BMW The new BMW 7 Series.

The BMW Group is making a powerful statement with the new BMW 7 Series Sedan. Embodying Sheer Driving Pleasure at its most exclusive, the 7 Series reinforces its leading position in the luxury segment to compelling effect.

The new BMW 7 Series – the first luxury sedan with technologies from the Neue Klasse.
Developed with passion and designed to perfection, the BMW 7 Series Sedan has established itself as an innovation leader and technological pioneer around the world since it first took to the stage in 1977. Each generation has brought fresh impetus to its era – from groundbreaking safety functions and revolutionary operating concepts to digital worlds that set new standards. This forward-looking approach has been a hallmark characteristic of the BMW 7 Series Sedan for 49 years now.

The new BMW 7 Series represents the most extensive model update ever carried out by the BMW Group. The new BMW 7 Series – now entering its seventh generation – marks a big leap forwards once again. As the flagship model series of the BMW product range and a brand figurehead, the new BMW 7 Series Sedan takes the lead when it comes to the introduction of technologies from the Neue Klasse into existing models. This step also marks the beginning of a technology rollout – spanning drive system variants and market segments – from which all future BMW cars will benefit.

Premiere for the new BMW luxury-class design.
The new BMW 7 Series embodies the specific interpretation of the new BMW design language for the luxury segment. A monolithic exterior, the new BMW kidney Iconic Glow and minimalist crystal headlights give the car a visually impactful presence and make it easily recognisable. The side view impresses with reduced surfaces, a character line and classy details, while the rear end is shaped by newly designed lights and clear forms. Three BMW M Performance models provide sporting differentiation to striking effect, with the M Sport package and M Sport package Pro bringing further emphasis. BMW Individual offers a broad spread of personalisation options, including BMW Individual Dual-Finish paintwork – a world first marked by technological sophistication and expert craftsmanship. Completing the picture are a carefully curated selection of ex-factory wheels, from 20-inch rims to the new addition of 22-inch items.

Exclusive interior experience: feel-good ambience with luxurious materials, modern design and innovative technologies.
The interior of the new BMW 7 Series Sedan captures the imagination with a successful combination of luxurious materials, modern design and advanced technology. The clean design language, high-quality surfaces in materials such as leather, cloth, wood, crystal glass and metal, and innovative details create an exclusive yet also cosy atmosphere. The highlights are the new BMW Panoramic iDrive with BMW Passenger Screen (making its debut), the upgraded BMW Theatre Screen enabling cinematic experiences or working-on-the-move for rear-seat passengers, an immersive light concept with ambient light strip and new light elements, plus a Bowers & Wilkins sound system and Dolby Atmos support for an exceptional audio experience. Ergonomically designed seats (including comfort seats and the optional Executive Lounge), new steering wheels, updated automatic doors, a digital interior mirror[1], and standard features such as a panoramic glass sunroof, four-zone automatic climate control and the Travel & Comfort System round off the luxurious, individual overall experience.

BMW Panoramic iDrive and new BMW Passenger Screen open up new dimensions in entertainment and information.
The new BMW 7 Series combines the virtues of a luxury-class sedan with innovative BMW Neue Klasse technology and offers a far-reaching, digital user experience that focuses on both the driver and passengers. Among the highlights are BMW Panoramic iDrive with BMW Operating System X and optimum driver orientation, intelligent voice control with extended BMW Intelligent Personal Assistant including Amazon Alexa+ AI technology[2], and a powerful software and electronics architecture delivering future-proof functionality.

New features such as improved navigation with BMW Maps, user-friendly smartphone integration, digital M content from BMW Digital Premium, the BMW Digital Key Plus, plus numerous optional BMW ConnectedDrive Upgrades and regular over‑the‑air software updates endow the BMW 7 Series Sedan with exceptional flexibility and keep it up to date.

The standard-specification BMW Passenger Screen and optional BMW Theatre Screen for 8K streaming, gaming and video calls provide top‑class entertainment for passengers and are augmented by popular third-party apps. The extensive entertainment offering is also available on the Central Display when the vehicle is stationary.

