes the lead when it comes to the introduction of technologies from the Neue Klasse into existing models. This step also marks the beginning of a technology rollout – spanning drive system variants and market segments – from which all future BMW cars will benefit.

Premiere for the new BMW luxury-class design.
The new BMW 7 Series embodies the specific interpretation of the new BMW design language for the luxury segment. A monolithic exterior, the new BMW kidney Iconic Glow and minimalist crystal headlights give the car a visually impactful presence and make it easily recognisable. The side view impresses with reduced surfaces, a character line and classy details, while the rear end is shaped by newly designed lights and clear forms. Three BMW M Performance models provide sporting differentiation to striking effect, with the M Sport package and M Sport package Pro bringing further emphasis. BMW Individual offers a broad spread of personalisation options, including BMW Individual Dual-Finish paintwork – a world first marked by technological sophistication and expert craftsmanship. Completing the picture are a carefully curated selection of ex-factory wheels, from 20-inch rims to the new addition of 22-inch items.

Exclusive interior experience: feel-good ambience with luxurious materials, modern design and innovative technologies.
The interior of the new BMW 7 Series Sedan captures the imagination with a successful combination of luxurious materials, modern design and advanced technology. The clean design language, high-quality surfaces in materials such as leather, cloth, wood, crystal glass and metal, and innovative details create an exclusive yet also cosy atmosphere. The highlights are the new BMW Panoramic iDrive with BMW Passenger Screen (making its debut), the upgraded BMW Theatre Screen enabling cinematic experiences or working-on-the-move for rear-seat passengers, an immersive light concept with ambient light strip and new light elements, plus a Bowers & Wilkins sound system and Dolby Atmos support for an exceptional audio experience. Ergonomically designed seats (including comfort seats and the optional Executive Lounge), new steering wheels, updated automatic doors, a digital interior mirror[1], and standard features such as a panoramic glass sunroof, four-zone automatic climate control and the Travel & Comfort System round off the luxurious, individual overall experience.

BMW Panoramic iDrive and new BMW Passenger Screen open up new dimensions in entertainment and information.
The new BMW 7 Series combines the virtues of a luxury-class sedan with innovative BMW Neue Klasse technology and offers a far-reaching, digital user experience that focuses on both the driver and passengers. Among the highlights are BMW Panoramic iDrive with BMW Operating System X and optimum driver orientation, intelligent voice control with extended BMW Intelligent Personal Assistant including Amazon Alexa+ AI technology[2], and a powerful software and electronics architecture delivering future-proof functionality.

New features such as improved navigation with BMW Maps, user-friendly smartphone integration, digital M content from BMW Digital Premium, the BMW Digital Key Plus, plus numerous optional BMW ConnectedDrive Upgrades and regular over‑the‑air software updates endow the BMW 7 Series Sedan with exceptional flexibility and keep it up to date.

The standard-specification BMW Passenger Screen and optional BMW Theatre Screen for 8K streaming, gaming and video calls provide top‑class entertainment for passengers and are augmented by popular third-party apps. The extensive entertainment offering is also available on the Central Display when the vehicle is stationary.

Proven commitment to technology openness: efficient combustion engines, plug-in hybrids and fully electric variants now offering over 720 kilometres / 447 miles of electric range (WLTP) thanks to technology including cylindrical cells from sixth-generation BMW eDrive.
The new BMW 7 Series Sedan impresses once again with the wide variety of drive systems available to customers. As well as efficient combustion engines with 48V mild hybrid technology and powerful plug-in hybrids, this also includes advanced fully electric variants. The use of innovative cylindrical cells – part of sixth-generation BMW eDrive – gives the fully electric models a significantly longer electric range that now extends to over 720 kilometres / 447 miles (WLTP). In addition, drivers benefit from user-friendly and intelligent charging solutions, route planning optimised for charging, adaptive recuperation and integration into the energy market for cost-optimised charging. The exceptionally poised and assured BMW 740d xDrive is now joined by the BMW 740 xDrive. And completing the line-up are two plug-in hybrid variants. In addition, a total of three BMW M Performance models demonstrate the strong commitment of the new BMW 7 Series to Sheer Driving Pleasure.

