Untertürkheim
Turbo Tüftler
- Messages
- 282
The market for the W211 E400 CDI was also very small. I remember seeing an Auto Motor und Sport E-Class Market Share chart which was dominated by the E220 CDI with over 50%. The E55 AMG and E400 CDI made up together only 2% of the total E-Class sales in Europe. That's incredibly small.
Overall the E400 CDI was a decent car but it wasn't that economical and virtually a car that was bought by "prestige-freaks", who wanted the badge and exclusivity of an E400 CDI. There is a guy in Mühldorf I know that has a white W211 E400 CDI Avantgarde. He's in his early 70s and I often see him and his wife taking trips with the car (that town is a small place, you see people you know often). When I had a summer job at Mercedes I would see him at least once a week when he'd bring his car in for a carwash. He would be in the showroom checking out the E-Class and S-Class models mainly and talking to some of the salesmen. One of them then told me that this dude is mainly interested in V8 diesels, which means the E400 CDI, S400 CDI (S420 CDI), G400 CDI and ML400 CDI.
I would have to say it is all a matter of perspective. Considering the CLS is itself a relatively limited production model, and the chassis has already been developed for this engine, it seems only logical to offer it.
Keep in mind that the 420CDI may not seem efficient compared to the smaller diesel engines, but it is still more efficient than any of the gasoline engines in the CLS worldwide, and more efficient than any MB engine sold in the US with the exception of the E320 Bluetec.
I think if marketed properly (which should be easy since this engine has more torque than the AMG 6.2 and uses less fuel than any gasoline engine offered), it would be a huge success in the US, and should still be a preferable offering to the other high performance engines offered elsewhere.