BMW The new BMW 7 Series.

The BMW Group is making a powerful statement with the new BMW 7 Series Sedan. Embodying Sheer Driving Pleasure at its most exclusive, the 7 Series reinforces its leading position in the luxury segment to compelling effect.

The new BMW 7 Series – the first luxury sedan with technologies from the Neue Klasse.
Developed with passion and designed to perfection, the BMW 7 Series Sedan has established itself as an innovation leader and technological pioneer around the world since it first took to the stage in 1977. Each generation has brought fresh impetus to its era – from groundbreaking safety functions and revolutionary operating concepts to digital worlds that set new standards. This forward-looking approach has been a hallmark characteristic of the BMW 7 Series Sedan for 49 years now.

The new BMW 7 Series represents the most extensive model update ever carried out by the BMW Group. The new BMW 7 Series – now entering its seventh generation – marks a big leap forwards once again. As the flagship model series of the BMW product range and a brand figurehead, the new BMW 7 Series Sedan takes the lead when it comes to the introduction of technologies from the Neue Klasse into existing models. This step also marks the beginning of a technology rollout – spanning drive system variants and market segments – from which all future BMW cars will benefit.

Premiere for the new BMW luxury-class design.
The new BMW 7 Series embodies the specific interpretation of the new BMW design language for the luxury segment. A monolithic exterior, the new BMW kidney Iconic Glow and minimalist crystal headlights give the car a visually impactful presence and make it easily recognisable. The side view impresses with reduced surfaces, a character line and classy details, while the rear end is shaped by newly designed lights and clear forms. Three BMW M Performance models provide sporting differentiation to striking effect, with the M Sport package and M Sport package Pro bringing further emphasis. BMW Individual offers a broad spread of personalisation options, including BMW Individual Dual-Finish paintwork – a world first marked by technological sophistication and expert craftsmanship. Completing the picture are a carefully curated selection of ex-factory wheels, from 20-inch rims to the new addition of 22-inch items.

Exclusive interior experience: feel-good ambience with luxurious materials, modern design and innovative technologies.
The interior of the new BMW 7 Series Sedan captures the imagination with a successful combination of luxurious materials, modern design and advanced technology. The clean design language, high-quality surfaces in materials such as leather, cloth, wood, crystal glass and metal, and innovative details create an exclusive yet also cosy atmosphere. The highlights are the new BMW Panoramic iDrive with BMW Passenger Screen (making its debut), the upgraded BMW Theatre Screen enabling cinematic experiences or working-on-the-move for rear-seat passengers, an immersive light concept with ambient light strip and new light elements, plus a Bowers & Wilkins sound system and Dolby Atmos support for an exceptional audio experience. Ergonomically designed seats (including comfort seats and the optional Executive Lounge), new steering wheels, updated automatic doors, a digital interior mirror[1], and standard features such as a panoramic glass sunroof, four-zone automatic climate control and the Travel & Comfort System round off the luxurious, individual overall experience.

BMW Panoramic iDrive and new BMW Passenger Screen open up new dimensions in entertainment and information.
The new BMW 7 Series combines the virtues of a luxury-class sedan with innovative BMW Neue Klasse technology and offers a far-reaching, digital user experience that focuses on both the driver and passengers. Among the highlights are BMW Panoramic iDrive with BMW Operating System X and optimum driver orientation, intelligent voice control with extended BMW Intelligent Personal Assistant including Amazon Alexa+ AI technology[2], and a powerful software and electronics architecture delivering future-proof functionality.

New features such as improved navigation with BMW Maps, user-friendly smartphone integration, digital M content from BMW Digital Premium, the BMW Digital Key Plus, plus numerous optional BMW ConnectedDrive Upgrades and regular over‑the‑air software updates endow the BMW 7 Series Sedan with exceptional flexibility and keep it up to date.

The standard-specification BMW Passenger Screen and optional BMW Theatre Screen for 8K streaming, gaming and video calls provide top‑class entertainment for passengers and are augmented by popular third-party apps. The extensive entertainment offering is also available on the Central Display when the vehicle is stationary.

