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Already posted and even moved to a thread of its own bro...
Rainer271
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Interview with Torsten Müller-Ötvös, Rolls Royce CEO
A few days ago, Rolls Royce recently launched its Vision NEXT 100, the very first “Vision Vehicle” to ever come from the famous British brand. While Rolls Royce’s parent company, BMW, has launched a few, this is the first for Rolls, so it’s a big deal. It also strays quite a bit from the traditional Rolls Royce ethos, being fully autonomous and very high-tech. So, naturally, we wanted to hear what Rolls Royce CEO, Torsten Müller-Ötvös, had to say about it.
When asked about the electric drivetrain, as well as the rest of the tech, something not traditionally found on Rolls Royce products, Müller-Ötvös said “We are definitely mulling an alternative drivetrain for the future, for sure, and we might have to bring it to the market sooner than later.” Müller-Ötvös also wanted the Rolls Royce team to create something with the vision of the year 2040 in mind, so as to not limit the team in anyway. “My clear instruction to the team was, ‘I would love to see a real lighthouse for us, something very forward thinking and forward looking. Free you mind, Dream it up'”.
The idea of an autonomous Rolls is also a strange one. But it’s something that Müller-Ötvös knows will be inevitable. “So we also asked our customers ‘what’s your thought?’ and our customers and patrons didn’t want to drive around in bubbles but they want, what I would call, a sort of private transportation that also sets them apart from what the rest of the world would drive.”
One of the more interesting aspects of this Rolls Royce Vision NEXT 100 is the idea of bringing back coachbuilding. With the ability to use active materials and 3D printed body panels, the Rolls Royce team will be able to actually create different looking cars for different customers, depending on their preferences. The Rolls Royce brand already has a very high level of customization offered to its customers, but Müller-Ötvös feels that it will increase in the future. So he was asked if there was anything too far-out that a customer would ask for, but might not fit into the Rolls Royce brand.
“What we have never done, is overruled our customers choices or wishes, because it is very hard to make a judgement on your individual taste to say ‘this is right’ or ‘that is wrong’ and particularly when it comes to materials or shapes, whatever people are dreaming of. It’s very much cultural, so we respect that.”
Müller-Ötvös also hinted that we can expect alternative drivetrains in the next-generation of Rolls Royce models, which will start in 2018, as they will be built on the BMW Group’s new aluminum-intensive architecture which is built with alternative drivetrains in mind. He wouldn’t talk much about the upcoming Cullinan SUV, but he did say it’s scheduled to be released at the end of 2018.
So this new Rolls Royce Vision NEXT 100 is the brand’s vision for the next 25-30 years, a car coachbuilt for customers who want the most exclusive and luxurious autonomous vehicle on the market.
Source: BMWBlog
A few days ago, Rolls Royce recently launched its Vision NEXT 100, the very first “Vision Vehicle” to ever come from the famous British brand. While Rolls Royce’s parent company, BMW, has launched a few, this is the first for Rolls, so it’s a big deal. It also strays quite a bit from the traditional Rolls Royce ethos, being fully autonomous and very high-tech. So, naturally, we wanted to hear what Rolls Royce CEO, Torsten Müller-Ötvös, had to say about it.
When asked about the electric drivetrain, as well as the rest of the tech, something not traditionally found on Rolls Royce products, Müller-Ötvös said “We are definitely mulling an alternative drivetrain for the future, for sure, and we might have to bring it to the market sooner than later.” Müller-Ötvös also wanted the Rolls Royce team to create something with the vision of the year 2040 in mind, so as to not limit the team in anyway. “My clear instruction to the team was, ‘I would love to see a real lighthouse for us, something very forward thinking and forward looking. Free you mind, Dream it up'”.
The idea of an autonomous Rolls is also a strange one. But it’s something that Müller-Ötvös knows will be inevitable. “So we also asked our customers ‘what’s your thought?’ and our customers and patrons didn’t want to drive around in bubbles but they want, what I would call, a sort of private transportation that also sets them apart from what the rest of the world would drive.”
One of the more interesting aspects of this Rolls Royce Vision NEXT 100 is the idea of bringing back coachbuilding. With the ability to use active materials and 3D printed body panels, the Rolls Royce team will be able to actually create different looking cars for different customers, depending on their preferences. The Rolls Royce brand already has a very high level of customization offered to its customers, but Müller-Ötvös feels that it will increase in the future. So he was asked if there was anything too far-out that a customer would ask for, but might not fit into the Rolls Royce brand.