Advanced assistance systems with BMW Symbiotic Drive and use of AI to maximise comfort and safety in partially automated driving and parking manoeuvres.
The new BMW 7 Series Sedan employs advanced technologies and increases the use of artificial intelligence (AI) to set new standards of comfort and safety in partially automated driving and parking manoeuvres. Innovative SAE Level 2 driver assistance systems and active safety functions provide noticeable added value, while BMW Symbiotic Drive optimises the interplay between the driver and their car. The Motorway Assistant enables hands-off driving up to 130 km/h (81 mph) in numerous European countries, and the City Assistant now supports navigation-guided Address-2-Address journeys in urban areas. The new driver assistance visualisation function in BMW Maps gives the driver a better overview of the situation when using the navigation system. The range of active safety functions specified as standard has been broadened compared to that of the predecessor model, while the standard-fit Park Assist, and AI-supported parking space detection and manoeuvre planning make parking extremely intuitive and comfortable.

Driving pleasure meets the pleasure of being driven: unique combination of driving dynamics and comfort.
As before, the new BMW 7 Series Sedan blends compelling driving dynamics with the comfort levels of a luxury chauffeur-driven sedan and so meets the diverse needs of different customer groups around the world – from drivers looking for sporting responses from their car to passengers prioritising comfort. Innovative chassis technology, including standard adaptive 2‑axle air suspension featuring four electronically controlled shock absorbers, allows the BMW 7 Series to offer standout driving characteristics and safety. 22-inch wheels are now available from the factory for the first time as an alternative to the 20-inch items fitted as standard. The optional Adaptive Chassis Control with Integral Active Steering and Adaptive Chassis Control Professional with Integral Active Steering and roll stabilisation raise the bar once again in terms of comfort and agility. Specific chassis upgrades brought by the M Sport package turn the dynamic dial up another notch, as do a trio of M Performance models. And cutting-edge functions such as digital tyre conditioning monitoring with AI, the integrated braking system and near-actuator wheel slip limitation ensure top-drawer handling and safety.

When maximum security meets luxury: the BMW 7 Series Protection.
The BMW 7 Series Protection brings together exceptionally high levels of safety, security and luxury. It provides occupants with protection from attacks with firearms or explosives and has VR9 certification – with VPAM 10 classification, representing the highest level of protection, available as an option. Underpinning this capability is the innovative BMW Protection Core with multi-layer armouring consisting of steel, special alloys, composite materials and bulletproof glass. The suspension and brakes are set up specially to ensure BMW’s signature dynamic ability is preserved. A new BMW 7 Series Protection special protection vehicle based on the new BMW 7 Series is in the final stages of development.

Focus on sustainability: resource-efficient development and production, innovative CO₂ reduction measures and TÜV-certified transparency throughout the car’s life cycle.
With the new BMW 7 Series, the BMW Group is extending its sustainability strategy across all drive-system variants. The focus here is on resource-efficient product development, innovative technologies and measures applied throughout the car’s life cycle – from the supply chain to production and the use phase. In the case of the BMW i7, in particular, CO₂e emissions have been significantly reduced with the help of secondary materials, renewable energies and optimised manufacturing processes, e.g. through the use of Gen6 battery cells and aluminium wheel rims with a high recycled material content. The company’s ambitious climate goals, including reducing CO₂e emissions by 60 million tons by 2035, are part of a 360° sustainability approach. Transparency is guaranteed by TÜV-certified carbon footprint verification. Production uses electricity and heat generated from renewable sources, supported by photovoltaic systems and a biomass heating plant.

Production at BMW Group Plant Dingolfing.
All model and drive-system variants of the new BMW 7 Series Sedan will be built on a single production line at BMW Group Plant Dingolfing. The tradition-rich location in Lower Bavaria combines the customary BMW passion for flawless engineering with skilled craftsmanship like no other. By beginning the rollout of Neue Klasse technologies, BMW Group Plant Dingolfing is once again assuming the role of lead plant for the new BMW luxury-class models.

The new BMW 7 Series Sedan celebrates its world premiere on 22 April 2026. The start of production and worldwide market launch will follow just a few months later, from July 2026.

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[1] To be introduced when production begins in November 2026.

[2] Will become available in stages for all BMW models with BMW Operating System 9 and X from the second half of 2026 at the latest. Availability will be gradually expanded, starting with the German and US markets.


BMW Group PressClub Global

 

[Matski]

I would, but I am biased.

I don't think it's a question of bias, I think it's a question of language. Beauty tends to be a feminine coded word when applied to objects, whereas something like...

handsome

for example, tends to be masculine coded (and yes, vice versa is true, but just much less commonly used).

I'm not saying the underlying idea of what people like the look of is wrong, but trying to funnel opinions through narrower definitions of words doesn't help, or prove, anything... SUVs aren't beautiful, but that doesn't mean they can't be great looking... and the same applies to the 7-Series - people can think it looks great, without thinking that beautiful is the right adjective to describe it.