Proven commitment to technology openness: efficient combustion engines, plug-in hybrids and fully electric variants now offering over 720 kilometres / 447 miles of electric range (WLTP) thanks to technology including cylindrical cells from sixth-generation BMW eDrive.
The new BMW 7 Series Sedan impresses once again with the wide variety of drive systems available to customers. As well as efficient combustion engines with 48V mild hybrid technology and powerful plug-in hybrids, this also includes advanced fully electric variants. The use of innovative cylindrical cells – part of sixth-generation BMW eDrive – gives the fully electric models a significantly longer electric range that now extends to over 720 kilometres / 447 miles (WLTP). In addition, drivers benefit from user-friendly and intelligent charging solutions, route planning optimised for charging, adaptive recuperation and integration into the energy market for cost-optimised charging. The exceptionally poised and assured BMW 740d xDrive is now joined by the BMW 740 xDrive. And completing the line-up are two plug-in hybrid variants. In addition, a total of three BMW M Performance models demonstrate the strong commitment of the new BMW 7 Series to Sheer Driving Pleasure.

Advanced assistance systems with BMW Symbiotic Drive and use of AI to maximise comfort and safety in partially automated driving and parking manoeuvres.
The new BMW 7 Series Sedan employs advanced technologies and increases the use of artificial intelligence (AI) to set new standards of comfort and safety in partially automated driving and parking manoeuvres. Innovative SAE Level 2 driver assistance systems and active safety functions provide noticeable added value, while BMW Symbiotic Drive optimises the interplay between the driver and their car. The Motorway Assistant enables hands-off driving up to 130 km/h (81 mph) in numerous European countries, and the City Assistant now supports navigation-guided Address-2-Address journeys in urban areas. The new driver assistance visualisation function in BMW Maps gives the driver a better overview of the situation when using the navigation system. The range of active safety functions specified as standard has been broadened compared to that of the predecessor model, while the standard-fit Park Assist, and AI-supported parking space detection and manoeuvre planning make parking extremely intuitive and comfortable.

Driving pleasure meets the pleasure of being driven: unique combination of driving dynamics and comfort.
As before, the new BMW 7 Series Sedan blends compelling driving dynamics with the comfort levels of a luxury chauffeur-driven sedan and so meets the diverse needs of different customer groups around the world – from drivers looking for sporting responses from their car to passengers prioritising comfort. Innovative chassis technology, including standard adaptive 2‑axle air suspension featuring four electronically controlled shock absorbers, allows the BMW 7 Series to offer standout driving characteristics and safety. 22-inch wheels are now available from the factory for the first time as an alternative to the 20-inch items fitted as standard. The optional Adaptive Chassis Control with Integral Active Steering and Adaptive Chassis Control Professional with Integral Active Steering and roll stabilisation raise the bar once again in terms of comfort and agility. Specific chassis upgrades brought by the M Sport package turn the dynamic dial up another notch, as do a trio of M Performance models. And cutting-edge functions such as digital tyre conditioning monitoring with AI, the integrated braking system and near-actuator wheel slip limitation ensure top-drawer handling and safety.

When maximum security meets luxury: the BMW 7 Series Protection.
The BMW 7 Series Protection brings together exceptionally high levels of safety, security and luxury. It provides occupants with protection from attacks with firearms or explosives and has VR9 certification – with VPAM 10 classification, representing the highest level of protection, available as an option. Underpinning this capability is the innovative BMW Protection Core with multi-layer armouring consisting of steel, special alloys, composite materials and bulletproof glass. The suspension and brakes are set up specially to ensure BMW’s signature dynamic ability is preserved. A new BMW 7 Series Protection special protection vehicle based on the new BMW 7 Series is in the final stages of development.

Focus on sustainability: resource-efficient development and production, innovative CO₂ reduction measures and TÜV-certified transparency throughout the car’s life cycle.
With the new BMW 7 Series, the BMW Group is extending its sustainability strategy across all drive-system variants. The focus here is on resource-efficient product development, innovative technologies and measures applied throughout the car’s life cycle – from the supply chain to production and the use phase. In the case of the BMW i7, in particular, CO₂e emissions have been significantly reduced with the help of secondary materials, renewable energies and optimised manufacturing processes, e.g. through the use of Gen6 battery cells and aluminium wheel rims with a high recycled material content. The company’s ambitious climate goals, including reducing CO₂e emissions by 60 million tons by 2035, are part of a 360° sustainability approach. Transparency is guaranteed by TÜV-certified carbon footprint verification. Production uses electricity and heat generated from renewable sources, supported by photovoltaic systems and a biomass heating plant.

Production at BMW Group Plant Dingolfing.
All model and drive-system variants of the new BMW 7 Series Sedan will be built on a single production line at BMW Group Plant Dingolfing. The tradition-rich location in Lower Bavaria combines the customary BMW passion for flawless engineering with skilled craftsmanship like no other. By beginning the rollout of Neue Klasse technologies, BMW Group Plant Dingolfing is once again assuming the role of lead plant for the new BMW luxury-class models.