Proven commitment to technology openness: efficient combustion engines, plug-in hybrids and fully electric variants now offering over 720 kilometres / 447 miles of electric range (WLTP) thanks to technology including cylindrical cells from sixth-generation BMW eDrive.
The new BMW 7 Series Sedan impresses once again with the wide variety of drive systems available to customers. As well as efficient combustion engines with 48V mild hybrid technology and powerful plug-in hybrids, this also includes advanced fully electric variants. The use of innovative cylindrical cells – part of sixth-generation BMW eDrive – gives the fully electric models a significantly longer electric range that now extends to over 720 kilometres / 447 miles (WLTP). In addition, drivers benefit from user-friendly and intelligent charging solutions, route planning optimised for charging, adaptive recuperation and integration into the energy market for cost-optimised charging. The exceptionally poised and assured BMW 740d xDrive is now joined by the BMW 740 xDrive. And completing the line-up are two plug-in hybrid variants. In addition, a total of three BMW M Performance models demonstrate the strong commitment of the new BMW 7 Series to Sheer Driving Pleasure.

Advanced assistance systems with BMW Symbiotic Drive and use of AI to maximise comfort and safety in partially automated driving and parking manoeuvres.
The new BMW 7 Series Sedan employs advanced technologies and increases the use of artificial intelligence (AI) to set new standards of comfort and safety in partially automated driving and parking manoeuvres. Innovative SAE Level 2 driver assistance systems and active safety functions provide noticeable added value, while BMW Symbiotic Drive optimises the interplay between the driver and their car. The Motorway Assistant enables hands-off driving up to 130 km/h (81 mph) in numerous European countries, and the City Assistant now supports navigation-guided Address-2-Address journeys in urban areas. The new driver assistance visualisation function in BMW Maps gives the driver a better overview of the situation when using the navigation system. The range of active safety functions specified as standard has been broadened compared to that of the predecessor model, while the standard-fit Park Assist, and AI-supported parking space detection and manoeuvre planning make parking extremely intuitive and comfortable.

Driving pleasure meets the pleasure of being driven: unique combination of driving dynamics and comfort.
As before, the new BMW 7 Series Sedan blends compelling driving dynamics with the comfort levels of a luxury chauffeur-driven sedan and so meets the diverse needs of different customer groups around the world – from drivers looking for sporting responses from their car to passengers prioritising comfort. Innovative chassis technology, including standard adaptive 2‑axle air suspension featuring four electronically controlled shock absorbers, allows the BMW 7 Series to offer standout driving characteristics and safety. 22-inch wheels are now available from the factory for the first time as an alternative to the 20-inch items fitted as standard. The optional Adaptive Chassis Control with Integral Active Steering and Adaptive Chassis Control Professional with Integral Active Steering and roll stabilisation raise the bar once again in terms of comfort and agility. Specific chassis upgrades brought by the M Sport package turn the dynamic dial up another notch, as do a trio of M Performance models. And cutting-edge functions such as digital tyre conditioning monitoring with AI, the integrated braking system and near-actuator wheel slip limitation ensure top-drawer handling and safety.

When maximum security meets luxury: the BMW 7 Series Protection.
The BMW 7 Series Protection brings together exceptionally high levels of safety, security and luxury. It provides occupants with protection from attacks with firearms or explosives and has VR9 certification – with VPAM 10 classification, representing the highest level of protection, available as an option. Underpinning this capability is the innovative BMW Protection Core with multi-layer armouring consisting of steel, special alloys, composite materials and bulletproof glass. The suspension and brakes are set up specially to ensure BMW’s signature dynamic ability is preserved. A new BMW 7 Series Protection special protection vehicle based on the new BMW 7 Series is in the final stages of development.

Focus on sustainability: resource-efficient development and production, innovative CO₂ reduction measures and TÜV-certified transparency throughout the car’s life cycle.
With the new BMW 7 Series, the BMW Group is extending its sustainability strategy across all drive-system variants. The focus here is on resource-efficient product development, innovative technologies and measures applied throughout the car’s life cycle – from the supply chain to production and the use phase. In the case of the BMW i7, in particular, CO₂e emissions have been significantly reduced with the help of secondary materials, renewable energies and optimised manufacturing processes, e.g. through the use of Gen6 battery cells and aluminium wheel rims with a high recycled material content. The company’s ambitious climate goals, including reducing CO₂e emissions by 60 million tons by 2035, are part of a 360° sustainability approach. Transparency is guaranteed by TÜV-certified carbon footprint verification. Production uses electricity and heat generated from renewable sources, supported by photovoltaic systems and a biomass heating plant.