They’re a love/hate affair , I understand it.

It's not love/hate, they're just put on such a pedestal by Mercedes fans it ends up looking that polarised.

 

[AbsoluteUnit]

It's not love/hate, they're just put on such a pedestal by Mercedes fans it ends up looking that polarised.

I mean I think its kinda like that meme of BMW drivers not knowing how to use indicators. Or Audi drivers driving right up your backside.
The G-wagon kinda has a douchebag association because of the type of person that tend to own them. Even if they're pretty cool.

 

[Matski]

I mean I think its kinda like that meme of BMW drivers not knowing how to use indicators. Or Audi drivers driving right up your backside.
The G-wagon kinda has a douchebag association because of the type of person that tend to own them. Even if they're pretty cool.

I didn't talk about associations or stereotyping of owners... Is the G-Wagon beautiful? If so, why isn't the G70 LCI..?

 

[Swissbob]

It's not love/hate, they're just put on such a pedestal by Mercedes fans it ends up looking that polarised.

I guess this depends from the country, here they’re indeed a love/hate affair.

I guess it has something to do with the people who drive them.

And the typical sound of the G63 is for some people probably annoying as well.

 

[Special]

Would you describe the G-Class as beautiful?

No, the G-Class is definitely not a beautiful car.
Anyway, you’re comparing pears (the BMW 7 Series, which used to be a beautiful car) with apples (the G-Class, which has never been a beautiful car).

 

[Matski]

I guess this depends from the country, here they’re indeed a love/hate affair.

I guess it has something to do with the people who drive them.

Maybe, I mean when I see one in central London I assume the driver is a prick, but I'd still buy a 6x6 with a Euromillions win and just accept that people thought I was prick (I mean, I drive an E90 and assume people think I'm a prick, so this isn't a big leap)...

... but that's not the point I was making... why is the G beautiful, and the 7-er not?

No, the G-Class is definitely not a beautiful car.
Anyway, you’re comparing pears (the BMW 7 Series, which used to be a beautiful car) with apples (the G-Class, which has never been a beautiful car).

Lol.

 

[AbsoluteUnit]

Is the G-Wagon beautiful? If so, why isn't the G70 LCI..?

Nah the G-wag isn't beautiful. It just looks utilitarian. And utilitarian is an aesthetic (some) people like.

The G70 isn't beautiful either. I think the front end looks good, but again not beautiful. It looks striking. f#cking hate that rear end though. The tail lights are totally incongruent with the sharp straight lines for the rest of the car.

... but that's not the point I was making... why is the G beautiful, and the 7-er not?

Not sure what you're driving at with this line of questioning...?
People can think the G is beautiful and the 7er not, because that's just want they think. There doesn't need to be a reason other than taste.

Lol.

I mean he answered the question, didn't he?

 

[Uygar]

What’s up with all this stuff? Lol.

 

[Uygar]

Of course I didn’t mean it literally when I said you can’t see through the windshield… obviously you have to be able to see. But the fact still remains that the dashboard is much higher, bulkier, less elegant, less sporty, and less BMW. Unfortunately.

As for the iX3, I’d rather not even get into it… anyone who genuinely finds that car beautiful might want to see an eye doctor.
BMW has gone from making sleek, light, elegant cars to producing bulky, clumsy boxes....

I'm really sad in which direction bimmer is going... The iX3 is a design joke.

Gotta disagree with you here. iX3 is a great looking futuristic SUV. Putting the worst possible spec on here doesn’t prove your point either, sorry.
Plus, it’s almost impossible for an electric SUV, or any other body style in that matter, to not look somewhat obese/bulky. That’s just how it works. And I think BMW did a great job at making this car as good looking as possible.

 

[Swissbob]

Maybe, I mean when I see one in central London I assume the driver is a prick, but I'd still buy a 6x6 with a Euromillions win and just accept that people thought I was prick (I mean, I drive an E90 and assume people think I'm a prick, so this isn't a big leap)...

... but that's not the point I was making... why is the G beautiful, and the 7-er not?

I admit I always had exactly the same thoughts about G drivers.

But after a while you don’t think about that anymore and enjoy the ride.

TBH.

Beauty sits in the eye of the beholder.

The G always looked like this. I personally liked the design from all versions since 1979.

But I always compare the 7er with the older iterations, which were really beautiful, E23,32,38F01,G11 pre LCI were absolutely beautiful cars.

Toss me the keys of a G11 and the G70 , I’d always prefer the G11 especially the pre LCI. I’d let the G70 sit for months in the parking lot and drive the G11 probably every day. Doesn’t matter which drivetrain the G70 and G11 have.

