A6/S6/RS6 The new Audi A6 e-tron models (2024)


Press Kit 07/31/2024 Ingolstadt

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Rethinking the upper mid-size segment: the Audi A6 e-tron sets standards in design and range
  • Evocative design: seamless exterior and interior architecture tailored to the occupants in terms of design and ergonomics
  • Outstanding aerodynamics and a long range of up to 756 kilometers
  • The best driving dynamics: adaptive air suspension enables a broad spread between excellent long-distance comfort and sporty driving dynamics
  • Audi CEO Gernot Döllner: "The A6 e-tron12 is the first purely electric Audi model available as a Sportback and Avant, and it will inspire enthusiasm for e-mobility.”
The Audi A6 e-tron concept debuted at the Auto Shanghai 2021 trade fair as the forerunner of an innovative family of all-electric volume models. Audi is now launching the A6 e-tron12 as a Sportback and Avant. As the second model on the PPE platform, the upper mid-size vehicle picks up on the familiar product strengths of performance, range, efficiency, and charging. It is also the platform’s first model with a flat floor concept. The exterior is powerful, sporty, and perfectly proportioned. Audi's new design philosophy defines the interior. Depending on the equipment level, the A6 e-tron12 offers many innovative features, such as second-generation virtual exterior mirrors, a panoramic glass roof that becomes opaque at the touch of a button and illuminated rings at the rear. The A6 e-tron12 and S6 e-tron34 can be ordered from September 2024 as Sportback and Avant versions. Prices at market launch are 75,600 euros for the A6 Sportback e-tron performance1 and 99,500 euros for the Audi S6 Sportback e-tron3.

"The A6 e-tron12 is the first purely electric Audi model available as a Sportback and Avant," says Gernot Döllner, Chairman of the Board of Management of AUDI AG. "Its striking design enables the best aerodynamics in the portfolio and therefore greater efficiency. It will inspire enthusiasm for e-mobility with its long range of well over 700 kilometers and outstanding driving dynamics."

The exterior: elegant and progressive

The body’s clean design focuses on dynamism, progressiveness, and elegance. The front is simultaneously harmonious and expressive. The slim design of the daytime running lights and the wide grille make the A6 e-tron12 appear flat and wide on the road.
A black mask surrounds the closed and inverted single frame, reflecting the distinct design language of the e-tron models. The main headlights and other functional elements, such as the Advanced Driver Assistance System (ADAS) sensors and the air intakes, are integrated into the dark mask, making them almost invisible.
The dynamic roofline of the A6 e-tron12 rests on a powerful foundation with a low ride height. The quattro blisters are those contours that emphasize the quattro drive with their sculptural and muscular shape. They are a core element of the Audi design DNA. As the heart of the car, the battery is emphasized by a black insert in the sill area. The insert gives the car a flat, slim, and dynamic appearance from the side. It extends to the rear and integrates the reflectors, giving the A6 e-tron12 a visually stretched appearance. The Avant is also characterized by a very flat roofline, with the D-pillar sloping steeply forward. An aluminum-look trim piece from the A-pillar to the roof spoiler is a new, distinctive feature of the A6 Avant e-tron2 and creates a high recognizability.
The rear conveys a mixture of sporty elegance and full power. The clean architecture, combined with the continuous and three-dimensional light strip, gives the new A6 e-tron12 clarity and aplomb. A striking spoiler lip finishes off the rear of the Sportback, and the eye-catching rear diffuser further emphasizes the sporty and dynamic look of the rear.
The Audi A6 e-tron12 comes with 19-inch five-arm dynamic wheels, designed as aero wheels, as standard while the S line gets 20-inch "five-spoke tripod" wheels in graphite gray. The S6 e-tron34 comes with 20-inch wheels as standard. Stunning wheels up to 21 inches are available as an option. Nine distinctive designs - from sporty to elegant, are available, including six from
Audi Sport.
The exterior of the Audi A6 e-tron12 differs between the variants basic, S line and S model. Up to eight exterior colors are available at market launch, including the standard color Magnetic gray solid as well as Glacier white metallic, Typhoon gray metallic and Mythos black metallic. They emphasize the exterior’s powerful and progressive design. Two blue shades, Plasma blue metallic and Malpelo blue metallic, are also available. Daytona gray pearl effect and Siam beige metallic are reserved exclusively for the S line variant and the S model.