Production at BMW Group Plant Dingolfing.
All model and drive-system variants of the new BMW 7 Series Sedan will be built on a single production line at BMW Group Plant Dingolfing. The tradition-rich location in Lower Bavaria combines the customary BMW passion for flawless engineering with skilled craftsmanship like no other. By beginning the rollout of Neue Klasse technologies, BMW Group Plant Dingolfing is once again assuming the role of lead plant for the new BMW luxury-class models.

The new BMW 7 Series Sedan celebrates its world premiere on 22 April 2026. The start of production and worldwide market launch will follow just a few months later, from July 2026.

---

[1] To be introduced when production begins in November 2026.

[2] Will become available in stages for all BMW models with BMW Operating System 9 and X from the second half of 2026 at the latest. Availability will be gradually expanded, starting with the German and US markets.


BMW Group PressClub Global

 

[GCF]

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[SCOTT27]

Can anyone here honestly say they find this front end actually beautiful? I don’t mean futuristic or different — I mean genuinely good-looking and elegant.
I’m genuinely curious.

For me, the air intakes are way too large (as if there’s a V16 engine under the hood), and the ugly black piano plastic looks like the car came back from the body shop and they forgot to reinstall some parts of the bumper. The black front lip is also a complete no-go for me.

Below is a slightly improved, more restrained version — about as elegant as this overall shape can realistically be.
And the most beautiful 7er...

plus parts in body color instead od this ugly piano black plastic:

Can anyone here honestly say they find this front end actually beautiful? I don’t mean futuristic or different — I mean genuinely good-looking and elegant.
I’m genuinely curious.

For me, the air intakes are way too large (as if there’s a V16 engine under the hood), and the ugly black piano plastic looks like the car came back from the body shop and they forgot to reinstall some parts of the bumper. The black front lip is also a complete no-go for me.

Below is a slightly improved, more restrained version — about as elegant as this overall shape can realistically be.
And the most beautiful 7er...

plus parts in body color instead od this ugly piano black plastic:

The internals should remain Satin Black as it provides a contrast and helps break up the mass of the front. I wonder what front the Alpina will use?
We used to be able to identify an Alpina from the region identified on the license plate. Now it will be hard to distinguish unless the Alpina key details are revealed.

 

[Jacke]

Looks gorgeous on these wheels

 

[SCOTT27]

I’m disappointed with the facelift.


If the early images of the front end looked promising… and let’s say that in M Sport trim it isn’t bad (although there’s too much black plastic at the front)...

the rear is grotesque: completely disproportionate taillights and, above all, an excessive amount of black plastic. And it doesn’t stop there — even the side sills are covered in black plastic.

At this rate, the next facelift will probably look like this: fully black bumpers, black door handles, black mirrors and hubcaps… and the bimmer fans will still applauding... :

The biggest disappointment is, of course, the cockpit:


1.) We’ve lost BMW’s most iconic “detail,” which is the driver-oriented cockpit — a shame of all shames.
The wrap-around feeling that used to be typical of BMWs has now completely disappeared — a real shame, truly a shame..

2.) The screens are laughable too… they stand there like some aftermarket TomTom navigation units from 2010. There is no elegant integration into the cockpit (like in the Mercedes W223 facelift), if screens are already necessary... Also, the asymmetrical trapezoid shapes of the displays are completely inappropriate.

3.) Certain parts already look cheap even in photos. Thomas from Autogefühl, for example, clearly showed how cheap the window switch plastics are.


On one hand, BMW wants the 7 Series to compete in the top luxury segment, but on the other hand, it fails in materials quality.


4.) “Pure Excellence” was nicer before the facelift because it had a beautiful chrome strip along the sills (painted in body color) and a very tasteful, subtle chrome front lip that gave it a sporty touch. That is gone in the facelifted Pure Excellence, so it doesn’t look better anymore.