 

[Matski]

Nah the G-wag isn't beautiful. It just looks utilitarian. And utilitarian is an aesthetic (some) people like.

Okay, so "xyz" is an aesthetic (some) people like is a valid justification for finding a car attractive... just apply that justification to people liking the 7-er. Problem solved..

People can think the G is beautiful and the 7er not, because that's just want they think. There doesn't need to be a reason other than taste.

I agree...

I mean he answered the question, didn't he?

Yeah... yeah, he did.

So given these last few posts, when Sonder asks this...

Can anyone here honestly say they find this front end actually beautiful? I don’t mean futuristic or different — I mean genuinely good-looking and elegant.
I’m genuinely curious.

Why aren't the Mercedes fanboys making the same excuses they do for the G-Class?

It's all rhetorical at the end of the day... I get that.

 

[klier]

iX3 tests have already been conducted. None of the iX3 users have said anything about the panoramic vision screen obstructing the driver's view.

Please let the line drawer ramble.

Thank you.

I mean he answered the question, didn't he?

He was banned here many times, wasn't he? Now the special one is back portraying himself as the new interior and exterior design guru. On BMWs no less!
Please, just f#ck off with that hypocrite.

 

[Esp5]

The new light bar design is clearly visible here in the interior.

It's unfortunate that BMW hasn't emphasized this more clearly. Many people think the light bar has been completely removed, but that's not true. It's just undergone a design change.

Great catch, I had seen it in Thomas's video; now it's like a simulation of flowing water using light, matching the large one above the rearview mirror.

 

[Mick Briesgau]

Please let the line drawer ramble.

Thank you.



He was banned here many times, wasn't he? Now the special one is back portraying himself as the new interior and exterior design guru. On BMWs no less!
Please, just f#ck off with that hypocrite.

What, is Special = Sonder? I didn’t realise that, but now you say it, I recognize his, let’s say, special way of communication.

 

[Merc1]

M

 

[Centurion]

What does the passenger screen display when not engaged with? Is there a screen saver style mode or does it always display a desktop full of windows Vista icons and data?

 

[Design FIRST]

Nope, handsome, good looking.

M

"Rugged".

 

[Design FIRST]

"Beautiful" luxury, brand flagship sedan front ends ?

Jogging the memory and digging deep:

 

[Gor134]

D4 A8 and S8 to me personally had very beautiful front ends. I love the dramatic swoosh of the dotted LED drls.

W221 and W222 were beautiful as well, alongside the F01 (this only with M Sport pkg)

 

[SaltkjelenBMW]

When I look at this… I see some modern VAG. And this is the issue in hand. Many Manufacturers both old and new as have taken to interpret iconic BMW design elements from coronas to kinks, driver orientated dashboards and so on.
When you see a Golf or any other model with Corona headlights or modern BMW “squircles” you instantly think BMW.

So many have interpreted or straightforward copied the successful BMW design model that makes a BMW instantly recognisable.[...]

Exactly. The BMW design icons is (was) so strong and powerful, and even non car enthusiasts can recognize a BMW miles away. Seeing BMW abandoned all of this just because some other car manufactures (which don't have any identity) trying to copy BMW is just sad. BMW was the benchmark in design and tech - every car manufacturer looked up to BMW, now they are sadly just "one of all".

Take the i4 as an example. You can buy an i4 M50 for 70-80k EUR in my country and an Tesla Model 3 for 40-50k EUR. It was easy to argue why you should why spend extra money on an BMW i4 (I did it, and went apeshit on the Individual as well) as they had real leather, laser lights with iconic BMW design, high quality materials, buttons, iDrive controllers ++. It will be hard to argue why the i3 is so much better than the TM3. Yes, the build quality is probably better and the range is fabulous, but the interior does not offer anything else compared to TM3. People who loves BMW and their identity would spend money on a BMW, but when the BMW identity is lost you can save some of the money and buy something else. People who wants tech buying Tesla. People who just look at a car that drives them from A to B will choose the cheapest car (Tesla). People who care about the range will buy the Tesla because its so much cheaper than the BMW. I have five BMWs in my garage and for first time I consider other car manufacturers than BMW next time I'm going to buy a new car. If you told me that for 3-4 years ago, I would laugh you in the face and say it never happens.

BMW is clearly giving finger to the loyal customers that buys BMWs after BMWs and looking for people who just buying something trendy. They may score some extra sales in the beginning, but will lose in the other end when these non-loyal buyers buying something else a year later and the loyal BMW customers is lost.