Best in class: outstanding aerodynamics

Superior aerodynamics is a core component of the long history of successes for Audi. The aerodynamic heroes of the past, such as the Audi 100 (C3) and the Audi 80 (B3), also belong to the mid-size segment.
The legendary cw value of the third-generation Audi 100 meant it was called the "aerodynamics world champion of all classes". With a cw -value of 0.30, Audi outclassed its competitors in 1982 – and continued to do so for many years. Today, the Audi A6 e-tron12 is writing a new chapter in this success story.
At Audi, sporty design and aerodynamics do not contradict each other: Optimal basic tuning and numerous detail optimizations contribute to excellent aerodynamics and ensure an exceptionally low cw value of 0.21 for the Sportback, making it the best Audi of all time in terms of aerodynamics and the most aerodynamic vehicle in the entire VW Group. The Avant also achieves a very good cw value of 0.24, making it one of the best in its segment.

The front is aerodynamically optimized and has air curtains that positively influence the flow around the front and the wheels. The greenhouse is extremely slim, and the roofline slopes towards the rear. Moreover, a controllable cool-air intake under the Singleframe of the Audi A6 e-tron12 ensures the airstream can flow around this zone with minimal losses. Audi has further optimized this system with additional components. The underbody also plays a vital role in the aerodynamics concept through a high degree of sealing and small optimizations of various components. These include specially adapted wheel trims and 3D bumps ahead of the front wheels, which are individually optimized for the Sportback and Avant, the undertray, the battery, the rear axle, and sill panels. A wide and aerodynamically optimized diffuser achieves the optimum balance between lift at the rear axle and cw value. The Avant is also equipped with an additional spoiler on the diffuser. Aero elements in the form of side spoilers at the rear of the A6 Avant e-tron2 enable controlled stall. The low roof edge spoiler contributes to a small "still water area" behind the vehicle, which also improves the aerodynamics.
Aero optimizations offered by some of the wheels of various sizes round off the aerodynamic concept. For example, an attractive 21’’ aero wheel with plastic covers is offered. The optional virtual exterior mirrors are among the proven aerodynamic components that are already familiar from the Audi Q8 e-tron. Their second generation is used on the Audi A6 e-tron12, and they can now fold electrically. The compact cameras have a flow-optimized shape, which reduces the front area of the vehicle and improves the drag coefficient.

Innovative lighting technology

With the new Audi A6 e-tron12, Audi is underlining its leading role in lighting design and technology - an essential part of the Audi DNA. The headlights and rear lights have a three-dimensional design and offer digital light signatures, bringing the physical and digital worlds together. At the front, the Audi A6 e-tron family offers digital daytime running lights with LED technology as an option as well as second-generation digital OLED rear lights.
With around 45 segments per digital OLED panel, the A6 e-tron12 enables car-to-x communication and increases road safety. Light appears more vivid and intelligent on the new Audi A6 e-tron12 thanks to the perfect symbiosis between the lighting design and the new technology. Turning to the second-generation digital OLED rear lights, ten OLED panels with 450 segments use a specially developed algorithm to generate a new image several times per second. The active digital light signature also points the way to the future of Audi lighting technology. A software module in one of the five domain computers of the Audi A6 e-tron12 makes this light signature possible. At the front, the active digital light signature is created by the algorithm’s interaction with twelve dimmable segments. At the rear, all digital OLED segments are used for this purpose. The individual light segments interact in such a way that the overall luminous intensity of the light signature does not vary.
Audi is establishing new levels of lighting design, functionality, and safety with the second generation of digital OLED rear lights. Audi has also further developed its safety functions. The proximity detection that is already familiar from other Audi models has been expanded in the new A6 e-tron12 to include the communication light. It warns other road users of accidents and breakdowns. In addition to the regular taillight graphics, the communication light displays a specific static taillight signature with integrated warning symbols in the digital OLED rear light 2.0 in critical driving or traffic situations.
The technology used also sets new standards in terms of individualization: with eight digital light signatures in the newly designed digital daytime running lights of the Matrix LED headlights and in the digital OLED rear lights 2.0, drivers can personalize their A6 e-tron12 in a completely new way, depending on the selected equipment.
A particular highlight of the new Audi A6 e-tron12 is the equipment-dependent illumination of the four rings at the rear. This strongly emphasizes the Audi corporate identity and gives the new A6 e-tron12 its very own personality.