“What we have never done, is overruled our customers choices or wishes, because it is very hard to make a judgement on your individual taste to say ‘this is right’ or ‘that is wrong’ and particularly when it comes to materials or shapes, whatever people are dreaming of. It’s very much cultural, so we respect that.”
Müller-Ötvös also hinted that we can expect alternative drivetrains in the next-generation of Rolls Royce models, which will start in 2018, as they will be built on the BMW Group’s new aluminum-intensive architecture which is built with alternative drivetrains in mind. He wouldn’t talk much about the upcoming Cullinan SUV, but he did say it’s scheduled to be released at the end of 2018.
So this new Rolls Royce Vision NEXT 100 is the brand’s vision for the next 25-30 years, a car coachbuilt for customers who want the most exclusive and luxurious autonomous vehicle on the market.
Source: BMWBlog
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Rolls-Royce wants to modernize the appearance of its vehicles
Along with a Phantom redesign in 2018, Rolls-Royce will bring a new, fresh look to its lineup. The flagship Rolls was last redesigned in 2002 and the new one features more modern styling without losing the stately presence of the Phantom, said Rolls-Royce chief designer Giles Taylor to Automotive News. It will continue to make use of the iconic Rolls-Royce design cues, including the Parthenon, the massive grille which is synonymous with Rolls-Royce.
The new flagship will use the new Rolls-Royce aluminum space frame architecture and safety and technology features from BMW, including some self-driving features.
Next on the list to deliver a fresh image of the brand is the large, luxurious SUV which is due out in 2019. The five-seat crossover will open Rolls-Royce to a new buyer base and sales are expected to be in the thousand of units annually. It will also ride on the aluminum space frame used by the Phantom. Rolls’ SUV is rumored to be more expensive than the Bentley Bentayga and the future Lamborghini Urus.
Also in 2019, the entry-level Rolls-Royce – the Ghost – will also go through a design refresh and will continue to cater to a younger demographic.
The beautiful Wraith will get a special-edition Black Badge model this fall with an extra 51 pounds-feet of torque. The refresh won’t occur before 2019.
Source: BMWBlog
Along with a Phantom redesign in 2018, Rolls-Royce will bring a new, fresh look to its lineup. The flagship Rolls was last redesigned in 2002 and the new one features more modern styling without losing the stately presence of the Phantom, said Rolls-Royce chief designer Giles Taylor to Automotive News. It will continue to make use of the iconic Rolls-Royce design cues, including the Parthenon, the massive grille which is synonymous with Rolls-Royce.
The new flagship will use the new Rolls-Royce aluminum space frame architecture and safety and technology features from BMW, including some self-driving features.
Next on the list to deliver a fresh image of the brand is the large, luxurious SUV which is due out in 2019. The five-seat crossover will open Rolls-Royce to a new buyer base and sales are expected to be in the thousand of units annually. It will also ride on the aluminum space frame used by the Phantom. Rolls’ SUV is rumored to be more expensive than the Bentley Bentayga and the future Lamborghini Urus.
Also in 2019, the entry-level Rolls-Royce – the Ghost – will also go through a design refresh and will continue to cater to a younger demographic.
The beautiful Wraith will get a special-edition Black Badge model this fall with an extra 51 pounds-feet of torque. The refresh won’t occur before 2019.
Source: BMWBlog
slicknick
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A very welcome move IMO...Sure, keep the traditional lines, the trademark grille and the spirit of ecstasy but there is no denying that a more modern image wouldn't hurtRolls-Royce wants to modernize the appearance of its vehicles
Along with a Phantom redesign in 2018, Rolls-Royce will bring a new, fresh look to its lineup. The flagship Rolls was last redesigned in 2002 and the new one features more modern styling without losing the stately presence of the Phantom, said Rolls-Royce chief designer Giles Taylor to Automotive News. It will continue to make use of the iconic Rolls-Royce design cues, including the Parthenon, the massive grille which is synonymous with Rolls-Royce.
The new flagship will use the new Rolls-Royce aluminum space frame architecture and safety and technology features from BMW, including some self-driving features.
Next on the list to deliver a fresh image of the brand is the large, luxurious SUV which is due out in 2019. The five-seat crossover will open Rolls-Royce to a new buyer base and sales are expected to be in the thousand of units annually. It will also ride on the aluminum space frame used by the Phantom. Rolls’ SUV is rumored to be more expensive than the Bentley Bentayga and the future Lamborghini Urus.
Also in 2019, the entry-level Rolls-Royce – the Ghost – will also go through a design refresh and will continue to cater to a younger demographic.