Just for fun, I had a design rendered showing how it could look better:
– The center console with the central display would again be angled toward the driver (BMW’s traditional layout)
– The passenger display would be angled slightly toward the passenger and better integrated
– The classic BMW orange illumination would be back
– And since even VW has introduced screens in their new EV that resemble 1980s instrument clusters, I added legendary BMW on-board computer displays from the 90s into the central screen area

I don’t know…
The 7 Series now wants to be some kind of cheaper Phantom. With that large upright grille, etc.

But in reality, the car has lost everything that the BMW 7 used to stand for — take the E38 as an example: sleekness, elegance, sportiness.
This new one is awkward, bloated, boxy, and massive — it looks like it’s been overtaken by time.
There is no beauty, no elegance, and even less grace....

You add some interesting context to the debate.
I would like to highlight further. The dash you presented highlights a potential BMW but from a previous era.

When I look at this… I see some modern VAG. And this is the issue in hand. Many Manufacturers both old and new as have taken to interpret iconic BMW design elements from coronas to kinks, driver orientated dashboards and so on.
When you see a Golf or any other model with Corona headlights or modern BMW “squircles” you instantly think BMW.

So many have interpreted or straightforward copied the successful BMW design model that makes a BMW instantly recognisable.

The Neue-Klasse is the breakout from traditional BMW norms both in interior and exterior application.
The i3 and iX3 represent the volume end of the portfolio and THE 7 represents the upper echelon the GKL-Klasse.

Since the entire portfolio will be about the Neue-Klasse from now on. It’s right that they investigate the bravery of doing something completely different. A new USP for BMW.

Audi have now seen the need for diversity with Concept C and it’s all new perfect interior design. And Mercedes have also moved on with a widescreen fitted into a chesterfield cabinet.

Whilst new competition from strategic markets step in to interpret their past designs and ideas because they worked.
The next stage of the Neue-Klasse will be interesting to watch. As now they have to apply everything to the entry Klasse as well as the GKL-Klasse.

 

[Serpens]

You add some interesting context to the debate.
I would like to highlight further. The dash you presented highlights a potential BMW but from a previous era.

When I look at this… I see some modern VAG. And this is the issue in hand. Many Manufacturers both old and new as have taken to interpret iconic BMW design elements from coronas to kinks, driver orientated dashboards and so on.
When you see a Golf or any other model with Corona headlights or modern BMW “squircles” you instantly think BMW.

So many have interpreted or straightforward copied the successful BMW design model that makes a BMW instantly recognisable.

The Neue-Klasse is the breakout from traditional BMW norms both in interior and exterior application.
The i3 and iX3 represent the volume end of the portfolio and THE 7 represents the upper echelon the GKL-Klasse.

Since the entire portfolio will be about the Neue-Klasse from now on. It’s right that they investigate the bravery of doing something completely different. A new USP for BMW.

Audi have now seen the need for diversity with Concept C and it’s all new perfect interior design. And Mercedes have also moved on with a widescreen fitted into a chesterfield cabinet.

Whilst new competition from strategic markets step in to interpret their past designs and ideas because they worked.
The next stage of the Neue-Klasse will be interesting to watch. As now they have to apply everything to the entry Klasse as well as the GKL-Klasse.

Have you ever considered using AI to condense your posts?

 

[jphcbpa]

It's usually either Black Sapphire or Oxide grey at the moment, I wouldn't have thought there'd be less options on the LCI.

any guess on the cost for choosing a 2 tone paint like this one ?

 

[Matski]

any guess on the cost for choosing a 2 tone paint like this one ?

On the UK configurator for the current model it's a £11,000 option. Not sure how that translates to where you are.

 

[jphcbpa]

On the UK configurator for the current model it's a £11,000 option. Not sure how that translates to where you are.

$14,810.63 USD -- However it might not be the same here once released.

 

[hoffmeister_fan]

still trying to form an opinion, but i think the dash is more befitting a 5er rather than a 7er.
the central screen should have been better integrated to the dash.

 

[McLaren64TR]

BMW values the Chinese market so much that some promotional videos are shared exclusively for the Chinese market.

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[McLaren64TR]

The new light bar design is clearly visible here in the interior.