Interior and MMI panoramic display

The interior of the Audi A6 e-tron12 is consistently geared towards the users’ needs. The three-dimensional and high-contrast design deliberately places elements in the foreground or background, creating a spatial architecture tailored to the occupants in terms of design and ergonomics. The MMI panoramic display, with its curved design and OLED technology, consists of the 11.9-inch Audi virtual cockpit and the 14.5-inch MMI touch display and, together with the 10.9-inch MMI front passenger display, forms a digital stage with visually clear design.
Active Privacy Mode allows the front seat passenger to enjoy entertainment content while traveling, such as watching movies or streaming series, without distracting the driver. Depending on the current speed, and seat occupancy, the light is directed (privacy mode on) or diffused (content visible to all).
Audi is taking a significant step forward in display technology with the optional augmented reality head-up display (AR HuD), another central element of the digital stage.
The display reflects a large, tilted image plane across the windshield towards the driver. It shows relevant information such as speed, traffic signs, assistance, and navigation symbols.
The interior creates a homely ambiance. The “soft wrap” extends from door to door across the entire panel width, creating a homogeneous and enveloping feeling of space. The materials were selected from a functional perspective. At the same time, they ensure a clear design differentiation of the various areas in the vehicle’s interior. Comfort-oriented areas are designed with generous surfaces and soft materials. In contrast, the precisely designed control areas in high-quality, high-gloss black emphasize the clarity of interaction with the vehicle. The low-lying, slim air vents seem to disappear into the background. The displays of the optional virtual exterior mirrors are located inside the doors, clearly visible in the angle of the A-pillar and the door sill.

A digital wrap is also created here, which extends from mirror to mirror across the entire digital instrument panel and is connected via the dynamic interaction light at the base of the windshield. Essential functions such as mirror adjustment, lighting, and locking systems are integrated compactly into the central control panel in the driver's door. An optional four-zone automatic air conditioning system and the air quality package with aroma fragrance and ionizer complete the elegant ambiance.

A smart panoramic glass roof with switchable transparency

An optional innovative panoramic glass roof further enhances the vehicles. In contrast to previous types, the panoramic roof’s smart glass minimizes direct sunlight and becomes opaque at the touch of a button. This works with PDLC technology (polymer-dispersed liquid crystal), which can switch from transparent to opaque. Electrically switchable glass components contain two PDLC film elements, between which the liquid crystals giving them their name float. If no voltage is applied, the crystals form an opaque layer, making the glass roof non-transparent. If voltage is applied, the crystals align so the roof becomes transparent. It can be individually controlled like a "digital curtain" via a button in the roof module; customers can choose from four presets.