The new BMW 7 Series Sedan celebrates its world premiere on 22 April 2026. The start of production and worldwide market launch will follow just a few months later, from July 2026.

---

[1] To be introduced when production begins in November 2026.

[2] Will become available in stages for all BMW models with BMW Operating System 9 and X from the second half of 2026 at the latest. Availability will be gradually expanded, starting with the German and US markets.


BMW Group PressClub Global

 

[Esp5]

Not in its current form, no. Maybe a low-slung large SUV or a sloped back sedan (like the Toyota Crown here in the US).

Wtf are you talking about?

 

[Swissbob]

Its that f#cking tacked on passenger screen.
What were they thinking?

May be they put magic mushrooms in their beer?

 

[Esp5]

Yeah, somewhat better. But still, yuck.

I'm surprised that with your design knowledge, you can even compare them.
The rear is very well designed; I like how the trunk lid is sculpted, and the whole ensemble, along with the lights, seems to me one of the best aspect of the car. It basically looks like "a new model," giving it a fresh, solid, and modern feel that will last for years to come, much better than the pre-LCI in that aspect.

 

[Special]

I’m disappointed with the facelift.


If the early images of the front end looked promising… and let’s say that in M Sport trim it isn’t bad (although there’s too much black plastic at the front)...

the rear is grotesque: completely disproportionate taillights and, above all, an excessive amount of black plastic. And it doesn’t stop there — even the side sills are covered in black plastic.

At this rate, the next facelift will probably look like this: fully black bumpers, black door handles, black mirrors and hubcaps… and the bimmer fans will still applauding... :

The biggest disappointment is, of course, the cockpit:


1.) We’ve lost BMW’s most iconic “detail,” which is the driver-oriented cockpit — a shame of all shames.
The wrap-around feeling that used to be typical of BMWs has now completely disappeared — a real shame, truly a shame..

2.) The screens are laughable too… they stand there like some aftermarket TomTom navigation units from 2010. There is no elegant integration into the cockpit (like in the Mercedes W223 facelift), if screens are already necessary... Also, the asymmetrical trapezoid shapes of the displays are completely inappropriate.

3.) Certain parts already look cheap even in photos. Thomas from Autogefühl, for example, clearly showed how cheap the window switch plastics are.


On one hand, BMW wants the 7 Series to compete in the top luxury segment, but on the other hand, it fails in materials quality.


4.) “Pure Excellence” was nicer before the facelift because it had a beautiful chrome strip along the sills (painted in body color) and a very tasteful, subtle chrome front lip that gave it a sporty touch. That is gone in the facelifted Pure Excellence, so it doesn’t look better anymore.

Just for fun, I had a design rendered showing how it could look better:
– The center console with the central display would again be angled toward the driver (BMW’s traditional layout)
– The passenger display would be angled slightly toward the passenger and better integrated
– The classic BMW orange illumination would be back
– And since even VW has introduced screens in their new EV that resemble 1980s instrument clusters, I added legendary BMW on-board computer displays from the 90s into the central screen area

I don’t know…
The 7 Series now wants to be some kind of cheaper Phantom. With that large upright grille, etc.

But in reality, the car has lost everything that the BMW 7 used to stand for — take the E38 as an example: sleekness, elegance, sportiness.
This new one is awkward, bloated, boxy, and massive — it looks like it’s been overtaken by time.
There is no beauty, no elegance, and even less grace....

 

[Esp5]

Wow, one left and two arrived

 

[Mr. Mercedes]

Wow, one left and two arrived

Please, this is far from trolling.

His post is thoughtful and considered and he gives examples of what he means. Just because you don't agree with it it doesn't mean it's not a valuable contribution.

 

[fortuner]

I’m disappointed with the facelift.


If the early images of the front end looked promising… and let’s say that in M Sport trim it isn’t bad (although there’s too much black plastic at the front)...

the rear is grotesque: completely disproportionate taillights and, above all, an excessive amount of black plastic. And it doesn’t stop there — even the side sills are covered in black plastic.

At this rate, the next facelift will probably look like this: fully black bumpers, black door handles, black mirrors and hubcaps… and the bimmer fans will still applauding... :

The biggest disappointment is, of course, the cockpit:


1.) We’ve lost BMW’s most iconic “detail,” which is the driver-oriented cockpit — a shame of all shames.
The wrap-around feeling that used to be typical of BMWs has now completely disappeared — a real shame, truly a shame..