It's unfortunate that BMW hasn't emphasized this more clearly. Many people think the light bar has been completely removed, but that's not true. It's just undergone a design change.

 

[Special]

You add some interesting context to the debate.
I would like to highlight further. The dash you presented highlights a potential BMW but from a previous era.

When I look at this… I see some modern VAG. And this is the issue in hand. Many Manufacturers both old and new as have taken to interpret iconic BMW design elements from coronas to kinks, driver orientated dashboards and so on.
When you see a Golf or any other model with Corona headlights or modern BMW “squircles” you instantly think BMW.

So many have interpreted or straightforward copied the successful BMW design model that makes a BMW instantly recognisable.

The Neue-Klasse is the breakout from traditional BMW norms both in interior and exterior application.
The i3 and iX3 represent the volume end of the portfolio and THE 7 represents the upper echelon the GKL-Klasse.

Since the entire portfolio will be about the Neue-Klasse from now on. It’s right that they investigate the bravery of doing something completely different. A new USP for BMW.

Audi have now seen the need for diversity with Concept C and it’s all new perfect interior design. And Mercedes have also moved on with a widescreen fitted into a chesterfield cabinet.

Whilst new competition from strategic markets step in to interpret their past designs and ideas because they worked.
The next stage of the Neue-Klasse will be interesting to watch. As now they have to apply everything to the entry Klasse as well as the GKL-Klasse.

The problem is that people simply don’t want this kind of change.
Change, yes — but not for the worse.

The fact that a BMW driver no longer gets that wrap-around feeling when sitting behind the wheel… the fact that the dashboard is now completely flat (and no longer oriented toward the driver) — that’s a downgrade, and it will definitely show in the sales figures (we’ve already seen this with Mercedes, and also with Audi, which is currently experiencing a sharp decline in the U.S. and China).

There are certain elements that make a brand what it is — once you take them away, the car becomes plain, without soul or character. That’s exactly what the new 7 Series is — except on top of that, it’s also ugly as hell.

What a shame.

 

[Special]

I think it was around 2015 when I attended the presentation of the then-new 7 Series, and the head of interior design was explaining how proud they were to have created a much lower (thinner) dashboard than their competitors from Stuttgart. And it really was — extremely low, airy, and sporty.

Today, though, they serve us this bulky, overweight dashboard where you can barely see over the windshield… I don’t know… at this point I can only laugh… out of disappointment…

 

[McLaren64TR]

I think it was around 2015 when I attended the presentation of the then-new 7 Series, and the head of interior design was explaining how proud they were to have created a much lower (thinner) dashboard than their competitors from Stuttgart. And it really was — extremely low, airy, and sporty.

Today, though, they serve us this bulky, overweight dashboard where you can barely see over the windshield… I don’t know… at this point I can only laugh… out of disappointment…

What you're saying has been discussed here many times.

iX3 tests have already been conducted. None of the iX3 users have said anything about the panoramic vision screen obstructing the driver's view.

Therefore, your opinion is simply a false assumption.

 

[Special]

What you're saying has been discussed here many times.

iX3 tests have already been conducted. None of the iX3 users have said anything about the panoramic vision screen obstructing the driver's view.

Therefore, your opinion is simply a false assumption.

Of course I didn’t mean it literally when I said you can’t see through the windshield… obviously you have to be able to see. But the fact still remains that the dashboard is much higher, bulkier, less elegant, less sporty, and less BMW. Unfortunately.

As for the iX3, I’d rather not even get into it… anyone who genuinely finds that car beautiful might want to see an eye doctor.
BMW has gone from making sleek, light, elegant cars to producing bulky, clumsy boxes....

I'm really sad in which direction bimmer is going... The iX3 is a design joke.

 

[Matski]

anyone who genuinely finds that car beautiful might want to see an eye doctor.

Would you describe the G-Class as beautiful?

 

[Merc1]

Would you describe the G-Class as beautiful?

Nope, handsome, good looking.

M

 

[Swissbob]

Would you describe the G-Class as beautiful?

I would, but I am biased.

 

[Gor134]

I don't like G wagons

 

[Swissbob]

I don't like G wagons

They’re a love/hate affair , I understand it.

If you’ve the possibility to drive one, go for it. It’s impressive, but you might not like it.