Infotainment - integrating the digital world of customers

The infotainment system uses Android Automotive OS as its operating system. The A6 e-tron12 updates its content via over-the-air updates. Therefore, the latest Audi connect services and the enhanced e-tron route planner, which comes as standard, are always up to date. Apps such as YouTube are available via the Audi Application Store for third-party apps, which is integrated directly into the MMI and does not require a smartphone to use.
The store gives customers access to a wide range of apps. At the A6 e-tron12 launch, various applications will be available from categories including: Music, Video, Gaming, Navigation, Parking and Charging, Productivity, Weather, and News Services. The store is constantly expanding, and the app portfolio is market-specific.
In addition to the improved and more intuitive touch operation, the new display and operating concept addresses global trends toward interaction. For example, voice control has been significantly expanded and now plays a key role. The vehicle’s self-learning voice assistant, the Audi assistant, can control numerous vehicle functions.
The Audi assistant has access to additional online content, such as weather and general knowledge. Via a connection to ChatGPT (provided via Microsoft Azure OpenAI Service) customers can interact with their car using natural language and listen to the information they would like to know while driving.
The Audi assistant automatically recognizes whether to execute a vehicle function, search for a destination, or, for example, provide the weather forecast. The Audi system only forwards queries to ChatGPT when it cannot answer general knowledge questions. Drivers enjoy a seamless experience as all the functions are integrated into the Audi assistant.
The Bang & Olufsen Premium Sound System with headrest loudspeakers ensures optimum sound. A highly efficient amplifier drives 20 loudspeakers with 830 watts of power. Four of these are integrated into the front seat headrests, enabling Audi to provide personal surround sound, personal navigation announcements, and one-on-one phone calls. Additional loudspeakers in the A-pillar and mid-range speakers create an incomparable 3D surround sound. The dynamic interaction light offers a variety of communication functions, supporting the vehicle's interaction with the occupants. It spans the interior and cockpit below the windshield in the shape of a generous arc.

Impressive range and charging performance

Powerful, compact, and highly efficient electric motors and a lithium-ion battery newly developed for the PPE consisting of twelve modules and 180 prismatic cells with a total gross capacity of 100 kWh (94.9 kWh net) ensure a range of up to 756 kilometers (A6 Sportback e-tron1 ) and up to 720 kilometers (A6 Avant e-tron2 ). With a system output of up to 270 kW in the A6 Sportback/Avant e-tron12 performance (power consumption in kWh/100 km (62.1 mi) combined: 17.0-14.0; CO2 emissions in g/km combined: 0; CO2 class: A), the new Audi A6 e-tron12 provides the sporty driving experience Audi is known for. The Audi A6 e-tron performance12 accelerates from zero to 100 km/h in 5.4 seconds. Its top speed is 210 km/h. The S6 e-tron34 provides a system output of 370 kW (405 kW with launch control).
The S6 Sportback e-tron3 and the S6 Avant e-tron4 accelerate from 0 to 100 km/h in 3.9 seconds (power consumption in kWh/100 km (62.1 mi) combined: 17.4-15.7; CO2 emissions in g/km combined: 0; CO2 class: A). The top speed is 240 km/h. Its range is up to 675 kilometers (S6 Sportback e-tron3 ) and up to 647 kilometers (S6 Avant e-tron4 ).
The A6 e-tron performance12 (270 kW) with rear-wheel drive and the S6 e-tron34 (370 kW) with quattro all-wheel drive, both as Sportback and Avant, will be available on launch. Depending on the market, further models with rear-wheel drive or quattro all-wheel drive will follow at a later date.
Thanks to 800-volt technology and a maximum DC charging capacity of 270 kW as standard, short charging stops are possible with the Audi A6 e-tron12. This means the A6 Sportback e-tron performance1 can be recharged at an appropriate charging station (High Power Charging, HPC) for a range of up to 310 kilometers in just ten minutes. The State of Charge (SoC) increases from 10 to 80 percent in 21 minutes. Intelligent high-performance and predictive thermal management are key components of this impressive charging performance. Equipped with Plug & Charge, the vehicle authorizes itself at compatible charging stations when the charging cable is plugged in and activates the charging process. The charging process is fully automatic. If a charging station works with 400-volt technology, the Audi A6 e-tron12 can use bank charging. To enable this, the 800-volt battery is split into two banks, each with a voltage of 400 volts, which can then be charged in parallel with up to 135 kW. AC charging with up to 11 kW is possible at standard home chargers. A 22 kW AC charging option will be offered later.
The advanced recuperation (regenerative braking) system is an important component in increasing the efficiency and range of the Audi A6 e-tron12. This system can handle around 95 percent of everyday braking processes. The Audi A6 e-tron12 recuperates up to 220 kW. The temperature and the battery’s state of charge play a key role here. Recuperation occurs on the front and rear axles, with minor deceleration handled by the rear axle for efficiency reasons. In addition, a higher regenerative braking performance is possible on the rear axle due to the more powerful electric motor.
The integrated Brake System (iBS) that is familiar in previous e-tron models has been enhanced significantly as part of the Premium Platform Electric. Now, the described axle-specific brake blending between the mechanical friction brake and regenerative braking via the electric motors is possible.
As is typical for Audi, the Audi A6 e-tron12 also offers the option of two-stage recuperation, which can be adjusted using the paddles on the steering wheel. Coasting is also possible. Here, the vehicle rolls without additional drag when the driver takes their foot off the accelerator pedal. Another variant of the A6 e-tron12 is the “B” driving mode, which comes close to what is colloquially called the “one-pedal feeling”. This mode offers the strongest recuperation deceleration. With an anticipatory driving style, almost all deceleration can be managed without pressing the brake pedal in driving mode “B”.

