- Messages
- 20,083
- Name
- Martin
I admire the rationale behind the Exeo. Unfortunately, the execution isn't ideal.
Look, the A4 B6/B7, introduced a whole new level of sophistication in the FWD premium compact class. It was this series that stepped up to the plate and placed Audi in true contention in the 3 series class. To this day, the underpinnings remain sophisticated and surpassed only by the new B8 when it comes to FWD platforms. So the strategy is spot on; it's like keeping all those hardly worn, expensive designer kids wear for the second child. Why go and tool up an entire plant for a SEAT that's never really going to be anything more than a left-field buyer's choice. Rather get some more mileage out of the existing plant and tooling - much better for ROI.
Unfortunately, the B6/B7 is quite distinctive in its shape and so attempts to hide the obvious lineage have fallen short of the mark. The front styling is iffy, the wing mirrors on stalks are ugly and the rear end detailing is dull with a capital D.
So, in all, right idea, wrong answer. Pity.
Look, the A4 B6/B7, introduced a whole new level of sophistication in the FWD premium compact class. It was this series that stepped up to the plate and placed Audi in true contention in the 3 series class. To this day, the underpinnings remain sophisticated and surpassed only by the new B8 when it comes to FWD platforms. So the strategy is spot on; it's like keeping all those hardly worn, expensive designer kids wear for the second child. Why go and tool up an entire plant for a SEAT that's never really going to be anything more than a left-field buyer's choice. Rather get some more mileage out of the existing plant and tooling - much better for ROI.
Unfortunately, the B6/B7 is quite distinctive in its shape and so attempts to hide the obvious lineage have fallen short of the mark. The front styling is iffy, the wing mirrors on stalks are ugly and the rear end detailing is dull with a capital D.
So, in all, right idea, wrong answer. Pity.

