Concept Rolls Royce Phantasm Design Concept Frees Itself from Tradition


Future car concepts, design studies, upcoming tech, and what may come next

JHF

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Rolls Royce is a brand built on tradition, but that's no reason to let it get stale like it did in the 1980s and 1990s.
modernized Rolls Royce from top to bottom, all while keeping true to the firm's historic values.

But what if someone were to break Rolls Royce from most of its traditions, what would such a car be and look like?

That's what transportation designer Aldo Schurmann is exploring here with his Phantasm Concept renders. It's a study for an dynamic Grand Tourer coupe of the sort you'd expect to wear an Italian automaker's badges.

But that's the problem I see with this study, because with the exception of the front end design and the leather wrap-around belt on the fenders, this looks too much like a Pininfarina-penned project for Ferrari or Maserati.

What do you say?

Designer: Aldo Schurmann




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The side profile reminds me of the Z4 Coupé. Anyway, I don't see RR doing anything like this in the near future.
 
Lol. This is like one of those tests that Psychologists hold up with random blotches and ask you to identify what you see. Everyone is seeing something different in this car. :D
 

Rolls-Royce

Rolls-Royce Motor Cars Limited is a British luxury automobile maker and a wholly-owned subsidiary of BMW AG since 2003 - as the exclusive manufacturer of Rolls-Royce-branded motor cars. The company is headquartered in Goodwood, West Sussex, England, United Kingdom. BMW AG has no direct relationship with Rolls-Royce-branded vehicles produced before 2003, other than having briefly supplied components and engines. From 1906 to 2003, cars were manufactured and marketed under the Rolls-Royce brand by Rolls-Royce Motors. The Bentley Motors Limited subsidiary of Volkswagen AG is its direct successor.
Official website: Rolls-Royce

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