Precise driving dynamics, high comfort

The typical Audi DNA is also evident in the suspension. Here, there is a precisely defined set-up philosophy, and the suspension control systems are accurately coordinated with each other. The directly tuned front axle significantly influences the driving dynamics of the A6 e-tron12, making the vehicle feel particularly agile.
The optional adaptive air suspension – an air suspension system with controlled damping – lends the vehicle a broad spread between high ride comfort and sporty handling. Depending on the speed and individual preferences, it adapts to specific road conditions and regulates the body’s ride height at four different levels. The efficiency mode in Audi drive select is a special feature. In efficiency mode, the suspension lowers the body by up to 20 millimeters depending on the speed, thus improving the vehicle’s aerodynamics. This serves to optimize energy consumption and increase range.
The rear-biased all-wheel drive system in the Audi S6 e-tron34 enhances the driving dynamics with a highly variable torque distribution. The different dimensions of the electric motors on the rear and front axles enable rear-biased torque distribution even under full load. The Audi S6 e-tron34 and A6 e-tron12 are equipped with differently sized tires on the front and rear axles, further improving stability and sportiness.

Always ready to assist: the driver assistance systems

With the A6 e-tron12 driver assistance systems, Audi provides a wide range of functions that make everyday life easier and significantly increase road safety for all road users.

The adaptive driving assistant plus is a new feature of the A6 e-tron12. It supports the driver when accelerating, braking, maintaining speed and the set distance, and with lane guidance. This can increase driving comfort, especially on long journeys. In addition to various sensors, depending on the region, the system uses high-resolution map data and swarm data from other vehicles aggregated in the cloud to improve driving behavior. Applying this fusion of information, the vehicle calculates the route ahead to enable a comfortable driving experience across the entire speed range and in traffic jams.

Park assist plus, a reversing camera, the traffic sign-based speed limiter, camera-based traffic sign recognition, adaptive cruise control, park assist plus with distance display, lane departure warning, and distraction and drowsiness warning will come as standard at market launch.

Market launch and prices

The powerful, sporty and perfectly proportioned A6 e-tron12 and the S6 e-tron34, both as Sportback and Avant, will be available to order from September 2024. Prices for the upper mid-range model at market launch are 75,600 euros for the A6 Sportback e-tron performance1 and 77,250 euros for the A6 Avant e-tron performance2. The S6 Sportback e-tron3 costs 99,500 euros and the price for the S6 Avant e-tron4 is 101,150 euros. Further models with rear-wheel or quattro drive will follow at a later date, depending on the market. A model with a smaller battery will represent an attractive entry into the A6 e-tron family.

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The New A6 E-Tron Is the Most Aerodynamic Audi Ever
There's also a wagon, but it's not coming to the United States.


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Audi's early electric efforts focused on crossovers but the German luxury brand is now ready to diversify its EV portfolio. Say hello to the A6 Sportback E-Tron and its more practical Avant sibling that America won't get. The newcomers ride on the same PPE platform that has underpinned the Q6 E-Tron models and the new Porsche Macan.

