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SUBARU will exhibit at the Japan Mobility Show 2025 (Press Days: October 29–30, 2025 / Public Days: October 31–November 9).
The exhibit concept for this year is "Highlighting the Brand."
Based on the philosophy of "Human-centered Monozukuri (craftsmanship)," SUBARU has consistently offered "Enjoyment and Peace of Mind" as an enduring value, continuously refining its technology and products while staying close to its customers.
To ensure SUBARU remains a "Different" presence for its customers going forward, the company will deepen its connection and rapport with them by accentuating two core themes, both founded on "Enjoyment and Peace of Mind": the Performance scene, which expresses the joy of driving, and the Adventure scene, which conveys the excitement of embarking on an exploration.
In the area creating the Performance scene within the booth, SUBARU will showcase two globally-premiering "STI" concept models. In the area dedicated to the Adventure scene, distinctive models like the "Wilderness" series will be exhibited, demonstrating the appeal of the SUBARU brand.
The press conference will be held on October 29 at 12:30 PM at the SUBARU booth (Tokyo Big Sight, East Exhibition Hall, East 5 Hall). It will feature a presentation by President and CEO, Atsushi Osaki, and will be streamed live on SUBARU On-Tube.
Performance-E STI Concept
This is a battery electric vehicle (BEV)-based concept model that expresses the future of the Performance scene, leading SUBARU's new generation.
It features an exciting proportion that evokes exhilaration, seamlessly blending high aerodynamic performance and practicality with a design that also recalls heritage. It realizes an easy-to-drive layout and a comfortable, open interior space. Furthermore, by adopting various innovative technologies, this model proposes an emotional driving experience that allows the driver to control the vehicle exactly as intended.
Performance-B STI concept
This is an internal combustion engine (ICE)-based concept model that symbolizes SUBARU's Performance scene.
It features a design that achieves a balance between high performance, power, and practicality. Furthermore, by flexibly arranging core SUBARU assets such as the horizontally-opposed turbo engine and Symmetrical AWD, which the company has continuously refined, this model expands SUBARU's range of options and proposes the enjoyment of driving to a wider range of customers.
The exhibit concept for this year is "Highlighting the Brand."
Based on the philosophy of "Human-centered Monozukuri (craftsmanship)," SUBARU has consistently offered "Enjoyment and Peace of Mind" as an enduring value, continuously refining its technology and products while staying close to its customers.
To ensure SUBARU remains a "Different" presence for its customers going forward, the company will deepen its connection and rapport with them by accentuating two core themes, both founded on "Enjoyment and Peace of Mind": the Performance scene, which expresses the joy of driving, and the Adventure scene, which conveys the excitement of embarking on an exploration.
In the area creating the Performance scene within the booth, SUBARU will showcase two globally-premiering "STI" concept models. In the area dedicated to the Adventure scene, distinctive models like the "Wilderness" series will be exhibited, demonstrating the appeal of the SUBARU brand.
The press conference will be held on October 29 at 12:30 PM at the SUBARU booth (Tokyo Big Sight, East Exhibition Hall, East 5 Hall). It will feature a presentation by President and CEO, Atsushi Osaki, and will be streamed live on SUBARU On-Tube.
Performance-E STI Concept
This is a battery electric vehicle (BEV)-based concept model that expresses the future of the Performance scene, leading SUBARU's new generation.
It features an exciting proportion that evokes exhilaration, seamlessly blending high aerodynamic performance and practicality with a design that also recalls heritage. It realizes an easy-to-drive layout and a comfortable, open interior space. Furthermore, by adopting various innovative technologies, this model proposes an emotional driving experience that allows the driver to control the vehicle exactly as intended.
Performance-B STI concept
This is an internal combustion engine (ICE)-based concept model that symbolizes SUBARU's Performance scene.
It features a design that achieves a balance between high performance, power, and practicality. Furthermore, by flexibly arranging core SUBARU assets such as the horizontally-opposed turbo engine and Symmetrical AWD, which the company has continuously refined, this model expands SUBARU's range of options and proposes the enjoyment of driving to a wider range of customers.