The beautiful Wraith will get a special-edition Black Badge model this fall with an extra 51 pounds-feet of torque. The refresh won’t occur before 2019.
Source: BMWBlog
Rainer271
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Rolls-Royce announces plans for a sixth showroom in Japan
Rolls-Royce is in the business of selling the ultimate luxurious cars and it seems like business is good, as the British brand announced today that it will be opening its sixth dealership in Japan. During a visit, Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars, announced plans for further network expansion in the region. In the first half of 2017, a new dealership in Hiroshima will become the newest of its sort in the country.
The Rolls-Royce dealer network has grown rapidly in recent years. In 2013, the Osaka showroom joined Tokyo and Yokohama as the third home for the Goodwood-based company in Japan. In July 2016, the marque’s first Central Japan dealership opened its doors in the business powerhouse of Nagoya, followed soon after by the first Kyushu dealership in the thriving city of Fukuoka, which opened to customers in an interim capacity in September 2016. Hiroshima will be the first location for the Brits in the Chugoku region.
Torsten Müller-Ötvös emphasized the importance of Japan for the sustainable growth of the company he runs in Asia Pacific, stating, “Japan is the fourth largest single market for Rolls-Royce worldwide and we are confident of another strong year in 2016. Wraith, the powerful fastback coupé launched in 2013, is now our most popular model amongst Japanese customers, confirming that our new, more dynamic and contemporary design direction has been well received. Likewise, Dawn has been a phenomenal success and Japan constitutes our largest market in Asia for this model, with two thirds of customers new to Rolls-Royce. I could not think of a better time to strengthen our dealer network.”
Year to date, to the end of August, Rolls-Royce sales in Japan are up 23% over the same period of 2015. The 7th generation Rolls-Royce Phantom, for which production will end this year, has also had a strong year here, demonstrating the timeless appeal of Rolls-Royce, a motor vehicle that transcends the automotive field as a Bespoke collector’s item for the connoisseur of true luxury. The 8th generation of Rolls-Royce Phantom will arrive in 2018.
Source: BMWBlog
Rolls-Royce is in the business of selling the ultimate luxurious cars and it seems like business is good, as the British brand announced today that it will be opening its sixth dealership in Japan. During a visit, Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars, announced plans for further network expansion in the region. In the first half of 2017, a new dealership in Hiroshima will become the newest of its sort in the country.
The Rolls-Royce dealer network has grown rapidly in recent years. In 2013, the Osaka showroom joined Tokyo and Yokohama as the third home for the Goodwood-based company in Japan. In July 2016, the marque’s first Central Japan dealership opened its doors in the business powerhouse of Nagoya, followed soon after by the first Kyushu dealership in the thriving city of Fukuoka, which opened to customers in an interim capacity in September 2016. Hiroshima will be the first location for the Brits in the Chugoku region.
Torsten Müller-Ötvös emphasized the importance of Japan for the sustainable growth of the company he runs in Asia Pacific, stating, “Japan is the fourth largest single market for Rolls-Royce worldwide and we are confident of another strong year in 2016. Wraith, the powerful fastback coupé launched in 2013, is now our most popular model amongst Japanese customers, confirming that our new, more dynamic and contemporary design direction has been well received. Likewise, Dawn has been a phenomenal success and Japan constitutes our largest market in Asia for this model, with two thirds of customers new to Rolls-Royce. I could not think of a better time to strengthen our dealer network.”
Year to date, to the end of August, Rolls-Royce sales in Japan are up 23% over the same period of 2015. The 7th generation Rolls-Royce Phantom, for which production will end this year, has also had a strong year here, demonstrating the timeless appeal of Rolls-Royce, a motor vehicle that transcends the automotive field as a Bespoke collector’s item for the connoisseur of true luxury. The 8th generation of Rolls-Royce Phantom will arrive in 2018.
Source: BMWBlog
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‘Rolls-Royce Boutique’ Experimental Showroom opened in Dubai
The United Arab Emirates, with its seemingly limitless wealth is definitely one of the main destinations for products made by the Rolls-Royce brand. Therefore the British manufacturer decided to offer Dubai the privilege of being the first location to host a Rolls-Royce Boutique, an experimental showroom. Customers and potential customers of the glamorous showroom will get to experience the Rolls-Royce treatment first hand and then some.
The new space speaks of Rolls-Royce’s commitment to effortlessly integrating itself into the lifestyles of its customers. The location is at the center of Dubai’s City Walk, a globally recognized luxury and hospitality hotspot, therefore boldly counters traditional automotive thinking in placing the house within a center of fine fashion, art and cuisine that Rolls-Royce customers frequent.
