Båstad/Munich. The Aurora 2025 returned from June 27 to 29 at Norrvikens Trädgårdar, showcasing a remarkable collection of unique vehicles. In this exclusive setting, automotive culture, art and Scandinavian style come together in a fascinating way. A special highlight this year: the presentation of four BMW Art Cars from the world-famous BMW Art Car Collection. The iconic vehicles were shown side by side with selected BMW Classic models and exceptional collector's items from Scandinavia. BMW Group proudly partners with The Aurora since last year.
50 Years of BMW Art Cars
This year’s partnership also celebrated a milestone in BMW’s cultural legacy: the 50th anniversary of the BMW Art Car Collection. Since 1975, 20 artists have transformed BMW vehicles into “rolling sculptures”. On the occasion of the anniversary, four of the most famous cars from the collection were on display at The Aurora 2025:
- Alexander Calder: BMW 3.0 CSL (1975)
- Roy Lichtenstein: BMW 320 Group 5 (1977)
- Andy Warhol: BMW M1 Group 4 (1979)
- Jeff Koons: BMW M3 GT2 (2010)
This year’s exhibition at the event not only celebrated the artistic legacy of these masterpieces but also emphasizes BMW’s commitment to cultural engagement and innovation.
"BMW has always believed in the synergy between art and mobility," said Stefan Teuchert, President & CEO, BMW Northern Europe. "The Aurora provides a unique platform to showcase our Art Cars alongside our latest models, merging our rich heritage with the future of mobility in an inspiring way."
In addition to the Art Cars, The Aurora featured a stunning array of extraordinary vehicles from BMW, MINI, Rolls-Royce, and BMW Motorrad, including historical models and modern editions. Visitors had the opportunity to experience the full potential of the BMW Individual program, showcasing the brand's dedication to customization and exclusivity.
"The Aurora is not just an automotive event; it’s a celebration of creativity, innovation, and the rich history of BMW," said Filip Larsson, CEO of The Aurora. "We are thrilled to have BMW as our main partner, bringing their iconic Art Cars and extraordinary vehicles to our attendees."
The BMW Group's Cultural Engagement, with exclusive updates and deeper insights into its global initiatives can be followed on Instagram at @BMWGroupCulture.
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