Special Report: The mighty Aston roars back

[Zafiro]

SOURCE

 

[Giannis]

thanks for the good news Just_me!!!

 

[zetableh]

Yay!

 

[donau]

...Since he took the helm in 2000, production has risen from 300 cars a year to 5,000 — and about 70% of Astons are now sold outside Britain.

Great for the business, hope they will be able to maintain some exclusivity with selected models.

....The latest Bond car, the DBS, will be launched as a £160,000 limited-run production model next summer.

This is good!

“The DB9 is the most beautiful, aesthetic car in the world. There is no competition. This is the base factor for its success.”

Can't deny that it is beautiful. The car is drop dead gorgeous.

....Bez believes Aston has created its own market. Ferraris are “too loud”, he said, Bentleys “too big”, and Porsches “mass produced”. An Aston appeals to wealthy buyers who want the sports performance and exclusivity of an Italian sports car, but with a touch of “English understatement”.

I think he'll face the mass production issue with Aston as well in time to come, the same as Porsche. The key will be to always have enough exclusive models with very limited production runs so that the overall perception will remain that of exclusiveness.