Because almost everything these days must have split headlights for some reason, the A6 E-Tron duo embraces the trend with the main lights below a separate strip of daytime running lights and turn signals. The European version has adaptive matrix LEDs and configurable light signatures but surprise surprise, we won't get those in the United States due to regulations. We can say the same for the side cameras as the North American version will stick to traditional mirrors. Bummer.

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Unlike the Q6 E-Tron we mentioned earlier with its conventional door handles sticking out from the body, the A6 E-Tron models have a sleeker profile thanks to flush door handles. Since it's badged as a Sportback, the regular A6 is technically a hatchback/liftback with a more practical tailgate. We're noticing some similarities between this car and the new A5 Sportback but that one has a prettier face with one-piece lights.

Audi touts a drag coefficient of just 0.21 for the Sportback but the US-spec car won't be able to match that. The Cd figure is for a version with a Euro-specific wheel design and aero-optimized side cameras. The A6 E-Tron is the most aerodynamic Audi road-going car of all time. It's also the most aero-efficient Volkswagen Group product currently on sale. However, the rare VW XL1 did it better, at just 0.189. As expected, the A6 E-Tron Avant is less slippery, but a Cd of 0.24 for a wagon is not too shabby.

Much like the exterior resembles the gas-powered A5, the cabin also looks instantly familiar. Yes, that means an extra 10.9-inch touchscreen just for the passenger. On the base A5 without the additional display, the dashboard looks weird. The center is dominated by a 14.5-inch display while the driver gets an 11.9-inch digital instrument cluster–just like in the new A5.

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Audi intends to sell the A6 Sportback E-Tron in the US in three flavors: rear-wheel drive, Quattro, and the hotter S6. The base model will have 362 horsepower on tap, giving it a 0 to 60 mph sprint in an estimated 5.2 seconds and a top speed of 130 mph. Step up to the midrange model and there will be an e-motor at the front axle. Combined, output will rise to 422 hp, slashing the sprint to 4.3 seconds while retaining the top speed.

As for the flagship, the S6 Sportback E-Tron will have 496 hp at the driver's disposal. Using launch control, the total system output temporarily rises to 543 hp, enough for the sprint to be completed in just 3.7 seconds. Flat out, the performance version will do 149 mph.

Regardless of choice, all three share a lithium-ion battery pack with a usable capacity of 94.4 kWh. It supports DC charging at up to 270 kW, in which case it'll take 21 minutes to juice up the battery from 10 to 80 percent.

Audi A6 Sportback E-Tron RWDAudi A6 Sportback E-Tron QuattroAudi S6 Sportback E-Tron
Horsepower362 hp422 hp496 hp (543 hp with launch control)
0-60 MPH5.2 seconds4.3 seconds3.7 seconds
Top Speed130 mph130 mph149 mph
Battery100 kWh (94.4 kWh net)100 kWh (94.4 kWh net)100 kWh (94.4 kWh net)
Full technical specifications for the A6 Sportback E-Tron destined for America will be disclosed closer to its market launch. Meanwhile, we do know its Euro cousin in RWD guise will cover more than 466 miles based on Audi's estimations. The less aerodynamic wagon should do over 447 miles. Predictably, the beefier S versions are less efficient, at 416 miles for the Sportback and 398 miles for the Avant.

The WLTP range isn't available for now, but whatever it is, the EPA number for the US-spec car is likely to be lower. Looking at rivals, the most frugal BMW i5 sold in America does 295 miles on a single charge. The thriftiest Mercedes EQE can travel for 298 miles while a Tesla Model S is rated at up to 402 miles.

There's more to the not-for-America Avant than its longer roof since Audi has made additional changes. The wagon gets an extra spoiler on the rear diffuser and side spoilers at the back to achieve that remarkable drag coefficient. If you're more interested in performance rather than range, the electric family hauler also gets the spicy S6 treatment for a run to 62 mph in 3.9 seconds.