The permanent Boutique has been created in the same spirit as the marque’s highly successful Summer Studio in Porto Cervo, Sardinia. This is achieved through a curated series of experiential areas including: an Inspiration Studio, Bespoke Atelier, Interactive Spirit of Ecstasy, Pinnacle Café, Affinity Partner Display, Virtual Reality Configurators and staging for Bespoke one-of-one motor cars or newly-launched collections.
The facility spans 7,300 sq. ft. and features top-to-bottom vectorized pixel-animation screens on the external windows, visible to passers-by from the road and sidewalk. This being a Rolls-Royce showroom, visitors will be glad to learn that this is the only Boutique in City Walk that will have year-round valet parking.
Speaking at the opening ceremony, Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars said, “Dubai is an important part of our brand’s success story, and it has been among the top five markets in the world for Rolls-Royce for three consecutive years, placing it alongside or above other markets with much bigger populations. Our success in Dubai and the rest of the world is borne of an intimate understanding of the lifestyle requirements of the world’s most discerning patrons of luxury. True luxury houses like Rolls-Royce must therefore constantly strive to innovate and
Source: BMWBlog
The United Arab Emirates, with its seemingly limitless wealth is definitely one of the main destinations for products made by the Rolls-Royce brand. Therefore the British manufacturer decided to offer Dubai the privilege of being the first location to host a Rolls-Royce Boutique, an experimental showroom. Customers and potential customers of the glamorous showroom will get to experience the Rolls-Royce treatment first hand and then some.
The new space speaks of Rolls-Royce’s commitment to effortlessly integrating itself into the lifestyles of its customers. The location is at the center of Dubai’s City Walk, a globally recognized luxury and hospitality hotspot, therefore boldly counters traditional automotive thinking in placing the house within a center of fine fashion, art and cuisine that Rolls-Royce customers frequent.
The permanent Boutique has been created in the same spirit as the marque’s highly successful Summer Studio in Porto Cervo, Sardinia. This is achieved through a curated series of experiential areas including: an Inspiration Studio, Bespoke Atelier, Interactive Spirit of Ecstasy, Pinnacle Café, Affinity Partner Display, Virtual Reality Configurators and staging for Bespoke one-of-one motor cars or newly-launched collections.
The facility spans 7,300 sq. ft. and features top-to-bottom vectorized pixel-animation screens on the external windows, visible to passers-by from the road and sidewalk. This being a Rolls-Royce showroom, visitors will be glad to learn that this is the only Boutique in City Walk that will have year-round valet parking.
Speaking at the opening ceremony, Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars said, “Dubai is an important part of our brand’s success story, and it has been among the top five markets in the world for Rolls-Royce for three consecutive years, placing it alongside or above other markets with much bigger populations. Our success in Dubai and the rest of the world is borne of an intimate understanding of the lifestyle requirements of the world’s most discerning patrons of luxury. True luxury houses like Rolls-Royce must therefore constantly strive to innovate and
Source: BMWBlog
slicknick
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Guess it is cheaper than having to release new models once every few years...Though in some cases, it gets absolutely shameless; like this 2016 "Metropolitan Edition" of the geriatric Phantom...Basically the same thing for the past 14 years, just with some odd craftmanship on the wood trim & some city names written around the interior clock
Wunderkind
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The roof and hatch glass panels would have cost about a million dollars to make.
RHD, it's most probably owned by a U.K. Gentleman.
RHD, it's most probably owned by a U.K. Gentleman.
D
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I am speechless. Absolutely epic. And I was talking yesterday about how only Ferrari is still capable of coach building and that was a testimony to their brand cachet, of course if there was anyone else capable of offering such an exclusive service, it was bound to be the other top of the automobile prestige spectrum. Bentley what ? Lol. And the other thing called Maybach rofl. This is a different space continuum. (Now you can start oldifying my post gramps).
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Rolls-Royce
Rolls-Royce Motor Cars Limited is a British luxury automobile
maker and a wholly-owned subsidiary of BMW AG since 2003 - as
the exclusive manufacturer of Rolls-Royce-branded motor cars.
The company is headquartered in Goodwood, West Sussex, England,
United Kingdom. BMW AG has no direct relationship with
Rolls-Royce-branded vehicles produced before 2003, other than
having briefly supplied components and engines. From 1906 to
2003, cars were manufactured and marketed under the Rolls-Royce
brand by Rolls-Royce Motors. The Bentley Motors Limited
subsidiary of Volkswagen AG is its direct successor.
Official website: Rolls-Royce
Official website: Rolls-Royce