2.) The screens are laughable too… they stand there like some aftermarket TomTom navigation units from 2010. There is no elegant integration into the cockpit (like in the Mercedes W223 facelift), if screens are already necessary... Also, the asymmetrical trapezoid shapes of the displays are completely inappropriate.

3.) Certain parts already look cheap even in photos. Thomas from Autogefühl, for example, clearly showed how cheap the window switch plastics are.


On one hand, BMW wants the 7 Series to compete in the top luxury segment, but on the other hand, it fails in materials quality.


4.) “Pure Excellence” was nicer before the facelift because it had a beautiful chrome strip along the sills (painted in body color) and a very tasteful, subtle chrome front lip that gave it a sporty touch. That is gone in the facelifted Pure Excellence, so it doesn’t look better anymore.

Just for fun, I had a design rendered showing how it could look better:
– The center console with the central display would again be angled toward the driver (BMW’s traditional layout)
– The passenger display would be angled slightly toward the passenger and better integrated
– The classic BMW orange illumination would be back
– And since even VW has introduced screens in their new EV that resemble 1980s instrument clusters, I added legendary BMW on-board computer displays from the 90s into the central screen area

I don’t know…
The 7 Series now wants to be some kind of cheaper Phantom. With that large upright grille, etc.

But in reality, the car has lost everything that the BMW 7 used to stand for — take the E38 as an example: sleekness, elegance, sportiness.
This new one is awkward, bloated, boxy, and massive — it looks like it’s been overtaken by time.
There is no beauty, no elegance, and even less grace....

Your interior is way better and definitely resembles that of BMW driver orientated interior

 

[Mick Briesgau]

The interior disqualifies it as a potential candidate. It just doesn’t belong in this segment, to be honest. Not only the dashboard is a bit of a let down, but the hidden dooropener is a disgrace in a 7er.

 

[Merc1]

Twilight Zone.

M

 

[azeez samara]

the m760e looks mean and gorgeous and even the rear lights looks better since i believe that they are made darker but just if the interior has at least different steering wheel because all of the steering wheels for the updated 7er look like shit.
some screen shot for the m760e

 

[Centurion]

4.) “Pure Excellence” was nicer before the facelift because it had a beautiful chrome strip along the sills (painted in body color) and a very tasteful, subtle chrome front lip that gave it a sporty touch. That is gone in the facelifted Pure Excellence, so it doesn’t look better anymore.

I was looking forward to a revamped pure excellence with a bit of chrome. They have discontinued the chrome. I think the reason might be that majority of bmw customers buy m sport and don’t like chrome.

In some markets for certain models, bmw doesn’t offer non-msport.

 

[azeez samara]

source: bimmertoday

 

[Merc1]

That bottom lip looks very plow like, but it’s still an improvement vs pre fl.

M

 

[Design FIRST]

Please, this is far from trolling.

His post is thoughtful and considered and he gives examples of what he means. Just because you don't agree with it it doesn't mean it's not a valuable contribution.

I agree.

In addition, the "reduction to a most basic configuration" reveals one of the most significant criteria in recognizing whether a design is fundamentally sound. This leaves a vehicle devoid of the tacked-on, clipped on, bling-infested rubbish that appears to effectively distract and actually swoon a good many people. In a sense, a "con job".

 

[Der Hofmeister]

I was looking forward to a revamped pure excellence with a bit of chrome. They have discontinued the chrome. I think the reason might be that majority of bmw customers buy m sport and don’t like chrome.

In some markets for certain models, bmw doesn’t offer non-msport.

It is more a reason of aligning the model with the eco-awareness policy adopted by BMW. The Chrome Line Exterior package offered for the pre-LCI model and a standard equipment on former Design Pure Excellence has been replaced by BMW Individual Aluminium Line satinated package, albeit in a reduced form for the standard model with no specific details on the front and rear ends.

 

[Merc1]

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M

 

[AbsoluteUnit]

Like I've said. The front end looks a lot more cohesive with the shape of the car. The rear end is unforgivable to me. And the tacked on second trapezium screen is ridiculous. It looks like an afterthought.

 

[Esp5]

Both versions look spectacular; that front end perfectly complements the overall design philosophy. I think I prefer the M Sport.

 

[Design FIRST]

New BMW 7-series revealed: facelifted but still no beauty

BMW’s updated its luxury model; petrol, diesel, electric and plug-in all available

www.carmagazine.co.uk

Oh, I dunno...

It's really not bad looking at all IMHO. If it just weren't for those absolutely gargantuan exterior dimensions.

 

[Matski]

If it just weren't for those absolutely gargantuan exterior dimensions.

Just stand a bit further away.