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Pricing info for the US model will be published in due course. We do know the A6 E-Tron starts at €75,600 ($81,800) in Germany for the base Sportback and rises to €101,150 ($109,000) for the S6 E-Tron in Avant guise. In Europe, the order books open in September. Audi says additional rear- and all-wheel-drive derivatives will follow.

By introducing an electric A6, Audi signals the beginning of the end for the gas-powered A6. The next ICE model will transition to the A7 moniker. It's part of an updated nomenclature to have all the electric cars carry even numbers and combustion vehicles odd numbers. The revised naming strategy is already in place for the new A5 Sportback/A5 Avant with conventional powertrains, freeing up room in the lineup for a future electric A4. Similarly, the next A8 will be an EV.

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The interior looks very stylish although maybe too much like the A5, but I do like the seats they look very comfy in the cloth and I like cloth panels on doors and upper dash and center armrest cover.

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Man, this is a tough room! Of all three of the German electric mid-size offerings, I probably like the A6 most just based on design alone.

Mercedes EQ's doesn't have Merc's visual IP and so if it didn't have the 3-star on it, I would have trouble calling it a Merc. That may very well explain their penchant for putting the 3-star emblem everywhere they can (or can't but they still will do) in order to ID it as a Merc.

The i5, and the whole 5er range as a whole, has made me madder as time marches on. A great lesson on how to squander built-up brand equity among its fans. I am going to be seriously pissed if they butcher the upcoming 3er as much as they have the 5er.

Yes, this A6 is chonkier in the mid-section. Perhaps I can forgive it, because, well, I sympathize with its plight these days. Whereas my excuse (and, yes, it's an excuse) is that I need to do more cardio and I need to stay away from the all those oh-so tasty carbs. The A6's excuse is a bit more legit in that it's a common plight among the BEV crowd for having to accommodate those batteries if you want to employ a skateboard architecture.

I am not a fan of Audi's Screen-a-palooza interior, this is where BMW and the non-Hype(r)screen EQ's have the edge. Unless, that is if the passenger screen is optional on the Audi, then it's wash.

BEVs, as a whole, just don't inspire nearly as much as its more mechanical ICE counterparts. There a very few BEVs that are going to give us the feels. And those that do leverage a good bit nostalgia in order to get it done, i.e. Renault and Honda. From an enthusiast's perspective, it sucks, but them's the times.
 
Looks tall, what is the height of this thing?

1442mm for the Sportback and 1454mm for the Avant. Relatively low actually.

The final serial production design of the A6 etron was frozen during the Dr. Diess/Markus Duesmann era. Actually, I find it conceivable that their successors, Oliver Blume and Gernot Döllner, did not nor do not find the car particularly attractive. And with Marc Lichte rather abruptly having been replaced more recently, one does tend to wonder.
 
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Surprisingly its about the same size as the current A6 and smaller than the i5

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The A6 Sportback looks alot nicer in darker colours especially Plasma blue metallic suits it very well.

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Once again the wagon looks better than the sedan. The sedan is both bloated and bland ASF. The wagon hides the pregnant battery pack look better I guess. Interior is interesting.

M
 
Interesting to compare the interiors of the A5 to the A6 E-tron, they are so similar that only the very keen eye can spot any differences.

A5 Interior:

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A6 Interior:

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I wonder how they managed to make the A6 look so ugly when they succeeded in making the e-tron GT (the Taycan sister car) look so good? Perhaps the answer is that the latter was designed by Porsche and the former by Audi?

In any case, this looks like a re-bodied version of the VW ID7 which is one of the ugliest ev’s out there. Does anyone know if the two actually share their chassis and drivetrain?
 

Audi

Audi AG is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, the company’s origins date back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch (1868–1951). Two other manufacturers (DKW and Wanderer) also contributed to the foundation of Auto Union in 1932. The modern Audi era began in the 1960s, when Volkswagen acquired Auto Union from Daimler-Benz, and merged it with NSU Motorenwerke in 1969.
Official website: Audi (Global), Audi (USA)

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